Com 370 Exam 1 with verified answers
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PR |is |a |process, |a |series |of |actions, |changes, |or |functions |that |are |designed |to |bring |about |a |
result. |What |is |the |acronym |associated |with |this |process? |
A) |PRESS
B) |ROSE
C) |PUSH
D) |NOW
E) |RACE |- |correct |answer |- |RACE
PR |is |viewed |today |as |a |_________ |function |that |uses |communication |to |facilitate |
relationships |and |understanding |between |an |organization |and |its |many |target |publics.
A) |Staff
B) |Line |- |correct |answer |- |Staff
The |term |"flack" |or |"flak" |is |often |used |in |a |derogatory |fashion |by |the |news |media |and |comes |
from |the |motion |picture |publicist |Gene |Flack |in |1939. |What |does |the |term |refer |to? |
A) |Antiaircraft |fire |
B) |Good |public |relations |work
C) |Press |agents
D) |Military |public |relations
E) |It |has |nothing |to |do |with |public |relations |- |correct |answer |- |Press |Agents
The |text |lists |several |areas |in |which |journalists |and |PR |practitioners |differ. |What |single |area |do
|both |professions |enjoy |a |similar |responsibility? |
A) |Scope
B) |Objectives
C) |Audiences
, D) |Channels
E) |Writing |- |correct |answer |- |Writing
When |it |comes |to |PR |on |a |globe; |basis, |the |fastest-growing |PR |market |in |the |world |is: |
A) |Europe
B) |Asia-China
C) |United |States |
D) |Latin |America
E) |South |America |- |correct |answer |- |Asia-China
PR |is |a |large |umbrella |that |covers |many |functions. |Different |org |use |different |terms |with |
regard |to |what |they |call |themselves, |public |affairs, |public |info, |public |relations, |corporate |com.
|When |referring |to |this |function |within |the |educational |institutions |use |to |describe |the |process
|of |PR? |
A) |Public |relations
B) |Public |affairs
C) |Corporate |communications
D) |Academic |communications
E) |Public |information |- |correct |answer |- |Public |Information
The |term |"Spin |doctor" |is |used |by |many |to |describe |PR |practitioners |in |less |than |flattering |
terms. |The |term |is |attributed |to |which |president's |re-election |campaign?
A) |Kennedy
B) |Truman
C) |Nixon
D) |Reagan
E) |Bush |I |- |correct |answer |- |Reagan
Compared |to |a |journalist |working |for |" |The |New |York |Times" |PR |practitioners |write |and |
produce |materials |primarily |for |a |mass |audience. |
| | | | | |
PR |is |a |process, |a |series |of |actions, |changes, |or |functions |that |are |designed |to |bring |about |a |
result. |What |is |the |acronym |associated |with |this |process? |
A) |PRESS
B) |ROSE
C) |PUSH
D) |NOW
E) |RACE |- |correct |answer |- |RACE
PR |is |viewed |today |as |a |_________ |function |that |uses |communication |to |facilitate |
relationships |and |understanding |between |an |organization |and |its |many |target |publics.
A) |Staff
B) |Line |- |correct |answer |- |Staff
The |term |"flack" |or |"flak" |is |often |used |in |a |derogatory |fashion |by |the |news |media |and |comes |
from |the |motion |picture |publicist |Gene |Flack |in |1939. |What |does |the |term |refer |to? |
A) |Antiaircraft |fire |
B) |Good |public |relations |work
C) |Press |agents
D) |Military |public |relations
E) |It |has |nothing |to |do |with |public |relations |- |correct |answer |- |Press |Agents
The |text |lists |several |areas |in |which |journalists |and |PR |practitioners |differ. |What |single |area |do
|both |professions |enjoy |a |similar |responsibility? |
A) |Scope
B) |Objectives
C) |Audiences
, D) |Channels
E) |Writing |- |correct |answer |- |Writing
When |it |comes |to |PR |on |a |globe; |basis, |the |fastest-growing |PR |market |in |the |world |is: |
A) |Europe
B) |Asia-China
C) |United |States |
D) |Latin |America
E) |South |America |- |correct |answer |- |Asia-China
PR |is |a |large |umbrella |that |covers |many |functions. |Different |org |use |different |terms |with |
regard |to |what |they |call |themselves, |public |affairs, |public |info, |public |relations, |corporate |com.
|When |referring |to |this |function |within |the |educational |institutions |use |to |describe |the |process
|of |PR? |
A) |Public |relations
B) |Public |affairs
C) |Corporate |communications
D) |Academic |communications
E) |Public |information |- |correct |answer |- |Public |Information
The |term |"Spin |doctor" |is |used |by |many |to |describe |PR |practitioners |in |less |than |flattering |
terms. |The |term |is |attributed |to |which |president's |re-election |campaign?
A) |Kennedy
B) |Truman
C) |Nixon
D) |Reagan
E) |Bush |I |- |correct |answer |- |Reagan
Compared |to |a |journalist |working |for |" |The |New |York |Times" |PR |practitioners |write |and |
produce |materials |primarily |for |a |mass |audience. |
