MKT 300 EXAM 1 UKY WITH ALL CORRECT & 100%
VERIFIED ANSWERS|ACTUAL COMPLETE EXAM|
ALREADY GRADED A+
The competitive, economic, political, legal and regulatory, technological and sociocultural forces that
surround the customer and affect the marketing mix. ✔Correct Answer-Marketing Enviroment
The process of creating, distributing, promoting and pricing goods, services and ideas that facilitate
satisfying exchange relationships with customers and to develop and maintain favorable relationships
with stakeholders in a dynamic environment. ✔Correct Answer-Marketing
The provision or transfer of goods, services or ideas in return for something of value. ✔Correct
Answer-Exchanges
A customers subjective assessment of benefits relative to costs in determining the worth of a
product. ✔Correct Answer-Value
Four marketing activities - product, pricing, distribution and promotion - that a firm can control to
meet the needs of customers within it's target market ✔Correct Answer-Marketing Mix
A management philosophy that an organization should try to satisfy customers' needs through a
coordinated set of activities that also allows the organization to achieve its goals. ✔Correct
Answer-Marketing Concept
Using information about customers to create marketing strategies that develop and sustain desirable
customer relationships. ✔Correct Answer-Customer Relationship Management (CRM)
Establishing long-term, mutually satisfying buyer-seller relationships. ✔Correct Answer-
Relationship Marketing
A strategy that determines the means for utilizing resources in the various functional areas to reach
the organization's goals ✔Correct Answer-Corporate Strategy
A statement of what is to be accomplished through marketing activities ✔Correct Answer-
Marketing Objective
A group of individuals and/or organizations that have needs for products in a product class and have
the ability, willingness, and authority to purchase those products ✔Correct Answer-Market
The process of planning, implementing, and evaluating the performance of marketing activities and
strategies, both effectively and efficiently ✔Correct Answer-Strategic Marketing Management
A helpful business tool, based on the philosophy that a product's market growth rate and its market
share are important considerations in determining its marketing strategy ✔Correct Answer-Market
Growth/Market Share Matrix
A written document that specifies the activities to be performed to implement and control the
organization's marketing strategies ✔Correct Answer-Marketing Plan
, Temporary periods of optimal fit between the key requirements of a market and the particular
capabilities of a company competing in that market ✔Correct Answer-Strategic Windows
A long-term view, or vision, of what the organization wants to become ✔Correct Answer-Mission
Statement
The process of establishing an organizational mission and formulating goals, corporate strategy,
marketing objectives, and marketing strategy ✔Correct Answer-Strategic Planning
A plan of action for identifying and analyzing a target market and developing a marketing mix to
meet the needs of that market ✔Correct Answer-Marketing Strategy
The process of putting marketing strategies into action ✔Correct Answer-Marketing
Implementation
Analysis of costs to determine which are associated with specific marketing efforts ✔Correct
Answer-Marketing Cost Analysis
The result of a company matching a core competency to opportunities it has discovered in the
marketplace ✔Correct Answer-Competitive Advantage
A division, product line, or other profit center within the parent company ✔Correct Answer-
Strategic Business Unit (SBU)
An expected level of performance against which actual performance can be compared ✔Correct
Answer-Performance Standard
A corporate identity is the manner which a corporation, firm or business presents themselves to the
public, such as customers and investors as well as employees. ✔Correct Answer-Corporate Identity
After-tax income. ✔Correct Answer-Disposable Income
The process of assessing and interpreting the information gathered through environmental scanning
✔Correct Answer-Environmental Analysis
The process of collecting information about forces in the marketing environment ✔Correct
Answer-Environmental Scanning
The application of knowledge and tools to solve problems and perform tasks more efficiently
✔Correct Answer-Technology
The influences in a society and its culture(s) that change people's attitudes, beliefs, norms, customs,
and lifestyles ✔Correct Answer-Sociocultural Forces
Organized efforts by individuals, groups, and organizations to protect consumers' rights ✔Correct
Answer-Consumerism
Advertising and marketing self-regulation is a system by which the advertising, marketing, agency
and media industry set voluntary rules and standards of practice that go beyond their legal
obligations. ✔Correct Answer-Self-Regulation
VERIFIED ANSWERS|ACTUAL COMPLETE EXAM|
ALREADY GRADED A+
The competitive, economic, political, legal and regulatory, technological and sociocultural forces that
surround the customer and affect the marketing mix. ✔Correct Answer-Marketing Enviroment
The process of creating, distributing, promoting and pricing goods, services and ideas that facilitate
satisfying exchange relationships with customers and to develop and maintain favorable relationships
with stakeholders in a dynamic environment. ✔Correct Answer-Marketing
The provision or transfer of goods, services or ideas in return for something of value. ✔Correct
Answer-Exchanges
A customers subjective assessment of benefits relative to costs in determining the worth of a
product. ✔Correct Answer-Value
Four marketing activities - product, pricing, distribution and promotion - that a firm can control to
meet the needs of customers within it's target market ✔Correct Answer-Marketing Mix
A management philosophy that an organization should try to satisfy customers' needs through a
coordinated set of activities that also allows the organization to achieve its goals. ✔Correct
Answer-Marketing Concept
Using information about customers to create marketing strategies that develop and sustain desirable
customer relationships. ✔Correct Answer-Customer Relationship Management (CRM)
Establishing long-term, mutually satisfying buyer-seller relationships. ✔Correct Answer-
Relationship Marketing
A strategy that determines the means for utilizing resources in the various functional areas to reach
the organization's goals ✔Correct Answer-Corporate Strategy
A statement of what is to be accomplished through marketing activities ✔Correct Answer-
Marketing Objective
A group of individuals and/or organizations that have needs for products in a product class and have
the ability, willingness, and authority to purchase those products ✔Correct Answer-Market
The process of planning, implementing, and evaluating the performance of marketing activities and
strategies, both effectively and efficiently ✔Correct Answer-Strategic Marketing Management
A helpful business tool, based on the philosophy that a product's market growth rate and its market
share are important considerations in determining its marketing strategy ✔Correct Answer-Market
Growth/Market Share Matrix
A written document that specifies the activities to be performed to implement and control the
organization's marketing strategies ✔Correct Answer-Marketing Plan
, Temporary periods of optimal fit between the key requirements of a market and the particular
capabilities of a company competing in that market ✔Correct Answer-Strategic Windows
A long-term view, or vision, of what the organization wants to become ✔Correct Answer-Mission
Statement
The process of establishing an organizational mission and formulating goals, corporate strategy,
marketing objectives, and marketing strategy ✔Correct Answer-Strategic Planning
A plan of action for identifying and analyzing a target market and developing a marketing mix to
meet the needs of that market ✔Correct Answer-Marketing Strategy
The process of putting marketing strategies into action ✔Correct Answer-Marketing
Implementation
Analysis of costs to determine which are associated with specific marketing efforts ✔Correct
Answer-Marketing Cost Analysis
The result of a company matching a core competency to opportunities it has discovered in the
marketplace ✔Correct Answer-Competitive Advantage
A division, product line, or other profit center within the parent company ✔Correct Answer-
Strategic Business Unit (SBU)
An expected level of performance against which actual performance can be compared ✔Correct
Answer-Performance Standard
A corporate identity is the manner which a corporation, firm or business presents themselves to the
public, such as customers and investors as well as employees. ✔Correct Answer-Corporate Identity
After-tax income. ✔Correct Answer-Disposable Income
The process of assessing and interpreting the information gathered through environmental scanning
✔Correct Answer-Environmental Analysis
The process of collecting information about forces in the marketing environment ✔Correct
Answer-Environmental Scanning
The application of knowledge and tools to solve problems and perform tasks more efficiently
✔Correct Answer-Technology
The influences in a society and its culture(s) that change people's attitudes, beliefs, norms, customs,
and lifestyles ✔Correct Answer-Sociocultural Forces
Organized efforts by individuals, groups, and organizations to protect consumers' rights ✔Correct
Answer-Consumerism
Advertising and marketing self-regulation is a system by which the advertising, marketing, agency
and media industry set voluntary rules and standards of practice that go beyond their legal
obligations. ✔Correct Answer-Self-Regulation
