MKTG 482 Quiz 2
Marketing through sports represents a key strategy domain for marketers today. Within
this domain there are two types of strategies. They are: - answer traditional &
sponsorship
Identify the four strategies that represent specific applications of sponsorship principles.
- answer traditional sponsorship, venue naming rights, licensing, and endorsements
____ involves the creation of an official relationship between a marketer and some
noteworthy sports property. - answer Relationship marketing
Off-Road racing car drivers Sammy Plankton and Ashton Hardy have launched a men's
cologne called Appeal. Plankton will serve as official spokesman for the fragrance and
encourage his fans to buy the product. This is an example of which type of sports
marketing? - answer Endorsements
To kick-off its upcoming season, the University of Arizona staged "Midnight Madness,"
complete with contests, giveaways, player introductions, and a short scrimmage. The
purpose was to get students hyped up about the upcoming season. In terms of the
sports event pyramid, "Midnight Madness" would be a: - answer local event*
Which of the following cultural changes has had the greatest impact on sports
marketers as they compete for consumers? - answera. consumers' increased
discretionary time
The state of Georgia wants to estimate the economic impact of bow-hunting season on
the state's revenues. The process used to calculate this estimate is: - answersimilar to
that used for estimating the impact of sporting events
What makes the gathering of data for calculating gross domestic sports product (GDSP)
the most challenging? - answerThe difficulty associated with identifying the components
of GDSP.
Vodafone, a telecommunications company sponsors a Formula 1 racecar that was
recently involved in a spectacular wreck at the Monaco track. The wreck was shown
several times on local news broadcasts across the nation, and each time the Vodafone
brand name was easily visible on the hood of the car it sponsored. Vodafone had
someone in the role of _____ count how many exposures the brand actually received as
a result of the accident. - answersponsorship evaluation
Golfers Paradise offers golf lesson to budding golf enthusiasts. Golf Paradise is offering:
- answersports-related products
, Which form of sponsorship is referred to as personal sponsorship? -
answerEndorsements
Which of the following strategies is NOT a part of the sports marketing environment
matrix? - answerMarket-dominant
In the sports marketing environment matrix, the two domains that describe nonsports
product strategies are: - answerdomain-focused and mainstream
Identify the two domains that describe sports product strategies in the sports marketing
environment matrix. - answerProduct-focused and sports-dominant
In the mainstream strategy of the sports marketing, which component of marketing mix
is the most difficult to use to create sports overlay? - answerPrice
Curvy's cereal is marketed in the highly recognizable blue box. One of the most
noticeable _____ decisions in the mainstream strategy was to make the box color blue
in the honor of the swimming champion Dora Knightly. - answerproduct
Hoby Rupert, creator of Bawls Guarana, the world's most caffeinated soft drink, believes
video games have great potential if the product is featured as part of the game and a
fee is paid for that product placement. In one game, Bawls bottle caps are used as
currency. In another, the product's vending machines dispense energy points. Identify
the marketing mix used to create sports overlay for this mainstream marketing strategy.
- answerPromotion
Axamark signed a multi-year extension to manage food services at Angel stadium of
Anaheim. This strategy is an example of using the _____ component of the marketing
mix to create a sports overlay. - answerplace
The objective of which strategy is to sell the sports product through traditional strategic
initiatives? - answerProduct-focused
Which strategy involves a sponsor who uses the association with sports to effectively
market nonsports products? - answerDomain-focused
Mooney Dunes, a toy car manufacturer, entered into an agreement with a famous car
racing championship. As per this agreement, Mooney Dunes will sponsor the
championship. In return it will be able to use the logo and produce the miniature
versions of the cars used in the championship. This is an example of the use of _____
in a domain-based strategy. - answerlicensing
Which strategy is characterized by official sponsors of a sports property who are selling
other sports products? - answerSports-dominant
Marketing through sports represents a key strategy domain for marketers today. Within
this domain there are two types of strategies. They are: - answer traditional &
sponsorship
Identify the four strategies that represent specific applications of sponsorship principles.
- answer traditional sponsorship, venue naming rights, licensing, and endorsements
____ involves the creation of an official relationship between a marketer and some
noteworthy sports property. - answer Relationship marketing
Off-Road racing car drivers Sammy Plankton and Ashton Hardy have launched a men's
cologne called Appeal. Plankton will serve as official spokesman for the fragrance and
encourage his fans to buy the product. This is an example of which type of sports
marketing? - answer Endorsements
To kick-off its upcoming season, the University of Arizona staged "Midnight Madness,"
complete with contests, giveaways, player introductions, and a short scrimmage. The
purpose was to get students hyped up about the upcoming season. In terms of the
sports event pyramid, "Midnight Madness" would be a: - answer local event*
Which of the following cultural changes has had the greatest impact on sports
marketers as they compete for consumers? - answera. consumers' increased
discretionary time
The state of Georgia wants to estimate the economic impact of bow-hunting season on
the state's revenues. The process used to calculate this estimate is: - answersimilar to
that used for estimating the impact of sporting events
What makes the gathering of data for calculating gross domestic sports product (GDSP)
the most challenging? - answerThe difficulty associated with identifying the components
of GDSP.
Vodafone, a telecommunications company sponsors a Formula 1 racecar that was
recently involved in a spectacular wreck at the Monaco track. The wreck was shown
several times on local news broadcasts across the nation, and each time the Vodafone
brand name was easily visible on the hood of the car it sponsored. Vodafone had
someone in the role of _____ count how many exposures the brand actually received as
a result of the accident. - answersponsorship evaluation
Golfers Paradise offers golf lesson to budding golf enthusiasts. Golf Paradise is offering:
- answersports-related products
, Which form of sponsorship is referred to as personal sponsorship? -
answerEndorsements
Which of the following strategies is NOT a part of the sports marketing environment
matrix? - answerMarket-dominant
In the sports marketing environment matrix, the two domains that describe nonsports
product strategies are: - answerdomain-focused and mainstream
Identify the two domains that describe sports product strategies in the sports marketing
environment matrix. - answerProduct-focused and sports-dominant
In the mainstream strategy of the sports marketing, which component of marketing mix
is the most difficult to use to create sports overlay? - answerPrice
Curvy's cereal is marketed in the highly recognizable blue box. One of the most
noticeable _____ decisions in the mainstream strategy was to make the box color blue
in the honor of the swimming champion Dora Knightly. - answerproduct
Hoby Rupert, creator of Bawls Guarana, the world's most caffeinated soft drink, believes
video games have great potential if the product is featured as part of the game and a
fee is paid for that product placement. In one game, Bawls bottle caps are used as
currency. In another, the product's vending machines dispense energy points. Identify
the marketing mix used to create sports overlay for this mainstream marketing strategy.
- answerPromotion
Axamark signed a multi-year extension to manage food services at Angel stadium of
Anaheim. This strategy is an example of using the _____ component of the marketing
mix to create a sports overlay. - answerplace
The objective of which strategy is to sell the sports product through traditional strategic
initiatives? - answerProduct-focused
Which strategy involves a sponsor who uses the association with sports to effectively
market nonsports products? - answerDomain-focused
Mooney Dunes, a toy car manufacturer, entered into an agreement with a famous car
racing championship. As per this agreement, Mooney Dunes will sponsor the
championship. In return it will be able to use the logo and produce the miniature
versions of the cars used in the championship. This is an example of the use of _____
in a domain-based strategy. - answerlicensing
Which strategy is characterized by official sponsors of a sports property who are selling
other sports products? - answerSports-dominant
