MKTG 367 Chapter 14 Exam 2026
Questions and Answers
Consumer-to-consumer solutions to "problems they never knew they had" have
accelerated due to the rise of _____.
A. social media like Pinterest
B. crowd sourcing like Kickstarter
C. peer innovation like Quirky
D. all of the above
E. none of the above - Correct answer-crowd sourcing like kickstarted
What is the first stage of the consumer decision process?
A) information search
B) problem recognition
C) alternative evaluation
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,D) purchase
E) postpurchase behavior - Correct answer-problem recognition
Which of the following statements is FALSE regarding consumer decisions and the
consumer decision process?
A) The decision process model provides useful insight into all types of consumer
purchases.
B) Consumer decisions are frequently the result of a single problem.
C) Consumer decisions are rational and functional; otherwise they do not involve
decisions per se.
D) Some consumer decisions result from the convergence of several problems.
E) Once the decision process begins, it may evolve and become more complex
with multiple goals. - Correct answer-consumer decisions are rational and
functional; otherwise they do not involve decisions per se
Which of the following is a type of consumer decision making discussed in your
text?
A) nominal decision making
B) limited decision making
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,C) extended decision making
D) b and c
E) a, b, and c - Correct answer-A, B, and C
Which of the following is NOT a type of consumer decision making discussed in
your text?
A) nominal decision making
B) extended decision making
C) complex decision making
D) limited decision making
E) all of the above are types of decision making - Correct answer-Complex
decision making
The level of concern for, or interest in, the purchase process triggered by the need
to consider a particular purchase is known as _____.
A) personal involvement
B) product involvement
C) purchase involvement
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, D) enduring involvement
E) activated involvement - Correct answer-purchase involvement
Blake doesn't much care about cars but is engaging in a substantial amount of
information search about cars since he is about to buy a new car. In terms of
involvement, Blake is _____.
A) high in product involvement; low in purchase involvement
B) high in value-expressive involvement; low in product involvement
C) high in product involvement; high in purchase involvement
D) low in product involvement; low in purchase involvement
E) low in product involvement; high in purchase involvement - Correct answer-
low in product involvement; high in purchase involvement
Very high levels of purchase involvement tend to produce _____.
A) extended decision making
B) nominal decision making
C) affective decision making
D) limited decision making
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
Questions and Answers
Consumer-to-consumer solutions to "problems they never knew they had" have
accelerated due to the rise of _____.
A. social media like Pinterest
B. crowd sourcing like Kickstarter
C. peer innovation like Quirky
D. all of the above
E. none of the above - Correct answer-crowd sourcing like kickstarted
What is the first stage of the consumer decision process?
A) information search
B) problem recognition
C) alternative evaluation
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,D) purchase
E) postpurchase behavior - Correct answer-problem recognition
Which of the following statements is FALSE regarding consumer decisions and the
consumer decision process?
A) The decision process model provides useful insight into all types of consumer
purchases.
B) Consumer decisions are frequently the result of a single problem.
C) Consumer decisions are rational and functional; otherwise they do not involve
decisions per se.
D) Some consumer decisions result from the convergence of several problems.
E) Once the decision process begins, it may evolve and become more complex
with multiple goals. - Correct answer-consumer decisions are rational and
functional; otherwise they do not involve decisions per se
Which of the following is a type of consumer decision making discussed in your
text?
A) nominal decision making
B) limited decision making
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,C) extended decision making
D) b and c
E) a, b, and c - Correct answer-A, B, and C
Which of the following is NOT a type of consumer decision making discussed in
your text?
A) nominal decision making
B) extended decision making
C) complex decision making
D) limited decision making
E) all of the above are types of decision making - Correct answer-Complex
decision making
The level of concern for, or interest in, the purchase process triggered by the need
to consider a particular purchase is known as _____.
A) personal involvement
B) product involvement
C) purchase involvement
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, D) enduring involvement
E) activated involvement - Correct answer-purchase involvement
Blake doesn't much care about cars but is engaging in a substantial amount of
information search about cars since he is about to buy a new car. In terms of
involvement, Blake is _____.
A) high in product involvement; low in purchase involvement
B) high in value-expressive involvement; low in product involvement
C) high in product involvement; high in purchase involvement
D) low in product involvement; low in purchase involvement
E) low in product involvement; high in purchase involvement - Correct answer-
low in product involvement; high in purchase involvement
Very high levels of purchase involvement tend to produce _____.
A) extended decision making
B) nominal decision making
C) affective decision making
D) limited decision making
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
