CMN 260 Exam 3 Questions with Correct Answers
1) According to social cognitive theory, modeling is best described as:
A. Learning by observing others
B. Belief in one's ability to do something
C. Portrayed positive/negative outcomes of behavior
D. None of the above - Answers A. Learning by observing others
2) At one point, people thought that increasing the number of cable TV channels would offer
greater diversity. Instead, many analysts now feel we are bombarded by even more messages
promoting the same stereotypes. Which theory proposes that we are affected by the type and
amount of messages we experience through mass media?
A. Cultivation theory
B. Standpoint theory
C. Social exchange theory
D. Social learning theory - Answers A. Cultivation theory
3) "Smokers are at higher risk for developing cancer than non-smokers." The information in the
prior health message best illustrates which concept from the health belief model (HBM):
A. Severity
B. Susceptibility
C. Barriers
D. Benefits - Answers B. Susceptibility
4) A campaign to encourage the use of bicycle safety gear uses fun music, attractive graphics,
and the message that biking is more fun when you do it safely. This is an example of:
A. Source homophily
B. Shock value
C. A positive affect appeal
D. Extended parallel process model - Answers C. A positive affect appeal
5) A cigarette label that shows the harmful effects of smoking either in words or in graphic
photos is an example of:
, A. A gain-frame appeal
B. A loss-frame appeal
C. An injunctive norm
D. A descriptive norm - Answers B. A loss-frame appeal
6) The health belief model proposes that people evaluate a threatening or fearful message in
two stages. First they determine if they are personally at risk. Second, they judge whether they
can prevent a harmful outcome based on the message's recommended behavior and on their
ability to carry out the behavior.
A. True
B. False - Answers B. False
7) In the neighborhood where you grew up, few people had computers and most people felt that
the medical establishment didn't care about them. As a consequence, they didn't seek much
health information or trust what they heard. Which theory best describes patterns such as that?
A. Integrative model of online health information seeking
B. Social equity model of health information
C. Social judgement theory
D. The health-enhancement theory of social group membership - Answers A. Integrative model
of online health information seeking
8) The CDC's IDEA model considers which messages are most needed at particular stages of a
crisis.
A. True
B. False - Answers B. False
9) Which of the following theories explains why children sometimes mimic the behaviors of
characters they see on TV and in movies.
A. Social comparison theory
B. Social cognitive theory
C. Media learning theory
D. None of the above - Answers B. Social cognitive theory
10) The third-person effect is people's perception that they are more susceptible to the effects
1) According to social cognitive theory, modeling is best described as:
A. Learning by observing others
B. Belief in one's ability to do something
C. Portrayed positive/negative outcomes of behavior
D. None of the above - Answers A. Learning by observing others
2) At one point, people thought that increasing the number of cable TV channels would offer
greater diversity. Instead, many analysts now feel we are bombarded by even more messages
promoting the same stereotypes. Which theory proposes that we are affected by the type and
amount of messages we experience through mass media?
A. Cultivation theory
B. Standpoint theory
C. Social exchange theory
D. Social learning theory - Answers A. Cultivation theory
3) "Smokers are at higher risk for developing cancer than non-smokers." The information in the
prior health message best illustrates which concept from the health belief model (HBM):
A. Severity
B. Susceptibility
C. Barriers
D. Benefits - Answers B. Susceptibility
4) A campaign to encourage the use of bicycle safety gear uses fun music, attractive graphics,
and the message that biking is more fun when you do it safely. This is an example of:
A. Source homophily
B. Shock value
C. A positive affect appeal
D. Extended parallel process model - Answers C. A positive affect appeal
5) A cigarette label that shows the harmful effects of smoking either in words or in graphic
photos is an example of:
, A. A gain-frame appeal
B. A loss-frame appeal
C. An injunctive norm
D. A descriptive norm - Answers B. A loss-frame appeal
6) The health belief model proposes that people evaluate a threatening or fearful message in
two stages. First they determine if they are personally at risk. Second, they judge whether they
can prevent a harmful outcome based on the message's recommended behavior and on their
ability to carry out the behavior.
A. True
B. False - Answers B. False
7) In the neighborhood where you grew up, few people had computers and most people felt that
the medical establishment didn't care about them. As a consequence, they didn't seek much
health information or trust what they heard. Which theory best describes patterns such as that?
A. Integrative model of online health information seeking
B. Social equity model of health information
C. Social judgement theory
D. The health-enhancement theory of social group membership - Answers A. Integrative model
of online health information seeking
8) The CDC's IDEA model considers which messages are most needed at particular stages of a
crisis.
A. True
B. False - Answers B. False
9) Which of the following theories explains why children sometimes mimic the behaviors of
characters they see on TV and in movies.
A. Social comparison theory
B. Social cognitive theory
C. Media learning theory
D. None of the above - Answers B. Social cognitive theory
10) The third-person effect is people's perception that they are more susceptible to the effects
