1
MNM2615-Marketing In Africa
/MNM3709 - STRATEGIC MARKETING|
UPDATE |COMPREHENSIVE MOST
TESTED QUESTIONS AND VERIFIED
SOLUTIONS|GET IT 100% ACCURATE!!
Different strategy levels in an organisation - (ANSWER)Corporate level ,Business
level functional level.
Corporate strategy - (ANSWER)Overall purpose and scope of the org, how value
can be added.
Business strategy - (ANSWER)How do we compete in this market relating to each
business unit and product line.
Functional strategy - (ANSWER)Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) - (ANSWER)SBU's are distinct business units set up
to handle specific product lines
Environmental variables - (ANSWER)Demographic
International
Technological
,2
Legal/government
Social and cultural
Economic
Demographic environmental variables - (ANSWER)Age,race,sex,economic status,
level of education, income level and unemployment.
International environmental variables - (ANSWER)Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - (ANSWER)Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - (ANSWER)Replacing the traditional resume' with an
in-depth personal brand.
Economic variables - (ANSWER)Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
, 3
Legal environmental variables - (ANSWER)Employment laws,international trade
regulations and restrictions and any other laws and regulations in a country.
Growth share matrix - (ANSWER)a chart used to describe SBU's based on their
market growth and market share rates.
Dog - (ANSWER)SBU's with Low market growth, low market share
Cash cow - (ANSWER)SBU's with Low market growth,
High market share
Problem child - (ANSWER)SBU's with High market growth, low market share
Star - (ANSWER)SBU's with High market growth, high market share
Key barriers to entry - (ANSWER)Economies of scale.
Government policies.
Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
MNM2615-Marketing In Africa
/MNM3709 - STRATEGIC MARKETING|
UPDATE |COMPREHENSIVE MOST
TESTED QUESTIONS AND VERIFIED
SOLUTIONS|GET IT 100% ACCURATE!!
Different strategy levels in an organisation - (ANSWER)Corporate level ,Business
level functional level.
Corporate strategy - (ANSWER)Overall purpose and scope of the org, how value
can be added.
Business strategy - (ANSWER)How do we compete in this market relating to each
business unit and product line.
Functional strategy - (ANSWER)Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) - (ANSWER)SBU's are distinct business units set up
to handle specific product lines
Environmental variables - (ANSWER)Demographic
International
Technological
,2
Legal/government
Social and cultural
Economic
Demographic environmental variables - (ANSWER)Age,race,sex,economic status,
level of education, income level and unemployment.
International environmental variables - (ANSWER)Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - (ANSWER)Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - (ANSWER)Replacing the traditional resume' with an
in-depth personal brand.
Economic variables - (ANSWER)Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
, 3
Legal environmental variables - (ANSWER)Employment laws,international trade
regulations and restrictions and any other laws and regulations in a country.
Growth share matrix - (ANSWER)a chart used to describe SBU's based on their
market growth and market share rates.
Dog - (ANSWER)SBU's with Low market growth, low market share
Cash cow - (ANSWER)SBU's with Low market growth,
High market share
Problem child - (ANSWER)SBU's with High market growth, low market share
Star - (ANSWER)SBU's with High market growth, high market share
Key barriers to entry - (ANSWER)Economies of scale.
Government policies.
Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
