BCOR 2201 Marketing Exam Questions
with Verified Answers
organization - ✔✔legal entity that consists of people who share a common mission
For-profit organizations - ✔✔often called a business firm, privately owned organization such as
target that serves its customers to earn a profit so it can survive.
profit - ✔✔money left after a for-profit organization subtracts its total expenses from its total
revenues and is the reward for the risk it undertakes in marketing its offerings.
non-profit organization - ✔✔a nongovernmental organization that serves its customers but
does not have profit as an organizational goal
government agency - ✔✔federal, state, county, or city unit that provides a specific service to its
constituents
strategy - ✔✔an organizations long term course of action designed to deliver a unique
customer experience while achieving its goals
corporate level - ✔✔top management directs overall strategy for the entire organization
Strategic Business Unit (SBU) - ✔✔subsidiary, division, or unit of an organization that markets a
set of related offerings to a clearly defined target market
strategic business unit level - ✔✔managers set a more specific strategic direction for their
businesses to exploit value creating opportunities.
, functional level - ✔✔groups of specialists actually create value for the organization
department - ✔✔refers to these specialized functions such as marketing and finance
cross functional teams - ✔✔small number of people from different departments who are
mutually accountable to accomplish a task or common set of performance goals.
organizational purpose - ✔✔describes why an organization exists, what problem it wishes to
solve and who it wants to be to every person it touches through its work.
core values - ✔✔the fundamental, passionate and enduring principals that guide its conduct
over time.
mission - ✔✔a statement of the organizations function in society that often identifies its
customers, markets, products and technologies.
organizational culture - ✔✔the values, ideas, attitudes and norms of behavior that are learned
and shared among the members of an organization.
business - ✔✔describes the clear, broad, underlying industry or market sector of an
organizations offering.
business model - ✔✔the strategies an organization develops to provide value to the customers
it serves.
goals/objectives - ✔✔statements of an accomplishment of a task to be achieved often by a
specific time.
with Verified Answers
organization - ✔✔legal entity that consists of people who share a common mission
For-profit organizations - ✔✔often called a business firm, privately owned organization such as
target that serves its customers to earn a profit so it can survive.
profit - ✔✔money left after a for-profit organization subtracts its total expenses from its total
revenues and is the reward for the risk it undertakes in marketing its offerings.
non-profit organization - ✔✔a nongovernmental organization that serves its customers but
does not have profit as an organizational goal
government agency - ✔✔federal, state, county, or city unit that provides a specific service to its
constituents
strategy - ✔✔an organizations long term course of action designed to deliver a unique
customer experience while achieving its goals
corporate level - ✔✔top management directs overall strategy for the entire organization
Strategic Business Unit (SBU) - ✔✔subsidiary, division, or unit of an organization that markets a
set of related offerings to a clearly defined target market
strategic business unit level - ✔✔managers set a more specific strategic direction for their
businesses to exploit value creating opportunities.
, functional level - ✔✔groups of specialists actually create value for the organization
department - ✔✔refers to these specialized functions such as marketing and finance
cross functional teams - ✔✔small number of people from different departments who are
mutually accountable to accomplish a task or common set of performance goals.
organizational purpose - ✔✔describes why an organization exists, what problem it wishes to
solve and who it wants to be to every person it touches through its work.
core values - ✔✔the fundamental, passionate and enduring principals that guide its conduct
over time.
mission - ✔✔a statement of the organizations function in society that often identifies its
customers, markets, products and technologies.
organizational culture - ✔✔the values, ideas, attitudes and norms of behavior that are learned
and shared among the members of an organization.
business - ✔✔describes the clear, broad, underlying industry or market sector of an
organizations offering.
business model - ✔✔the strategies an organization develops to provide value to the customers
it serves.
goals/objectives - ✔✔statements of an accomplishment of a task to be achieved often by a
specific time.
