BCOR 2201 Exam 1 Questions with
Verified Answers
Functional needs - ✔✔Quality, service, efficiency
Emotional needs - ✔✔Personal, self-worth, sense of belonging
Stated needs - ✔✔Functional
Latent needs - ✔✔Emotional/higher level
Budget competition - ✔✔Products and services purchased with a consumer's limited budget
Product-form - ✔✔Same product type
Product class/category - ✔✔Same features and provide same basic function/need
Generic - ✔✔Products with same consumer views as fulfilling same emotional/abstract need
Production era - ✔✔(1800s-1930s) Scarce goods, products sold themselves, "do what it takes to
cut costs"
Product era - ✔✔(1910s-1950s) Increased competition, "design a technically superior product"
Sales era - ✔✔(1920s-1960s) Not about product, about the sellers, works once then stops, "sell
more of what we make"
Verified Answers
Functional needs - ✔✔Quality, service, efficiency
Emotional needs - ✔✔Personal, self-worth, sense of belonging
Stated needs - ✔✔Functional
Latent needs - ✔✔Emotional/higher level
Budget competition - ✔✔Products and services purchased with a consumer's limited budget
Product-form - ✔✔Same product type
Product class/category - ✔✔Same features and provide same basic function/need
Generic - ✔✔Products with same consumer views as fulfilling same emotional/abstract need
Production era - ✔✔(1800s-1930s) Scarce goods, products sold themselves, "do what it takes to
cut costs"
Product era - ✔✔(1910s-1950s) Increased competition, "design a technically superior product"
Sales era - ✔✔(1920s-1960s) Not about product, about the sellers, works once then stops, "sell
more of what we make"
