mktg 367 exam3 2026 Questions and
Answers
Which of the following statements is true of attitudes?
a.Attitudes motivate people to behave in inconsistent ways.
b.Attitudes and value are closely related.
c.Attitudes do not affect the choice of products.
d.Negative attitudes do not have a profound effect on consumers. - Correct answer-
b.Attitudes and value are closely related.
According to the ABC approach to attitudes, which of the following is a
component of attitude?
a.Ideals
b.Conations
c.Affect
d.Values - Correct answer-c.Affect
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,In the context of the ABC approach to attitudes, cognition refers to _____.
a.the beliefs that a consumer has about an object
b.a consumer's feelings about an object
c.a consumer's core beliefs and self-concept
d.the overt behavior exhibited by a consumer - Correct answer-a.the beliefs that a
consumer has about an object
The _____ of attitudes is based on the concept of reward and punishment.
a.hedonic function
b.value-expressive function
c.ego-defensive function
d.utilitarian function - Correct answer-d.utilitarian function
The knowledge function of attitudes enables consumers to _____.
a.use attitudes as ways to minimize punishment
b.develop positive attitudes toward image-enhancing products
c.express their core values, self-concept, and beliefs
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,d.simplify decision-making processes - Correct answer-d.simplify decision-making
processes
The _____ suggests that affect, behavior, and cognitions form in a sequential order.
a.hierarchy of effects approach
b.social cognitive theory
c.hierarchy of needs approach
d.functional theory of attitudes - Correct answer-a.hierarchy of effects approach
In the high-involvement hierarchy, _____.
a.consumers evaluate products before forming beliefs about them
b.consumer purchases are not very risky
c.consumers indulge in impulse purchases
d.consumer beliefs about products are formed first - Correct answer-d.consumer
beliefs about products are formed first
When _____ are made, consumers often have some basic beliefs about products
without necessarily having strong feelings toward them.
a.impulse purchases
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, b.experiential purchases
c.high-involvement purchases
d.low-involvement purchases - Correct answer-d.low-involvement purchases
In the context of the attitude-toward-the-object (ATO) model, which of the
following statements is true?
a.Salient beliefs about an attribute can be disregarded.
b.The strength of the belief that a certain object has an attribute can help predict a
consumer's attitude.
c.The ATO model is academic in nature and does not have any practical
application.
d.The weights that are associated with various attributes always remain constant. -
Correct answer-b.The strength of the belief that a certain object has an attribute can
help predict a consumer's attitude.
The ATO approach is known as a(n) _____, wherein attitudes are formed
holistically across a number of attributes, with poor ratings on one attribute being
offset by higher ratings on another attribute.
a.compensatory model
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Answers
Which of the following statements is true of attitudes?
a.Attitudes motivate people to behave in inconsistent ways.
b.Attitudes and value are closely related.
c.Attitudes do not affect the choice of products.
d.Negative attitudes do not have a profound effect on consumers. - Correct answer-
b.Attitudes and value are closely related.
According to the ABC approach to attitudes, which of the following is a
component of attitude?
a.Ideals
b.Conations
c.Affect
d.Values - Correct answer-c.Affect
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,In the context of the ABC approach to attitudes, cognition refers to _____.
a.the beliefs that a consumer has about an object
b.a consumer's feelings about an object
c.a consumer's core beliefs and self-concept
d.the overt behavior exhibited by a consumer - Correct answer-a.the beliefs that a
consumer has about an object
The _____ of attitudes is based on the concept of reward and punishment.
a.hedonic function
b.value-expressive function
c.ego-defensive function
d.utilitarian function - Correct answer-d.utilitarian function
The knowledge function of attitudes enables consumers to _____.
a.use attitudes as ways to minimize punishment
b.develop positive attitudes toward image-enhancing products
c.express their core values, self-concept, and beliefs
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,d.simplify decision-making processes - Correct answer-d.simplify decision-making
processes
The _____ suggests that affect, behavior, and cognitions form in a sequential order.
a.hierarchy of effects approach
b.social cognitive theory
c.hierarchy of needs approach
d.functional theory of attitudes - Correct answer-a.hierarchy of effects approach
In the high-involvement hierarchy, _____.
a.consumers evaluate products before forming beliefs about them
b.consumer purchases are not very risky
c.consumers indulge in impulse purchases
d.consumer beliefs about products are formed first - Correct answer-d.consumer
beliefs about products are formed first
When _____ are made, consumers often have some basic beliefs about products
without necessarily having strong feelings toward them.
a.impulse purchases
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, b.experiential purchases
c.high-involvement purchases
d.low-involvement purchases - Correct answer-d.low-involvement purchases
In the context of the attitude-toward-the-object (ATO) model, which of the
following statements is true?
a.Salient beliefs about an attribute can be disregarded.
b.The strength of the belief that a certain object has an attribute can help predict a
consumer's attitude.
c.The ATO model is academic in nature and does not have any practical
application.
d.The weights that are associated with various attributes always remain constant. -
Correct answer-b.The strength of the belief that a certain object has an attribute can
help predict a consumer's attitude.
The ATO approach is known as a(n) _____, wherein attitudes are formed
holistically across a number of attributes, with poor ratings on one attribute being
offset by higher ratings on another attribute.
a.compensatory model
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