MARKETING EXAM #3 (ALREADY GRADED A+)

MARKETING EXAM #3 (ALREADY GRADED A+)
Situation Analysis (5Cs)

Marketing Channel

 Consumer Utilities

 Marketplace

Promotional Mix

 Product Advertising

 Personal Selling

Company

 Agent or Broker

 Form of Ownership

 Digital Marketspace

 Advertising

 Institutional Advertisements

 Sales Management

Context

 Wholesaler

 Level of Service

 Interactive Marketing

 Personal Selling

 Message Content

 Relationship Selling

Customer

 Transactional Functions

 Merchandise Line

 Choiceboards

 Public Relations

 Message Creativity

 Order Taker

Competitors

,  Logistical Functions

 Independent Retailer

 Personalization

 Sales Promotion

 Message Appeals

 Order Getter

Collaborators

 Facilitating Functions

 Corporate Chain

 Permission Marketing

 Direct Marketing

 Reach

 Team Selling

SWOT Analysis

 Direct Channel

 Franchising

 Customer Experience

 Product Life Cycle

Promotion Strategy

 Frequency

 Personal Selling Process

Market Research

 Indirect Channel

 Self Service

 Eight-Second Rule

 Product Characteristics

 Gross Rating Points (GRPs)

 Lead

Primary Research

 Direct to Consumer Marketing Channels

 Limited Service