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LVMH FINAL EXAM QUESTIONS AND ANSWERS

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LVMH FINAL EXAM QUESTIONS AND ANSWERS

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LVMH FINAL


Data & Artificial Intelligence are useful to optimize profitability & reduce costs. - Answer-Agree



Which of the following statements are pillars of the LVMH Business Model? - Answer-Creating Synergies

Sustaining Savoir-Faire

Balance across business segments and locations



According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales
will represent... - Answer-33%



At LVMH, omnichannel is a client-centric approach aimed at providing a consistent, qualitative and
seamless customer experience across all channels and geographies. - Answer-Yes



According to Bain & Company, the personal luxury goods market is expected to achieve an annual
growth rate of 6% until 2030. - Answer-True



According to the Digital Innovation Director at Louis Vuitton, what is the role of Innovation in Luxury? -
Answer--Share the Maison's history with the clients

-Uphold creativity and savoir-faire by acting at every level of the value chain



Data & Artificial Intelligence are useful in retail to: personalize the Customer Experience, optimize Retail
Space, automatize Tasks for Customer Satisfaction. - Answer-True



Which of the following proposals are part of the 7 essential characteristics that help measure the
luxuriousness of an offer? - Answer--Quality

, -Scarcity

-Personalised services

-Controlled channels



Which of these activities are represented within the LVMH ecosystem? - Answer--Fashion and Leather
Goods

-Watches and Jewelry

-Hospitality

-Wines and Spirits



Eco-conscious customers are adapting their consumption by rethinking the products as a service, by
rediscovering vintage products and by seeking eco-transparency from brands. - Answer-True



What are the main pillars of LVMH's Environmental Strategy, LIFE 360? - Answer--Biodiversity

-Climate

-Creative Circularity

-Traceability & Transparency



LVMH created an environmental department... - Answer-30 Years ago



Responsible sourcing at Tiffany & Co. means ... - Answer--supporting human rights

-supporting fair labor

-supporting environmental conservation



According to Serge Carreira from Sciences Po, to be attractive, Luxury has to reflect the following
customer's expectations: - Answer--Authenticity

-Transparency

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