Test Bank For Advertising and Integrated Brand Promotion 8th Edition by Thomas O'Guinn ||ISBN:9781337110211

Y
D
U
ST
D

,1. Advertising today is more diverse and more dynamic as a part of integrated brand promotion.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge
DATE CREATED: 11/29/2017 11:40 PM
DATE MODIFIED: 11/29/2017 11:41 PM
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2. Integrated brand promotion is a great way to think about advertising and branding related topics.
a. True
b. False
ED
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
ST
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Customer
KEYWORDS: Bloom's: Knowledge
DATE CREATED: 11/29/2017 11:56 PM
U
DATE MODIFIED: 11/29/2017 11:56 PM
D
3. The organization that pays for an advertisement is referred to as the agency.
a. True
b. False
Y
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge
DATE CREATED: 11/29/2017 11:58 PM
DATE MODIFIED: 11/30/2017 12:00 AM

4. Meeting client needs is an important aspect of advertising and integrated brand promotions.

, a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Customer
KEYWORDS: Bloom's: Comprehension
DATE CREATED: 11/30/2017 12:00 AM
DATE MODIFIED: 11/30/2017 12:00 AM

5. Angelina Jolie, an actress, is interviewed by news reporters about what she thinks her fans should know about her new
M
movie. This would be considered as an advertisement, based on the definition of advertising.
a. True
b. False
ED
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
QUESTION TYPE: True / False
HAS VARIABLES: False
ST
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Promotion
KEYWORDS: Bloom's: Application
DATE CREATED: 11/30/2017 12:03 AM
U
DATE MODIFIED: 11/30/2017 12:03 AM
D
6. With unpaid media, a public relations-oriented team puts out a pro-social message about the importance of not
texting while driving. This is an example of a public service announcement.
a. True
Y
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Marketing Plan
KEYWORDS: Bloom's: Application
DATE CREATED: 11/30/2017 12:04 AM
DATE MODIFIED: 11/30/2017 12:04 AM

, 7. It is possible to grow your business with content marketing, which is about providing prospects with relevant content
and engaging consumers to have a relationship with your brand.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Promotion
KEYWORDS: Bloom's: Application
DATE CREATED: 11/30/2017 12:10 AM
DATE MODIFIED: 11/30/2017 12:10 AM
M

8. As consumers, we do not know what we like and want, so advertising does not help expose us to brands that meet
our needs.
ED
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
ST
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Promotion
U
KEYWORDS: Bloom's: Application
DATE CREATED: 11/30/2017 12:12 AM
DATE MODIFIED: 11/30/2017 12:12 AM
D

9. Established brands such as Cadillac, the car brand, often face the challenge of maintaining an updated market-
driven image and communicating the brand’s contemporary image.
Y
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: AIBP 1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Promotion
KEYWORDS: Bloom's: Knowledge
DATE CREATED: 11/30/2017 12:13 AM