p p p p p
by Jeffrey M. Perloff, Chapters 1 - 20
p p p p p p p
,Table of contents
p p
1. Introduction
2. Supply and Demand
p p
3. Applying the Supply-and-Demand Model
p p p
4. Consumer Choice p
5. Applying Consumer Theory
p p
6. Firms and Production
p p
7. Costs
8. Competitive Firms and Markets p p p
9. Applying the Competitive Model
p p p
10. General Equilibrium and Economic Welfare
p p p p
11. Monopoly
12. Pricing and Advertising p p
13. Oligopoly and Monopolistic Competition
p p p
14. Game Theory p
15. Factor Markets p
16. Interest Rates, Investments, and Capital Markets
p p p p p
17. Uncertainty
18. Externalities, Open-Access, and Public Goods p p p p
19. Asymmetric Information p
20. Contracts and Moral Hazards p p p
,Chapter p1 Introduction
1.1 Microeconomics: pThe pAllocation pof pScarce pResources
1) Microeconomics pstudies pthe pallocation pof
A) decision pmakers.
B) scarce presources.
C) models.
D) unlimited presources.
ANSWER: B
p
Section: The pAllocation pof pScarce pResources
Question pStatus:
p Old
AACSB: Analytic pthinking
2) Microeconomics pis poften pcalled
A) price ptheory.
B) decision pscience.
C) scarcity.
D) resource ptheory.
ANSWER: A
p
Section: The pAllocation pof pScarce pResources
Question pStatus:
p Old
AACSB: Analytic pthinking
3) Most pmicroeconomic pmodels passume pthat pdecision pmakers pwish pto
A) make pthemselves pas pwell poff pas ppossible.
B) act pselfishly.
C) make pothers pas pwell poff pas ppossible.
D) None pof pthe
above.pANSWER:
p A
Section: The pAllocation pof pScarce pResources
Question pStatus:
p Old
AACSB: Analytic pthinking
4) Society pfaces ptrade- ‑offs pbecause pof
A) government pregulations.
B) profit pmotive.
C) faceless pbureaucrats.
, D) scarcity.
ANSWER: D
p
Section: The pAllocation pof pScarce pResources
Question pStatus:
p Old
AACSB: Analytic pthinking