MKTG 367 Chapter 13 Exam 2026
Questions and Answers
The purchase decision and consumption process always occur in the context of
_____.
A. others
B. a specific situation
C. marketing communications
D. an extended decision-making process
E. a social surrounding - Correct answer-B. a specific situation
To understand a consumer's behavior, we must know about the _____.
A. consumer
B. situation
C. stimulus object
D. A and B
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,E. A, B, and C - Correct answer-E. A, B, and C
All those factors particular to a time and place that do not follow from knowledge
of the stable
attributes of the consumer and the stimulus and that have an effect on current
behavior are known as
_____.
A. situational influence
B. motivators
C. consumption triggers
D. consumption influencers
E. motivational influence - Correct answer-A. situational influence
Which of the following also includes a situation-specific component?
A. personality
B. self-concept
C. involvement
D. demographics
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,E. brand image - Correct answer-C. involvement
Which of the following is a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. all of the above - Correct answer-E. all of the above
Which of the following is NOT a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. All of the above are situations in which consumer behavior occurs. - Correct
answer-E. all of the above are situations in which consumer behavior occurs
Which of the following is a situational characteristic?
A. product
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, B. package
C. temporal perspective
D. demographics
E. social class - Correct answer-C. temporal perspective
Sharon has to purchase a gift for her mother and only has this afternoon to do so
because her birthday
party is that evening. She's wondering how she will be able get to the mall in time
to pick out the
perfect gift. This is an illustration of which situation characteristic?
A. physical features
B. social surroundings
C. temporal perspective
D. task definition
E. antecedent state - Correct answer-C. temporal perspective
Which of the following is NOT an individual characteristic influencing consumer
behavior?
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Questions and Answers
The purchase decision and consumption process always occur in the context of
_____.
A. others
B. a specific situation
C. marketing communications
D. an extended decision-making process
E. a social surrounding - Correct answer-B. a specific situation
To understand a consumer's behavior, we must know about the _____.
A. consumer
B. situation
C. stimulus object
D. A and B
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,E. A, B, and C - Correct answer-E. A, B, and C
All those factors particular to a time and place that do not follow from knowledge
of the stable
attributes of the consumer and the stimulus and that have an effect on current
behavior are known as
_____.
A. situational influence
B. motivators
C. consumption triggers
D. consumption influencers
E. motivational influence - Correct answer-A. situational influence
Which of the following also includes a situation-specific component?
A. personality
B. self-concept
C. involvement
D. demographics
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,E. brand image - Correct answer-C. involvement
Which of the following is a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. all of the above - Correct answer-E. all of the above
Which of the following is NOT a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. All of the above are situations in which consumer behavior occurs. - Correct
answer-E. all of the above are situations in which consumer behavior occurs
Which of the following is a situational characteristic?
A. product
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, B. package
C. temporal perspective
D. demographics
E. social class - Correct answer-C. temporal perspective
Sharon has to purchase a gift for her mother and only has this afternoon to do so
because her birthday
party is that evening. She's wondering how she will be able get to the mall in time
to pick out the
perfect gift. This is an illustration of which situation characteristic?
A. physical features
B. social surroundings
C. temporal perspective
D. task definition
E. antecedent state - Correct answer-C. temporal perspective
Which of the following is NOT an individual characteristic influencing consumer
behavior?
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