MKT 300 Exam questions and
answers graded A+
Digital marketing - ANS✅✅develop communication and exchanges and with customers; includes
all digital media
Electronic marketing (e-marketing) - ANS✅✅Strategic marketing mix that identifies customer
needs using digital media and digital marketing
1. Connect
2. Engage
3. Gather
4. Convert - ANS✅✅The 4 steps of digital marketing
Benefits of digital marketing - ANS✅✅Forge interactive relationships with consumers
Target markets more precisely
Reach markets that were inaccessible
Share information
Maintain a competitive advantage
Small business benefits of digital marketing - ANS✅✅Reach new markets, access inexpensive
communication channels
Large business benefits of digital marketing - ANS✅✅supplement their brick-and-mortar stores
Consumers - ANS✅✅This group has recently seen an increase in a tendency to publish their
thoughts, opinions, reviews, and product discussions through blogs or other media
Marketer to the consumer - ANS✅✅The shift of marketing power in the digital age has caused
marketing power to go from who to who?
A2A communication - ANS✅✅Information sharing and the co-creation of value, where consumers
have a hand in getting exactly what they want, have increased due to what kind of communication?
, Paid Media, Owned Media, Earned Media - ANS✅✅The social media marketing methods from
least to most impactful
Earned media - ANS✅✅consumer communications and word of mouth comprise this category of
social media marketing; examples are the Waffle House Index and Honda's trademark reliability
Social network - ANS✅✅users interact with other users by posting information and engaging in
conversation; these are also building business models for economic success cause usage is growing
and opportunities are available
Blogs - ANS✅✅these are web-based journals that allow writers to editorialize articles and interact
with other internet users; gives consumers control and have corporate and non-corporate types
Non-corporate blogs - ANS✅✅privately edited/operated and influential blogs
Corporate blogs - ANS✅✅Blogs that:
Answer consumer concerns
Defend their corporate reputations
Build enthusiasm for products
Develop customer relationships
Core benefits for apps - ANS✅✅offer convenience and costs savings to customers while allowing
companies to target consumers based on location and offer additional incentives
Traditional mass media - ANS✅✅less consumer-driven media that is indirectly relayed to the
consumer; tons of control over message, but little listening from consumers
Social mass media - ANS✅✅one-to-one convesations that allow experiences to be shared quickly
and amplifies word of mouth impact; tons of listening, but little control over message; generally has
more meaningful interaction than traditional mass media
1. Exposure - ANS✅✅Quantitative qualities of this include: Page visits, Visitors, Unique Visitors,
Reach Total Follower, CPM (cost per thousand exposures)
answers graded A+
Digital marketing - ANS✅✅develop communication and exchanges and with customers; includes
all digital media
Electronic marketing (e-marketing) - ANS✅✅Strategic marketing mix that identifies customer
needs using digital media and digital marketing
1. Connect
2. Engage
3. Gather
4. Convert - ANS✅✅The 4 steps of digital marketing
Benefits of digital marketing - ANS✅✅Forge interactive relationships with consumers
Target markets more precisely
Reach markets that were inaccessible
Share information
Maintain a competitive advantage
Small business benefits of digital marketing - ANS✅✅Reach new markets, access inexpensive
communication channels
Large business benefits of digital marketing - ANS✅✅supplement their brick-and-mortar stores
Consumers - ANS✅✅This group has recently seen an increase in a tendency to publish their
thoughts, opinions, reviews, and product discussions through blogs or other media
Marketer to the consumer - ANS✅✅The shift of marketing power in the digital age has caused
marketing power to go from who to who?
A2A communication - ANS✅✅Information sharing and the co-creation of value, where consumers
have a hand in getting exactly what they want, have increased due to what kind of communication?
, Paid Media, Owned Media, Earned Media - ANS✅✅The social media marketing methods from
least to most impactful
Earned media - ANS✅✅consumer communications and word of mouth comprise this category of
social media marketing; examples are the Waffle House Index and Honda's trademark reliability
Social network - ANS✅✅users interact with other users by posting information and engaging in
conversation; these are also building business models for economic success cause usage is growing
and opportunities are available
Blogs - ANS✅✅these are web-based journals that allow writers to editorialize articles and interact
with other internet users; gives consumers control and have corporate and non-corporate types
Non-corporate blogs - ANS✅✅privately edited/operated and influential blogs
Corporate blogs - ANS✅✅Blogs that:
Answer consumer concerns
Defend their corporate reputations
Build enthusiasm for products
Develop customer relationships
Core benefits for apps - ANS✅✅offer convenience and costs savings to customers while allowing
companies to target consumers based on location and offer additional incentives
Traditional mass media - ANS✅✅less consumer-driven media that is indirectly relayed to the
consumer; tons of control over message, but little listening from consumers
Social mass media - ANS✅✅one-to-one convesations that allow experiences to be shared quickly
and amplifies word of mouth impact; tons of listening, but little control over message; generally has
more meaningful interaction than traditional mass media
1. Exposure - ANS✅✅Quantitative qualities of this include: Page visits, Visitors, Unique Visitors,
Reach Total Follower, CPM (cost per thousand exposures)
