MKT 300 Exam questions and
answers well graded A+
The internet can be referred to as a __________ medium because users determine which websites
they are going to view - ANS✅✅Pull
Internet sites that allow users to share photos, videos, and podcasts are called ________________ -
ANS✅✅Social Media (Media-sharing sites)
Delta Airlines encourages customers to post reviews on its company website or Facebook page in
the hopes of increasing the company's ________________ - ANS✅✅Credibility
Devices that trigger a retailer's app to display custom messages and promotions are known as
________________ - ANS✅✅Beacon technology
Two trends that have cause consumer-generated information to gain importance are
___________________ and ________________ - ANS✅✅The increase of consumers sharing their
opinions through digital media.
Consumer's mistrust of information from corporations
_________________ allows customers to express their needs and wants directly to a company in
response to its marketing communications - ANS✅✅Customer feedback (interactivity)
Marketers' ability to obtain digital information is referred to as _________________ -
ANS✅✅Accessibility
The ability of a marketer to identify customers before they make a purchase is called
________________ - ANS✅✅Addressability
____________________ that can allow almost real-time measurement and evaluation should be
embedded at the onset of a social media strategy - ANS✅✅Key Performance Indicators (KPIs)
Due to external pressures and concerns for privacy, Yahoo now has an opt-out option for internet-
based advertising. This is an example of __________ - ANS✅✅Control
, Home Depot has an IOS program that allows users to match colors in photographs with the store's
selection of carpets. This is an example of a(n) _________________ - ANS✅✅Application (App)
________________ refers to the strategic process of distributing, promoting, and pricing products,
and discovering the desires of customers using digital media and digital marketing -
ANS✅✅Electronic Marketing
The ______________ consists of a product's fundamental utility or main benefit and usually
addresses a fundamental need of the consumer - ANS✅✅Core Product
A(n) ____________ is a tangible physical entity - ANS✅✅Product/Good
Although Sergei's grandfather still prefers using the land line, he just bough his first cell phone.
Sergei's grandfather is most likely oriented toward the past and is a member of the _____________
group - ANS✅✅Laggards
A(n) ______________ signifies that the owner has exclusive use of a brand and others are prohibited
from using it - ANS✅✅Trademark
The three levels of brand loyalty from strongest to weakest are _______________,
_______________, and _________________ - ANS✅✅Insistence, Preference, and Recognition
The stage of the product life cycle when marketers consider eliminating products that are not
contributing to profitability is the ______________ stage - ANS✅✅Decline
If Glade which markets Glade scented Plug Ins and Glade scented candles and wax melts were to
introduce laundry detergent and dryer sheets with the same scents, this would be called
________________ branding - ANS✅✅Brand-extension
Minerals, chemicals, timber, and agricultural products are considered ______________ -
ANS✅✅Raw Materials
An individual knows that a product exists, but has little information regarding the product and does
not seek additional information. This person is in the ______________ stage of the product adoption
process - ANS✅✅Awareness
answers well graded A+
The internet can be referred to as a __________ medium because users determine which websites
they are going to view - ANS✅✅Pull
Internet sites that allow users to share photos, videos, and podcasts are called ________________ -
ANS✅✅Social Media (Media-sharing sites)
Delta Airlines encourages customers to post reviews on its company website or Facebook page in
the hopes of increasing the company's ________________ - ANS✅✅Credibility
Devices that trigger a retailer's app to display custom messages and promotions are known as
________________ - ANS✅✅Beacon technology
Two trends that have cause consumer-generated information to gain importance are
___________________ and ________________ - ANS✅✅The increase of consumers sharing their
opinions through digital media.
Consumer's mistrust of information from corporations
_________________ allows customers to express their needs and wants directly to a company in
response to its marketing communications - ANS✅✅Customer feedback (interactivity)
Marketers' ability to obtain digital information is referred to as _________________ -
ANS✅✅Accessibility
The ability of a marketer to identify customers before they make a purchase is called
________________ - ANS✅✅Addressability
____________________ that can allow almost real-time measurement and evaluation should be
embedded at the onset of a social media strategy - ANS✅✅Key Performance Indicators (KPIs)
Due to external pressures and concerns for privacy, Yahoo now has an opt-out option for internet-
based advertising. This is an example of __________ - ANS✅✅Control
, Home Depot has an IOS program that allows users to match colors in photographs with the store's
selection of carpets. This is an example of a(n) _________________ - ANS✅✅Application (App)
________________ refers to the strategic process of distributing, promoting, and pricing products,
and discovering the desires of customers using digital media and digital marketing -
ANS✅✅Electronic Marketing
The ______________ consists of a product's fundamental utility or main benefit and usually
addresses a fundamental need of the consumer - ANS✅✅Core Product
A(n) ____________ is a tangible physical entity - ANS✅✅Product/Good
Although Sergei's grandfather still prefers using the land line, he just bough his first cell phone.
Sergei's grandfather is most likely oriented toward the past and is a member of the _____________
group - ANS✅✅Laggards
A(n) ______________ signifies that the owner has exclusive use of a brand and others are prohibited
from using it - ANS✅✅Trademark
The three levels of brand loyalty from strongest to weakest are _______________,
_______________, and _________________ - ANS✅✅Insistence, Preference, and Recognition
The stage of the product life cycle when marketers consider eliminating products that are not
contributing to profitability is the ______________ stage - ANS✅✅Decline
If Glade which markets Glade scented Plug Ins and Glade scented candles and wax melts were to
introduce laundry detergent and dryer sheets with the same scents, this would be called
________________ branding - ANS✅✅Brand-extension
Minerals, chemicals, timber, and agricultural products are considered ______________ -
ANS✅✅Raw Materials
An individual knows that a product exists, but has little information regarding the product and does
not seek additional information. This person is in the ______________ stage of the product adoption
process - ANS✅✅Awareness
