COMM 325 Final Exam Questions with Correct Answers Latest Update

COMM 325 Final Exam Questions with Correct Answers Latest Update The process in which people convince themselves to adopt new attitudes and behaviors is known as _________. - Answers Self- persuasion What distinguishes human persuasion from animal communication? - Answers Utilization of symbolic language In contemporary persuasion, symbols play a crucial role because they can have ________ meanings to different people. - Answers Multiple True/False: Manipulation in persuasion always involves transparent communication of intentions. - Answers False What is the main characteristic of contemporary persuasion in a digital world? - Answers Omnipresence and subtlety Which of the following is a key quality of contemporary persuasion? - Answers Rapid speed of message dissemination Which of the following is a key feature of digitization in the context of persuasion? - Answers Enabling broader participation and message modification True/False: Persuasion in the digital era is primarily characterized by its slow and methodical spread. - Answers False Persuasion differs from coercion in that it assumes an ________of free choice for the audience. - Answers Element True/False: Public relations firms and advertising agencies have little to no impact on shaping public opinion and persuasion. - Answers False True/False: Aristotle defined rhetoric as the art of discovering all available means of persuasion. - Answers True True/False: Plato was a strong supporter of the Sophists' approach to rhetoric. - Answers False In social science research on persuasion, experiments can test how specific message features cause changes in _____ and behaviors. - Answers Attitude In Ancient Greece, who were known as traveling teachers specializing in rhetoric? - Answers Sophists What trait describes an inclination towards advocating for controversial positions? - Answers Argumentatives True/False: McLuhan argued that the content of media is more important than the medium itself. - Answers False "______ is the message," a phrase introduced by Marshall McLuhan, emphasizes the importance of the medium in communication. - Answers Medium/Media What is the main focus of deontology in ethical theory? - Answers Moral duties and universal laws What are the three key persuasive techniques identified by Aristotle? - Answers Ethos, Pathos, Logos Utilitarianism believes an act is morally justified if it increases happiness and reduces suffering for the _____ number of people. - Answers Greatest In the context of the Balance Theory, the P-O-X triangle represents relationships between the perceiver (P), another person (O), and an __________ (X). - Answers Object/Person Behaviorism suggests that attitudes are inferred from observable _________ rather than internal cognitive processes. - Answers Behaviors Which of the following is a strategy used to reduce cognitive inconsistencies? - Answers Denial, Bolstering, Differentiation What is an attitude - Answers A learned global evaluation of an object that influences thought and action What does the term 'accessibility' in Accessibility Theory refer to? - Answers The likelihood of an evaluation being activated automatically The symbolic perspective focuses on the symbols and emotions associated with ________ issues. - Answers Social According to the expectancy-value approach, beliefs reflect what people know and have experienced about an object. - Answers True Cognitive Consistency Theory was proposed by Fritz Heider. - Answers False Which of the following is not a characteristic of attitudes? - Answers Always rationale Attitudes are not influenced by internal cognitive structures like stereotypes or scripts. - Answers False The latitude of non-commitment in Social Judgment Theory is characterized by: - Answers Individual evaluation of attitudes Dopamine is associated with ________ judgments in the context of neuroscience and persuasion. - Answers Fair/Fairness True/False: Neuroscience has identified a correlation between brain's threat processing region and prejudice. - Answers True True/False: Social Judgment Theory suggests that attitudes closer to a person's existing attitude are less likely to be accepted. - Answers False According to Accessibility Theory, frequent mental rehearsal strengthens object-______ associations. - Answers Emotions/Evaluations True/False: Accessibility Theory measures the strength of an attitude by its response time. - Answers True In Social Judgment Theory, the term _______ refers to the phenomenon where people judge