LOMA 291 Module 2 exam with correct |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
answers
Omnichannel distribution - correct answer✔✔A form of distribution that enables personalized |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
sales to customers through multiple, integrated communication channels.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Common ways to engage with customers - correct answer✔✔- Face to Face |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
- Phone
|||\\\
- Direct Mail or Email
|||\\\ |||\\\ |||\\\ |||\\\
- Online
|||\\\
- Print and Broadcast Media
|||\\\ |||\\\ |||\\\ |||\\\
- Worksite Marketing
|||\\\ |||\\\
- Location Selling
|||\\\ |||\\\
Face to Face - correct answer✔✔Financial professionals commonly meet face-to-face with
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
potential customers, often referred to as prospects. Financial professionals follow a fairly
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
typical sales process during a series of meetings.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
During these face-to-face meetings, the financial professional:
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Identifies the prospect's financial needs |||\\\ |||\\\ |||\\\ |||\\\
Develops a proposal that recommends one or more insurance products to meet the identified
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
needs
Presents the proposal to the prospect in hopes of completing a sale|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
If the sale is successful, assists the customer in applying for the product, submits the
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
application to the insurer, and, in some instances, delivers the policy to the customer |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
,Prospects - correct answer✔✔A potential customer for an insurer's products or services.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Phone - correct answer✔✔Insurers and financial professionals can use telephones to share
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
information with customers and prospects. Sometimes, the customer will initiate the contact... |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Direct Mail or Email - correct answer✔✔An insurer or financial professional using direct mail
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
or email distributes insurance sales materials through a mail service directly to a list of
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
prospective customers. These mailings can be physical letters, brochures, or flyers mailed to |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
the prospect or emails sent to a distribution list. The target market for direct mail might be
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
readers of a particular publication or holders of a particular credit card.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
For paper mail, the sales materials usually consist of an introduction letter, a brochure that
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
describes a particular product, an insurance or annuity application, or an inquiry form the
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
customer can use to request further information about the product. For email, the insurer
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
provides links to similar items on the insurer's website. |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Online - correct answer✔✔Most insurers' websites provide information and self-service
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
options and promote products that can satisfy needs. Insurers also advertise their products
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
through third-party websites and social media. Consumers using these websites may contact
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
the company by telephone, email, or web chat to ask questions or purchase a product. Often,
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
insurers put these consumers in contact with a financial professional.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Financial professionals may also use websites and social media to engage with customers
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
directly.
Print and Broadcast Media - correct answer✔✔An insurer or financial professional may use
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
printed publications, such as magazines or newspapers, to describe a particular product and
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
generate interest in that product. Insurers can try to reach a particular target market by
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
printing advertisements in newspapers in certain geographical areas or in magazines that
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
appeal to certain demographics. For example, an advertisement for an annuity product
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
designed for people age 62 or older might appear in a magazine for retired people.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
,An insurer can use radio, television, or video streaming sites to disseminate an advertising
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
message over a wide area to a large, generally undifferentiated audience. However, selecting
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
certain programs or times of the day in which to advertise does allow an insurer some
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
selectivity. For example, a life insurance product might be advertised on television between the |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
hours of 8 and 10 p.m. when newly married couples or young parents are likely watching
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
television.
Worksite Marketing - correct answer✔✔Financial professionals sometimes engage in worksite
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
marketing to distribute voluntary benefits. Usually, the employer collaborates with the financial
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
professional to promote voluntary benefits to employees.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Examples of voluntary benefits |||\\\ |||\\\ |||\\\
include:
Life insurance |||\\\
Disability insurance |||\\\
Accident insurance |||\\\
Critical illness insurance |||\\\ |||\\\
Long-term care insurance |||\\\ |||\\\
ID theft protection
|||\\\ |||\\\
Legal services |||\\\
Financial counseling |||\\\
Worksite Marketing definition - correct answer✔✔A method for distributing voluntary benefits
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
to people at their place of work.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Voluntary Benefits - correct answer✔✔Individual or group insurance or other financial |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
products offered through an employer, but paid for by the covered employee, usually through
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
payroll deduction. |||\\\
, Location selling - correct answer✔✔Some insurance companies also sell insurance products
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
through a method known as location-selling. These locations can be staffed by a financial
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
professional or offer self-service options for customers. |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Location-selling systems may be located in businesses such as department stores, big box |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
stores, grocery stores, and funeral homes.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Location selling system - correct answer✔✔A method for distributing insurance products that
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
is designed to generate customer-initiated sales at an office or information kiosk in a store,
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
shopping mall, or other non-insurance business establishment. |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Which of the following enables personalized sales to customers through multiple, integrated
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
communication channels? |||\\\
a. Omnichannel distribution
|||\\\ |||\\\
b. Worksite marketing
|||\\\ |||\\\
c. Location-selling - correct answer✔✔A. - Omnichannel distribution is the term generally used
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
for distribution that enables personalized sales to customers through multiple, integrated
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
communication channels. |||\\\
Which of the following are examples of products that can be offered as voluntary benefits?
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Choose all that apply. |||\\\ |||\\\ |||\\\
Life insurance |||\\\
Disability income insurance |||\\\ |||\\\
Accident insurance |||\\\
Critical illness insurance |||\\\ |||\\\
Long-term care insurance - correct answer✔✔All of them- All of the above benefits are |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
examples of voluntary benefits. Some financial professionals engage in worksite marketing to
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
distribute these benefits. |||\\\ |||\\\
Submit
answers
Omnichannel distribution - correct answer✔✔A form of distribution that enables personalized |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
sales to customers through multiple, integrated communication channels.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Common ways to engage with customers - correct answer✔✔- Face to Face |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
- Phone
|||\\\
- Direct Mail or Email
|||\\\ |||\\\ |||\\\ |||\\\
- Online
|||\\\
- Print and Broadcast Media
|||\\\ |||\\\ |||\\\ |||\\\
- Worksite Marketing
|||\\\ |||\\\
- Location Selling
|||\\\ |||\\\
Face to Face - correct answer✔✔Financial professionals commonly meet face-to-face with
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
potential customers, often referred to as prospects. Financial professionals follow a fairly
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
typical sales process during a series of meetings.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
During these face-to-face meetings, the financial professional:
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Identifies the prospect's financial needs |||\\\ |||\\\ |||\\\ |||\\\
Develops a proposal that recommends one or more insurance products to meet the identified
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
needs
Presents the proposal to the prospect in hopes of completing a sale|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
If the sale is successful, assists the customer in applying for the product, submits the
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
application to the insurer, and, in some instances, delivers the policy to the customer |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
,Prospects - correct answer✔✔A potential customer for an insurer's products or services.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Phone - correct answer✔✔Insurers and financial professionals can use telephones to share
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
information with customers and prospects. Sometimes, the customer will initiate the contact... |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Direct Mail or Email - correct answer✔✔An insurer or financial professional using direct mail
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
or email distributes insurance sales materials through a mail service directly to a list of
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
prospective customers. These mailings can be physical letters, brochures, or flyers mailed to |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
the prospect or emails sent to a distribution list. The target market for direct mail might be
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
readers of a particular publication or holders of a particular credit card.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
For paper mail, the sales materials usually consist of an introduction letter, a brochure that
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
describes a particular product, an insurance or annuity application, or an inquiry form the
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
customer can use to request further information about the product. For email, the insurer
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
provides links to similar items on the insurer's website. |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Online - correct answer✔✔Most insurers' websites provide information and self-service
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
options and promote products that can satisfy needs. Insurers also advertise their products
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
through third-party websites and social media. Consumers using these websites may contact
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
the company by telephone, email, or web chat to ask questions or purchase a product. Often,
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
insurers put these consumers in contact with a financial professional.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Financial professionals may also use websites and social media to engage with customers
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
directly.
Print and Broadcast Media - correct answer✔✔An insurer or financial professional may use
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
printed publications, such as magazines or newspapers, to describe a particular product and
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
generate interest in that product. Insurers can try to reach a particular target market by
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
printing advertisements in newspapers in certain geographical areas or in magazines that
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
appeal to certain demographics. For example, an advertisement for an annuity product
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
designed for people age 62 or older might appear in a magazine for retired people.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
,An insurer can use radio, television, or video streaming sites to disseminate an advertising
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
message over a wide area to a large, generally undifferentiated audience. However, selecting
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
certain programs or times of the day in which to advertise does allow an insurer some
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
selectivity. For example, a life insurance product might be advertised on television between the |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
hours of 8 and 10 p.m. when newly married couples or young parents are likely watching
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
television.
Worksite Marketing - correct answer✔✔Financial professionals sometimes engage in worksite
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
marketing to distribute voluntary benefits. Usually, the employer collaborates with the financial
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
professional to promote voluntary benefits to employees.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Examples of voluntary benefits |||\\\ |||\\\ |||\\\
include:
Life insurance |||\\\
Disability insurance |||\\\
Accident insurance |||\\\
Critical illness insurance |||\\\ |||\\\
Long-term care insurance |||\\\ |||\\\
ID theft protection
|||\\\ |||\\\
Legal services |||\\\
Financial counseling |||\\\
Worksite Marketing definition - correct answer✔✔A method for distributing voluntary benefits
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
to people at their place of work.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Voluntary Benefits - correct answer✔✔Individual or group insurance or other financial |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
products offered through an employer, but paid for by the covered employee, usually through
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
payroll deduction. |||\\\
, Location selling - correct answer✔✔Some insurance companies also sell insurance products
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
through a method known as location-selling. These locations can be staffed by a financial
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
professional or offer self-service options for customers. |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Location-selling systems may be located in businesses such as department stores, big box |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
stores, grocery stores, and funeral homes.
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Location selling system - correct answer✔✔A method for distributing insurance products that
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
is designed to generate customer-initiated sales at an office or information kiosk in a store,
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
shopping mall, or other non-insurance business establishment. |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Which of the following enables personalized sales to customers through multiple, integrated
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
communication channels? |||\\\
a. Omnichannel distribution
|||\\\ |||\\\
b. Worksite marketing
|||\\\ |||\\\
c. Location-selling - correct answer✔✔A. - Omnichannel distribution is the term generally used
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
for distribution that enables personalized sales to customers through multiple, integrated
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
communication channels. |||\\\
Which of the following are examples of products that can be offered as voluntary benefits?
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
Choose all that apply. |||\\\ |||\\\ |||\\\
Life insurance |||\\\
Disability income insurance |||\\\ |||\\\
Accident insurance |||\\\
Critical illness insurance |||\\\ |||\\\
Long-term care insurance - correct answer✔✔All of them- All of the above benefits are |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
examples of voluntary benefits. Some financial professionals engage in worksite marketing to
|||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\ |||\\\
distribute these benefits. |||\\\ |||\\\
Submit
