Chapter 11 BUSA 1105 Exam 2026
Questions and Answers
How does the American Marketing Association define marketing? - Correct
answer-The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for the customers, clients,
partners, and society at large.
How can marketers deliver value to their customers over the long term? - Correct
answer-By filling customer needs in ways that exceed their expectations.
Form Utility - Correct answer-Satisfies wants by converting inputs into a finished
form.
Example: UGG Australia stretches, treats, and sews sheepskins and wool into
comfortable stylish boots
Time Utility - Correct answer-Satisfies wants by providing goods and services at a
convenient time for customers.
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, Example: 24 Hour fitness is always open
Place utility - Correct answer-Satisfies wants by providing goods and services at a
convenient place for customers.
Example: Red-box makes DVD's available in front of a growing number of
retailers
Ownership utility - Correct answer-Satisfies wants by smoothly transferring
ownership of goods and services from seller to buyer.
Example: Apple has created a hassle-free purchase process that customers can
follow by the phone, computer, and in person.
People Marketing - Correct answer-Sports, politics, and art dominate this category.
Place Marketing - Correct answer-Drawing people to a particular place
Event Marketing - Correct answer-Marketing or sponsoring athletic, cultural, or
charitable events
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
Questions and Answers
How does the American Marketing Association define marketing? - Correct
answer-The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for the customers, clients,
partners, and society at large.
How can marketers deliver value to their customers over the long term? - Correct
answer-By filling customer needs in ways that exceed their expectations.
Form Utility - Correct answer-Satisfies wants by converting inputs into a finished
form.
Example: UGG Australia stretches, treats, and sews sheepskins and wool into
comfortable stylish boots
Time Utility - Correct answer-Satisfies wants by providing goods and services at a
convenient time for customers.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
, Example: 24 Hour fitness is always open
Place utility - Correct answer-Satisfies wants by providing goods and services at a
convenient place for customers.
Example: Red-box makes DVD's available in front of a growing number of
retailers
Ownership utility - Correct answer-Satisfies wants by smoothly transferring
ownership of goods and services from seller to buyer.
Example: Apple has created a hassle-free purchase process that customers can
follow by the phone, computer, and in person.
People Marketing - Correct answer-Sports, politics, and art dominate this category.
Place Marketing - Correct answer-Drawing people to a particular place
Event Marketing - Correct answer-Marketing or sponsoring athletic, cultural, or
charitable events
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
