COMM 2000Q Exam 2
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Terms in this set (67)
Quantitative research involves using measurement
to gather data to help answer our questions
Assigning numbers to data as a way to mark
The Role of characteristics of data
Measurement Links the conceptual to the empirical
Descriptive device and evaluative device
Numbers have no inherent value until we give
them meaning
, The device or instrument used
How the device or instrument is used
The skill of the person using the device/instrument
Measurement Includes:
Attributes or characteristics being measured
A process that includes everything the research
does to arrive at the numerical estimates
Measurement allows us to describe things in
standardized form
When variables are standardized -or
Why Measure operationalized- we can make important
Communication comparisons
Phenomena? Comparisons among individuals
Comparisons among students using the same
measure
Comparisons among similar measures
, Level used to measure variables is based on your
operationalization
Four levels of measurement, arranged
hierarchically
Each level has all the characteristics of the
preceding level
Higher levels offer greater precision and more
Level of Measurement
information about the variable
The Levels of Measurement
Ratio (most precise) (continuous)
Interval (continuous) (most used in communication
research)
Ordinal (continuous)
Nominal (least precise) (categorical)
, "In name only"
Describes the presence of absence of a
characteristic or attribute
'Type-' or 'Category-' based
Levels of Measurement: Minimum of 2 categories
NOMINAL Categories must be mutually exclusive and
exhaustive
Any value impose on the categories is arbitrary -
categories have no logical rank or level
Also called 'discrete' or 'categorical'
Save
Terms in this set (67)
Quantitative research involves using measurement
to gather data to help answer our questions
Assigning numbers to data as a way to mark
The Role of characteristics of data
Measurement Links the conceptual to the empirical
Descriptive device and evaluative device
Numbers have no inherent value until we give
them meaning
, The device or instrument used
How the device or instrument is used
The skill of the person using the device/instrument
Measurement Includes:
Attributes or characteristics being measured
A process that includes everything the research
does to arrive at the numerical estimates
Measurement allows us to describe things in
standardized form
When variables are standardized -or
Why Measure operationalized- we can make important
Communication comparisons
Phenomena? Comparisons among individuals
Comparisons among students using the same
measure
Comparisons among similar measures
, Level used to measure variables is based on your
operationalization
Four levels of measurement, arranged
hierarchically
Each level has all the characteristics of the
preceding level
Higher levels offer greater precision and more
Level of Measurement
information about the variable
The Levels of Measurement
Ratio (most precise) (continuous)
Interval (continuous) (most used in communication
research)
Ordinal (continuous)
Nominal (least precise) (categorical)
, "In name only"
Describes the presence of absence of a
characteristic or attribute
'Type-' or 'Category-' based
Levels of Measurement: Minimum of 2 categories
NOMINAL Categories must be mutually exclusive and
exhaustive
Any value impose on the categories is arbitrary -
categories have no logical rank or level
Also called 'discrete' or 'categorical'
