topic organisations in the media
lecture 1
an organisation is
- a group of people working together to reach a goal
- by using their environment
- they accomplish tasks and use technologies
- they encounter uncertainties
- they need leadership: leaders develop strategies that help to reach goals
structures and processes help with coordinating these tasks
- structures are the relatively stable, observable distributions of work and
responsibilities across the divisions of organisation
meer formeel
- processes are the less directly observable dynamic activities
vb: praten bij de koffietafel over nieuwe ideeën
→ incentives make (groups of) individuals work within those structures and
processes
incentives: reasons/triggers why people do stuff
differences between organisations
- contingency theory: organisations differ from each other because they have to adapt
to different circumstances
- internal: tasks, size, strategic decisions
- external: technological, legal, economical, political, demographical,
ecological, cultural developments
- including the media landscape
why are media relevant to organisations?
- environment influences
- media are autonomous aspect of this environment as well as intermediate between
other parts of the environment and the org
differences between organisations
- goal
- ownership
- financing
- size
→ survival: all orgs want to survive. ze passen dingen aan om te kunnen
overleven
media in the orgs environment
- they inform stakeholders, citizens, clients, competitors, political realm, investors etc
- they report in a critical, neutral or favourable way
- they lead to organizational anticipation: the possibility of coverage is taken into
account for decision making
1
,artikel Deephouse & Suchman 2008:
legitimacy = a generalized perception or assumption that the actions of an entity are
desirable, proper, or appropriate within some socially constructed system of norms, values,
beliefs and definitions
→ zijn tabak bedrijven en vliegcompanies legitimate?
→ are the deeds acceptable?
verschil legitimacy en reputation
- legitimacy is a dichotomous, non-rival (als ik legitimate ben, betekent dat niet dat jij
het niet bent), homogenizing (als 1 vliegtuig legitimate is en een ander lijkt er heel
erg op dan is die ook legitimate waarschijnlijk), tends to attach to organizations that
share a certain form, and is political (related to the norms we have. deze kunnen
veranderen)
- reputation concerns the link between past and future behaviour, is continuous (het
kan laag of hoog zijn en daartussen), differentiating (bedrijven kunnen van elkaar
verschillen), tends to attach to individual actors and is economic
… maar legitimacy and its dimensions are analytic concepts, not fully separable empirical
phenomena.
reputation = a generalized expectation about a firm’s future behaviour or performance based
on collective perceptions of past behaviour or performance
… embedded in a network of multiple audiences
- Gotsi & Wilson 2001: public constructs a reputation based on direct experiences and
info on organizations and their competitors
(sum of attributes)
Carroll & McCombs 2009 hebben een lijst gemaakt van attributes found in reputation
surveys
welke attributes worden gebruikt/meegenomen wanneer je een company rate
Fombrun
& Shanley 1990: consequences of a favourable reputation
- influence the orgs survival
- org stability
2
, - possibility to increase prices
- more profit
- lower organizational costs
- loyal employees
- attracting applicants
- attracting investors and clients
- satisfied clients/citizens/stakeholders
einwiller et al. 2010: reputation and media
- stakeholders construct reputation on the basis of info
- media are important to org as they can help to interacts with stakeholders
we found that stakeholders depend more on the news media to learn about
reputation dimensions that are difficult to directly experience or observe and for which the
news media are the main source of info
Jonkman 2019: effects of media visibility and tone of coverage
- rooted in agenda setting theory
- onafhankelijke variabele media coverage, afhankelijke variabele reputation
- analyses show that
- mere exposure to corporations negatively affects reputation
- tone has a positive effect of reputation
- effect of negative news is 3 keer groter dan het effect van positief news
- moderator eerdere reputation kan als buffer werken
- negative news less influential for people with more positive existing reputational
attitudes
Etter et al. 2019: reputation and social media
3
lecture 1
an organisation is
- a group of people working together to reach a goal
- by using their environment
- they accomplish tasks and use technologies
- they encounter uncertainties
- they need leadership: leaders develop strategies that help to reach goals
structures and processes help with coordinating these tasks
- structures are the relatively stable, observable distributions of work and
responsibilities across the divisions of organisation
meer formeel
- processes are the less directly observable dynamic activities
vb: praten bij de koffietafel over nieuwe ideeën
→ incentives make (groups of) individuals work within those structures and
processes
incentives: reasons/triggers why people do stuff
differences between organisations
- contingency theory: organisations differ from each other because they have to adapt
to different circumstances
- internal: tasks, size, strategic decisions
- external: technological, legal, economical, political, demographical,
ecological, cultural developments
- including the media landscape
why are media relevant to organisations?
- environment influences
- media are autonomous aspect of this environment as well as intermediate between
other parts of the environment and the org
differences between organisations
- goal
- ownership
- financing
- size
→ survival: all orgs want to survive. ze passen dingen aan om te kunnen
overleven
media in the orgs environment
- they inform stakeholders, citizens, clients, competitors, political realm, investors etc
- they report in a critical, neutral or favourable way
- they lead to organizational anticipation: the possibility of coverage is taken into
account for decision making
1
,artikel Deephouse & Suchman 2008:
legitimacy = a generalized perception or assumption that the actions of an entity are
desirable, proper, or appropriate within some socially constructed system of norms, values,
beliefs and definitions
→ zijn tabak bedrijven en vliegcompanies legitimate?
→ are the deeds acceptable?
verschil legitimacy en reputation
- legitimacy is a dichotomous, non-rival (als ik legitimate ben, betekent dat niet dat jij
het niet bent), homogenizing (als 1 vliegtuig legitimate is en een ander lijkt er heel
erg op dan is die ook legitimate waarschijnlijk), tends to attach to organizations that
share a certain form, and is political (related to the norms we have. deze kunnen
veranderen)
- reputation concerns the link between past and future behaviour, is continuous (het
kan laag of hoog zijn en daartussen), differentiating (bedrijven kunnen van elkaar
verschillen), tends to attach to individual actors and is economic
… maar legitimacy and its dimensions are analytic concepts, not fully separable empirical
phenomena.
reputation = a generalized expectation about a firm’s future behaviour or performance based
on collective perceptions of past behaviour or performance
… embedded in a network of multiple audiences
- Gotsi & Wilson 2001: public constructs a reputation based on direct experiences and
info on organizations and their competitors
(sum of attributes)
Carroll & McCombs 2009 hebben een lijst gemaakt van attributes found in reputation
surveys
welke attributes worden gebruikt/meegenomen wanneer je een company rate
Fombrun
& Shanley 1990: consequences of a favourable reputation
- influence the orgs survival
- org stability
2
, - possibility to increase prices
- more profit
- lower organizational costs
- loyal employees
- attracting applicants
- attracting investors and clients
- satisfied clients/citizens/stakeholders
einwiller et al. 2010: reputation and media
- stakeholders construct reputation on the basis of info
- media are important to org as they can help to interacts with stakeholders
we found that stakeholders depend more on the news media to learn about
reputation dimensions that are difficult to directly experience or observe and for which the
news media are the main source of info
Jonkman 2019: effects of media visibility and tone of coverage
- rooted in agenda setting theory
- onafhankelijke variabele media coverage, afhankelijke variabele reputation
- analyses show that
- mere exposure to corporations negatively affects reputation
- tone has a positive effect of reputation
- effect of negative news is 3 keer groter dan het effect van positief news
- moderator eerdere reputation kan als buffer werken
- negative news less influential for people with more positive existing reputational
attitudes
Etter et al. 2019: reputation and social media
3
