BUS 110 Exam 2026 Questions and
Answers
A manufacturing company is in the market for new machinery for its facilities. The
company is looking for more efficient equipment that will last a long time. The
manufacturing company is in the market for ________.
A.
expense items
B.
capital items
C.
convenience products
D.
shopping products
E.
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,specialty products - Correct answer-B
Which of the following describes an individual or a group that purchases products
and services for personal consumption?
A.
Consumer market
B.
Social commerce
C.
Exchange process
D.
Organizational market
E.
Diversification - Correct answer-A
___________ are merchant intermediaries that sell goods to business customers for
operational and manufacturing use.
A.
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,Distributors
.B.
Brokers
C.
Manufacturers
D.
Agents
E.
Retailers - Correct answer-A
___________ is a technique of determining the least amount of sales required at a
certain price in order to make up for the fixed and variable costs.
A.
Price elasticity
B.
Cost-based pricing
C.
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, Value-based pricing
D.
Break-even analysis
.E.
Optimal pricing - Correct answer-D
INK Technologies is a large United States-based firm that has been successful in
selling its products and services domestically for 18 years. Now it has decided to
branch out and open a facility overseas. In order to do this, it needs to create an
entirely new line of products and services to cater to the new foreign market.
Which of the following opportunities does this scenario illustrate?
A.
Market segmentation
B.
Product development
C.
Diversification
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Answers
A manufacturing company is in the market for new machinery for its facilities. The
company is looking for more efficient equipment that will last a long time. The
manufacturing company is in the market for ________.
A.
expense items
B.
capital items
C.
convenience products
D.
shopping products
E.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,specialty products - Correct answer-B
Which of the following describes an individual or a group that purchases products
and services for personal consumption?
A.
Consumer market
B.
Social commerce
C.
Exchange process
D.
Organizational market
E.
Diversification - Correct answer-A
___________ are merchant intermediaries that sell goods to business customers for
operational and manufacturing use.
A.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,Distributors
.B.
Brokers
C.
Manufacturers
D.
Agents
E.
Retailers - Correct answer-A
___________ is a technique of determining the least amount of sales required at a
certain price in order to make up for the fixed and variable costs.
A.
Price elasticity
B.
Cost-based pricing
C.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, Value-based pricing
D.
Break-even analysis
.E.
Optimal pricing - Correct answer-D
INK Technologies is a large United States-based firm that has been successful in
selling its products and services domestically for 18 years. Now it has decided to
branch out and open a facility overseas. In order to do this, it needs to create an
entirely new line of products and services to cater to the new foreign market.
Which of the following opportunities does this scenario illustrate?
A.
Market segmentation
B.
Product development
C.
Diversification
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
