MKT 300 Exam questions with
answers well verified and graded A+
Consumer buying behavior - ANS✅✅The decision processes and purchasing activities of people
who purchase products for personal or household use and not for business purposes
Consumer buying decision process - ANS✅✅A five-stage purchase decision process that includes
The five (potential) steps of the consumer's decision-making process - ANS✅✅Problem
Recognition
Information Search
Evaluation of alternatives
Purchase
Postpurchase evaluation
Problem Recognition - ANS✅✅When a buyer becomes aware of a difference between a desired
state and an actual condition
Information Search - ANS✅✅After recognizing the problem or need, a buyer will decide whether
to pursue satisfying that need
Internal search - ANS✅✅An information search in which buyers search their memories for
information about products that might solve their problem
External search - ANS✅✅An information search in which buyers seek information from sources
other than their memories
Evoked set - ANS✅✅The brands that first come to mind in response to some prompt
, Consideration set - ANS✅✅A group of brands within a product category that a buyer views as
alternatives for possible purchase
Evaluative criteria - ANS✅✅Objective and subjective product characteristics that are important to
a buyer
Framing - ANS✅✅Framing the alternatives means describing the alternatives and their attributes
in a certain manner.
Purchase - ANS✅✅Chooses to purchase the product or brand yielded by the evaluation of
alternatives
Picks the seller from which they will buy the product
Negotiates the terms of the sale Settles other issues, such as price, delivery, warranties,
maintenance agreements, installation, and credit arrangements
Makes the actual purchases or terminates the buying decision process
Postpurchase Evaluation - ANS✅✅After the purchase, the buyer evaluates the product to
ascertain if its actual performance meets expected levels.
The outcome of this stage is some degree of satisfaction or dissatisfaction.
Cognitive dissonance - ANS✅✅A buyer's doubts shortly after a purchase about whether the
decision was the right one ("Buyer's Remorse")
Routinized response behavior - - ANS✅✅A consumer problem-solving process used when buying
frequently purchased, low-cost items that require very little search-and-decision effort
Limited decision making - ANS✅✅A consumer problem-solving process used when purchasing
products occasionally or needing information about an unfamiliar brand in a familiar product
category
Extended decision making - ANS✅✅A consumer problem-solving process employed when
purchasing unfamiliar, expensive, important, or infrequently bought products
answers well verified and graded A+
Consumer buying behavior - ANS✅✅The decision processes and purchasing activities of people
who purchase products for personal or household use and not for business purposes
Consumer buying decision process - ANS✅✅A five-stage purchase decision process that includes
The five (potential) steps of the consumer's decision-making process - ANS✅✅Problem
Recognition
Information Search
Evaluation of alternatives
Purchase
Postpurchase evaluation
Problem Recognition - ANS✅✅When a buyer becomes aware of a difference between a desired
state and an actual condition
Information Search - ANS✅✅After recognizing the problem or need, a buyer will decide whether
to pursue satisfying that need
Internal search - ANS✅✅An information search in which buyers search their memories for
information about products that might solve their problem
External search - ANS✅✅An information search in which buyers seek information from sources
other than their memories
Evoked set - ANS✅✅The brands that first come to mind in response to some prompt
, Consideration set - ANS✅✅A group of brands within a product category that a buyer views as
alternatives for possible purchase
Evaluative criteria - ANS✅✅Objective and subjective product characteristics that are important to
a buyer
Framing - ANS✅✅Framing the alternatives means describing the alternatives and their attributes
in a certain manner.
Purchase - ANS✅✅Chooses to purchase the product or brand yielded by the evaluation of
alternatives
Picks the seller from which they will buy the product
Negotiates the terms of the sale Settles other issues, such as price, delivery, warranties,
maintenance agreements, installation, and credit arrangements
Makes the actual purchases or terminates the buying decision process
Postpurchase Evaluation - ANS✅✅After the purchase, the buyer evaluates the product to
ascertain if its actual performance meets expected levels.
The outcome of this stage is some degree of satisfaction or dissatisfaction.
Cognitive dissonance - ANS✅✅A buyer's doubts shortly after a purchase about whether the
decision was the right one ("Buyer's Remorse")
Routinized response behavior - - ANS✅✅A consumer problem-solving process used when buying
frequently purchased, low-cost items that require very little search-and-decision effort
Limited decision making - ANS✅✅A consumer problem-solving process used when purchasing
products occasionally or needing information about an unfamiliar brand in a familiar product
category
Extended decision making - ANS✅✅A consumer problem-solving process employed when
purchasing unfamiliar, expensive, important, or infrequently bought products
