A business owner and a manufacturer have decided to partner to create a new product for an
industry they both serve.
Which strategic relationship is being sought by these two companies?
Transactional relationship
Joint research and development agreement
Co-marketing agreement
Functional relationship - Answers Joint research and development agreement
Why should a company use open-source frameworks? - Answers To adapt coding based on
needs
A company recently conducted a focus group to determine which features and benefits
customers are interested in receiving from its brand. The company plans to redesign its
offerings based on the customer feedback.
Which factor will the company need to consider when developing sales forecasts?
Personnel
Competitor
Product
Economy - Answers Product
A company is concerned about a future decrease in sales so the sales manager begins
monitoring and tracking historical trends of why customers are discontinuing the purchase of
their products.
Which type of predictive analytics is being used by this sales manager?
, Lead scoring
Customer attrition
Sales cycle efficiency
Predictive forecasting - Answers Customer attrition
What is a primary use of predictive analytics? - Answers Customer attrition prediction
What is one way in which CRM systems support a customer-centric culture? - Answers By
implementing a relationship model with risk management and shared rewards
A company needs to determine the cost of converting prospects to actual customers over a
period of one year. Which type of ratio category should the company use for this purpose?
Expense
Account development
Call activity
Job knowledge - Answers Expense
A sales manager wants to evaluate how a salesperson's characteristics have aided in closing
sales.
Which type of sales performance measurement is being used?
Subjective
Objective
Expense
Benchmark - Answers Subjective
A company recently decided to pursue government contracts. The sales staff was hired to work
on business-to-business (B2B) sales, not on sales to the federal government. The sales
manager is constructing a professional development series that will provide advanced training
for sales staff to secure government contracts.