Marketing in the Digital Era D373 WGU OA Questions And
CORRECT DETAILED ANSWERS
1. Target customers: Customers based on a predefined geographic boundary
2. Market segmentation: Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
3. Psychographic: Focus on the intrinsic traits the target customer has, such as values,
personalities, interests, attitudes, conscious and subconscious motivators, lifestyles,
and opinions
4. Behavioral: The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their
knowledge base
5. What is marketing?: The set of institutions and processes for creating, communicating,
delivering, and exchanging offers that have value for customers, clients, partners, and
society
6. Marketing Coordinator: Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and
the organization (1-3 years).
7. Marketing Director: Mid-level marketing position responsible for planning, executing,
and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
, 8. Vice President: Senior-level marketing position responsible for planning, executing,
and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
9. Chief Marketing Officer: Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and
the organization, with 20+ years of experience
10. Who is responsible for ROI? (return on investments): Chief marketing officer
11. What is the traditional marketing mix?: Product, price, place, promotion
12. What is the expanded marketing mix?: Product, price, place, promotion
people,process, physical evidence
13. Strategy: Represents what the company intends to do
14. Execution: Represents how the company intends to do it
15. Prospects: Potential customers who haven't bought from the company yet
16. Customers: People who have bought from the company
17. Positioning: The culmination of the products, services, and experiences that a brand
provides to convey value and meet customer wants, needs, and expectations
18. Conflict: Occurs when different companies or competitors have conflicting goals
19. Buyer's Journey: The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase
experience
CORRECT DETAILED ANSWERS
1. Target customers: Customers based on a predefined geographic boundary
2. Market segmentation: Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
3. Psychographic: Focus on the intrinsic traits the target customer has, such as values,
personalities, interests, attitudes, conscious and subconscious motivators, lifestyles,
and opinions
4. Behavioral: The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their
knowledge base
5. What is marketing?: The set of institutions and processes for creating, communicating,
delivering, and exchanging offers that have value for customers, clients, partners, and
society
6. Marketing Coordinator: Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and
the organization (1-3 years).
7. Marketing Director: Mid-level marketing position responsible for planning, executing,
and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
, 8. Vice President: Senior-level marketing position responsible for planning, executing,
and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
9. Chief Marketing Officer: Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and
the organization, with 20+ years of experience
10. Who is responsible for ROI? (return on investments): Chief marketing officer
11. What is the traditional marketing mix?: Product, price, place, promotion
12. What is the expanded marketing mix?: Product, price, place, promotion
people,process, physical evidence
13. Strategy: Represents what the company intends to do
14. Execution: Represents how the company intends to do it
15. Prospects: Potential customers who haven't bought from the company yet
16. Customers: People who have bought from the company
17. Positioning: The culmination of the products, services, and experiences that a brand
provides to convey value and meet customer wants, needs, and expectations
18. Conflict: Occurs when different companies or competitors have conflicting goals
19. Buyer's Journey: The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase
experience
