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Mark Scheme (Results)
Summer 2025
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Pearson Edexcel GCE
In Business (9BS0) Paper 1
Marketing, people and global business
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General Marking Guidance
• All candidates must receive the same treatment. Examiners
must mark the first candidate in exactly the same way as they
mark the last.
• Mark schemes should be applied positively. Candidates must be
rewarded for what they have shown they can do rather than
penalised for omissions.
• Examiners should mark according to the mark scheme not
according to their perception of where the grade boundaries may
lie.
• There is no ceiling on achievement. All marks on the mark
scheme should be used appropriately.
• All the marks on the mark scheme are designed to be awarded.
Examiners should always award full marks if deserved, i.e. if the
answer matches the mark scheme. Examiners should also be
prepared to award zero marks if the candidate’s response is not
worthy of credit according to the mark scheme.
• Where some judgement is required, mark schemes will provide
the principles by which marks will be awarded and
exemplification may be limited.
• When examiners are in doubt regarding the application of the
mark scheme to a candidate’s response, the team leader must
be consulted.
• Crossed out work should be marked UNLESS the candidate has
Revision303 replaced it with an alternative response.
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Question
Answer Mark
Number
1(a) Knowledge 1, Application 3
Quantitative skills assessed:
QS 1: calculate, use and understand ratios, averages and
fractions
QS 9: interpret, apply and analyse information in written,
graphical and numerical forms
Knowledge: 1 mark
• for calculating a percentage i.e. part (smaller value)/whole
(larger value) x 100
Application: up to 3 marks for
• Number of ratings 3 stars and above: 5838 (5 stars) + 175
(4stars) + 86 (3 stars) = 6099 (1)
• 1st Percentage calculation 6099/6489 x 100 (1)
• Percentage answer 6099/6489 x 100 = 93.99% (1)
NB: if the only answer given is 93.99% or 93.99 award 4
marks. If the only answer given is 94% or 93.98, award 3 (4)
marks
Question
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Number
1(b) Knowledge 1, Application 2, Analysis 1
Knowledge/understanding: 1 mark for knowledge of
quantitative market research data
e.g. Quantitative market research data is numerical data.
Application: up to 2 marks for e.g.
• Trust pilot star rating
• 6489 responses with an average of 3.8 stars out of 5
Analysis: 1 mark for e.g.
• Timpson can quickly calculate and analyse this ratings
data to help identify customers perceptions of the
(4)
business
Revision303 Revision303 Revision303
Mark Scheme (Results)
Summer 2025
Revision303 Revision303 Revision303
Pearson Edexcel GCE
In Business (9BS0) Paper 1
Marketing, people and global business
Revision303 Revision303 Revision303
,Revision303 Revision303 Revision303
General Marking Guidance
• All candidates must receive the same treatment. Examiners
must mark the first candidate in exactly the same way as they
mark the last.
• Mark schemes should be applied positively. Candidates must be
rewarded for what they have shown they can do rather than
penalised for omissions.
• Examiners should mark according to the mark scheme not
according to their perception of where the grade boundaries may
lie.
• There is no ceiling on achievement. All marks on the mark
scheme should be used appropriately.
• All the marks on the mark scheme are designed to be awarded.
Examiners should always award full marks if deserved, i.e. if the
answer matches the mark scheme. Examiners should also be
prepared to award zero marks if the candidate’s response is not
worthy of credit according to the mark scheme.
• Where some judgement is required, mark schemes will provide
the principles by which marks will be awarded and
exemplification may be limited.
• When examiners are in doubt regarding the application of the
mark scheme to a candidate’s response, the team leader must
be consulted.
• Crossed out work should be marked UNLESS the candidate has
Revision303 replaced it with an alternative response.
Revision303 Revision303
Revision303 Revision303 Revision303
, Revision303 Revision303 Revision303
Question
Answer Mark
Number
1(a) Knowledge 1, Application 3
Quantitative skills assessed:
QS 1: calculate, use and understand ratios, averages and
fractions
QS 9: interpret, apply and analyse information in written,
graphical and numerical forms
Knowledge: 1 mark
• for calculating a percentage i.e. part (smaller value)/whole
(larger value) x 100
Application: up to 3 marks for
• Number of ratings 3 stars and above: 5838 (5 stars) + 175
(4stars) + 86 (3 stars) = 6099 (1)
• 1st Percentage calculation 6099/6489 x 100 (1)
• Percentage answer 6099/6489 x 100 = 93.99% (1)
NB: if the only answer given is 93.99% or 93.99 award 4
marks. If the only answer given is 94% or 93.98, award 3 (4)
marks
Question
Revision303 Answer Revision303 Mark
Revision303
Number
1(b) Knowledge 1, Application 2, Analysis 1
Knowledge/understanding: 1 mark for knowledge of
quantitative market research data
e.g. Quantitative market research data is numerical data.
Application: up to 2 marks for e.g.
• Trust pilot star rating
• 6489 responses with an average of 3.8 stars out of 5
Analysis: 1 mark for e.g.
• Timpson can quickly calculate and analyse this ratings
data to help identify customers perceptions of the
(4)
business
Revision303 Revision303 Revision303
