BSG Simulation (BUS 497A)
Winning the BSG Business Strategy Game:
1. Buy iplant iupgrades iearly iin ithe igame, ibecause ithey ihave ian iaccumulative ieffect. iIn ithe
i"Plant iCapacity" iscreen iyou iare igiven ifour idifferent iplant iupgrade ioptions iper iplant.
iDepending ion iwhat iyour istrategy iis, ione ishould iupgrade itheir iplant iin ieach iregion iwith iat
ileast itwo idifferent ioptions.
2. In ithe i"Branded iProduction" iscreen iyou iwill iwant ito imake iTQM/sigma isix ihave ia ivalue iof
2.50 ibecause iit ihelps iyou iachieve ia ihigher iSQ irating iand iset iBest iPractices iat i5000
ibecause iit iwill isave iyou imoney iper ipair iof ishoes iproduced. iKeep ithese ivalues ithe isame
ifrom ithe istart iof ithe igame iand iuntil ithe iend ibecause ithey ialso ihave ian iaccumulative ieffect.
3. Take iout iloans iearly ion iin ithe igame ibecause iyou ihave ia ibetter icredit iscore istarting iout. iI
irecommend ithe imaximum iamount ifor ithe ifirst ifew iyears. iUse ithe imoney ifrom ithe iloans ito
ibuild imore iplant icapacity iin iexisting iplants ias iwell ias ibuilding ia inew iplant iin ianother
igeographic iregion isuch ias iLatin iAmerica. iOnce iyour icompany istarts imaking imore iand imore
irevenue ievery iyear, iyou ican irepay iyour iloans iearly, ibuy iback istock, iand ipay idividends.
4. After ithe igame iis irun, iI iwould irecommend ibuying iexcess icapacity ithat iall iof ithe iother
iteams isell. iThe inumber iof iexcess icapacity iwill ibe ishown ion ithe i"Corporate iLobby" iscreen,
iand ito ibuy iit iyou ijust igo ito ithe i“Plant iCapacity” iscreen iand iclick ipurchase icapacity. iThe
iexcess icapacity ishould ibe ipurchased ias isoon ias ithe iamounts iare ilisted ibefore isomeone
ielse idoes. iBuying iexcess icapacity ithat iothers iare iselling iwill icost iyou i20% iless ithan iif iyou
ihad ibuilt iplant icapacity ion iyour iown!
5. During ithe ibeginning iof ithe igame, iit iis iimportant ithat iyou iwin ibids iin ithe i"Private iLabel"
iscreen. iYour icompany iis iable ito iproduce iprivate ilabel ishoes iat ia ifraction iof ithe icost. iIn
iaddition, iif iyou iare iable ito isecure ithese imarkets iyou iforce iyour icompetitors iout iof ithe
iprivate ilabel icompetition. iMy iadvice iis ito iproduce iat ithe ilowest iS/Q irating ifor iprivate ilabel
icompetition iand imake iyour ibid iprice ilow iso ithat iit ibeats iout ieveryone ielse i(but iso ithat iyou
imake ia iprofit iof iat ileast i$1.00 iper ipair iof ishoes). iA iwinning istrategy iwould ibe ito iproduce
ienough ipairs ito isupply i50% i- i100% iof ithe iprivate ilabel imarket ifor ithe igeographic iregions iin
iwhich iyou iare ibidding.
Some iKey iConsiderations iFor iTeams:
1. Whether ito icustomize ithe ifirm’s iofferings iin ieach icountry's imarket ito imatch ilocal
ibuyers' itastes ior ioffer istandardized iproducts iworldwide.
2. Whether ito iemploy ithe isame icompetitive istrategy iin iall icountries ior ito imodify ithe
istrategy icountry iby icountry.
,3. Deciding iwhere ito ilocate ifacilities, idistribution icenters, iand iservice ioperations ito
imaximize ilocational iadvantages.
A ibalance imust ibe istruck ibetween ihow imuch ia icompany ican iafford ito ispend ion iCSR ibefore
iit ibecomes ia iburden ion ithe ibusiness ito ithe ipoint iit iaffects ifuture igrowth iand iprevents ithe
icompany ifrom ibeing iequally icommitted ito iCSR iin ithe ifuture.
How iTo iWin iBSG iUsing ithe iBest-Cost iStrategy.
The ibest-cost istrategy imeans ioffering icustomers ia iproduct iwith ithe ihighest iattributes iof
iquality iand istyle iat ia ilower iprice ithus iallowing ithem ito igain ithe ibest ivalue ifor itheir imoney.
Improving ithe iImage iRating
The ibest-cost istrategy ibenefits ithe icompany’s iimage ibecause iincreasing ithe iS/Q irating
iwhile ihaving ia ilower iprice iis idirectly irelated ito iachieving ia ihigh iimage irating. iIf ithere iare ifive
igroups icompeting iin ithe imarket iaim ifor iat ileast i20% imarket ishare iin ieach isegment
ibecause ibeing ievenly irepresented iacross ithe igeographical iregions ibodes iwell ifor ithe
icompany’s ioverall iimage. iIf ithere iare iother igroups ipursuing ithe ibest-cost istrategy itry ito ibe
ithe ifirst ito iget ito i10 istars. iCSR iinitiatives iwill iboost ithe iimage irating ibut ibe icautious iabout
ihow imuch iyou ispend iin ithis iarea.
Improving iEPS, iROE, iand iStock iPrice.
Substantial igrowth iin irevenues iand inet iprofits iwill ifuel itremendous igrowth iin iEPS iand iStock
iPrice. iTherefore, igrowth-minded icompanies ishould iconsider iexpanding iespecially iif iplants
iare ioperating iat iover i80% icapacity. iThe istock irepurchase iis ialso ian ialmost iinstant iway iof
iincreasing ithe istock iprice iand iEPS igiven ithe icompany icontinues ito isee ireasonable igrowth.
Remarkable igrowth iminimizes ithe ineed ito ipay iout idividends, ibut iwhen igrowth ibegins ito
itaper ioff, iconsistent idividend ipayments, ias iwell ias isteadily iincreasing idividends iby i$0.05
iyear iover iyear, iwill ihelp istabilize ithe icompany’s istock iprice. iOn ithe iother ihand, ian
iincrease iin ithe istock ioffering iwill iallow ithe icompany ito ifinance iexpansion iat ia ilikely
icheaper icost ithan itaking ia iloan ibut iwill idilute ithe iEPS.
Tips ifor iLowering iCost iand iWinning ithe iGame
Toggle ithe iadvertising ispending ito isee ithe ilowest icost iat iwhich ithe icompany ican iachieve
ithe idesired imarket ishare. iTurn idelivery itime ito ifour iweeks ibecause iit ihas ino inoticeable
ieffect ion isales ibut isignificantly iaffects iEPS iand iNet iProfit. iMarginally ireduce ispending ion
iretail isupport ieach iyear ibecause iit ihas ia ibenign ieffect ion isales.
Then, itoggle ibetween ieach iset iof ioptions ion ithe ibranded iproduction iscreen ito isee iwhich
icombination iof imaterials, istyling, iand iTQM iwill ibe ithe imost icost-effective ifor iproduction. iDo
ithis ifor ieach isimulated iyear ibecause ithe icost iof imaterials ivaries.
,Invest iearly iin iplant iupgrades, iespecially ithe iS/Q irating iimprovement. iAn iearly iinvestment iin
ithese iareas iwill iallow ithe icompany ito ienjoy ia ireturn ion iinvestment ifor iseveral iyears.
The iamount iof iloans ithe icompany icarries ihas ithe igreatest ieffect ion ithe icompany’s iCredit
iRating. iHowever, ionce ian iA+ iCredit iRating iis iachieved iit idoesn’t iget iany ibetter ithan ithat,
itherefore, iinstead iof ipaying idown iloans iconsider istock irepurchase ior isome iother iinvestment.
The iBlue iOcean iType iof iOffensive iStrategy.
This iinvolves iabandoning iefforts ito ibeat iout icompetitors iin ithe iexisting imarkets iand, iinstead,
iinventing ia inew iindustry ior idistinctive imarket isegment ithat irenders iexisting icompetitors
ilargely iirrelevant iand iallows ia icompany ito icreate iand icapture ialtogether inew idemand.
iFocus ion imaking iyour iproduct idistinctive iin iterms iof iquality ior istyle iand ipay iless iattention
ito
out-promoting iyour icompetitors.
Pitfalls ito iAvoid
Do inot ineglect ithe iinformation iin ithe imarket isnapshot ibut ipay imore iattention ito ithe
ifootwear iindustry ireport irather ithan ithe iportion ithat iprovides iyou iwith istrength iand iweakness
ianalysis; ifor iexample, iadvertising imay ibe iidentified ias ia iweakness, ihowever, ispending iless
ion iadvertising iwhile iyielding ibetter iresults ithan iyour icompetitors iis iactually ian iadvantage.
Investing iin iupgrades ilater iin ithe isimulation idoes inot iallow ienough itime ito ibreak ieven ion ithe
iinvestment. iAvoid ispending itoo imuch ion iCSR. iBe ileery iof ihow imuch iis ispent ion icelebrities
ibecause ithere iare ino imetrics ito icalculate ithe iusefulness iof icelebrity iendorsements.
Note iwell ithat ilowering ithe iinternet iprice ican icause ithe icannibalization iof ithe iwholesale
isegment ibecause ithe igap ibetween iinternet iprice iand iwholesale iprice iis irelated ito ithe
inumber iof iretail ioutlets ithat iwill icarry iyour ifootwear. iThe igreatest ipitfall ito iavoid iis iswitching
istrategy ibecause iof ipoor iexecution.
Learning iwhich irivals ihave iwinning istrategies iand iwhich iones ihave iweak iones iis ithe
imanagerial ipayoff ifor ispending ithe itime iand ieffort ito igather iand idigest icompetitive
iintelligence iabout irivals' istrategies iand isituations iand igain isome iinkling iof iwhat imoves ithey
iwill ibe imaking.
Question: iHow ican iI iincrease imarket ishares ion iinternet iand iwholesales imarketing?
Answer: iThe isimple ianswer iis ito iincrease iadvertising ispending ibut ia icomprehensive
iapproach iis ineeded ito iget ithe ibest iresults. iResearch iyour imarket, ilook iat imarket iintelligence
ireports ito isee iwhat icompetitors iare ioffering iin iterms iof istyle iand iquality, ihow imuch iare ithey
ispending ion iads ias iwell ias ihow iare ithey idistributing itheir iproducts. iI ihave inoticed ithat
iadvertising ispend iand iquality idirectly iaffect iinternet imarket ishare iwhereas, ithe icheapest
igoods iwill icorner ithe iwholesale imarket iso iyou iwill ihave ito imanage iyour
iproduction/distribution iaccordingly.
, Pay iattention ito ithe ineeds iof iyour icustomers ias iwell ias ithe icapacity idemanded iby ithe
imarket. iRegarding ithe iinternet imarket, ioffering ia isuperior iproduct iat ithe ilower iprice ithan ia
icompetitor icharges ifor ian iinferior iproduct iensures ithat iyour iproducts iwill ibe ibought ibefore
ithe isecond itier iproduct, ihowever, iselling iat ia ilower iprice iis inot ialways ithe ibest iidea ifor
iexample, iif iNorth iAmerica ineeds i60,000 ipairs iof ishoes ibut ithe itotal idistribution iof iyour
icompany, ias iwell ias iyour icompetitors, iis ionly i55,000 ithen ieach iand ievery ipair iwill ilikely isell
iregardless iof ithe iprice.
Owlcation ihome
Tips ion iHow ito iWin ithe iBusiness iStrategy iGame i(BSG)
iANGELOUPDATED:SEP i12, i2023 i12:05 iAM iEDT
The iBSG ihelps istudents iexperience ifulfilling ithe iexpectations iof inot ionly itheir ibosses ibut ialso
ithe iconsumers iof itheir igoods ior iservices.
The iBSG ihelps istudents iexperience ifulfilling ithe iexpectations iof inot ionly itheir ibosses ibut ialso
ithe iconsumers iof itheir igoods ior iservices.
Startup iStock iPhotos ivia iPexels
iTeamwork iis iEssential
The iBusiness iStrategy iGame i(BSG) isimulation icreates ithe ienvironment ifor iteams ito iimmerse
themselves iin ithe icollaborative inature iof igetting ibusiness idone. iTo ibecome isuccessful iat ithe
isimulation ithe ifirst iorder iof ibusiness iis ito iintegrate iwith iteam imembers iand ilearn iof ithe
idifferent iways ithat imembers icomplement ieach iother.
Read iMore
Teams ibecome ibetter iassets ithan iindividuals iwhen imembers iare iable ito ifit iinto ithe igrooves
iof ieach iother ilike ithe igears ion ia iwell-oiled imachine. iThis iwill icreate isynergy. iThe igame
irequires ia ilevel iof iprecision iwhich ican ionly ibe iachieved iif ithe iteam iis ipushing ithe isame
istrategy; itherefore, iit iis ivery iimportant ito iselect ia istrategy ithat iis icompatible iwith ithe ivarious
ipoints iof iview iof imembers.
Diverse iopinions ishould ibe iencouraged iespecially iif ithey iare igrounded iin iresearch. iFollow
ithe iinstinct ithat isays ithere iis ia ibetter ioption, ialways iinvestigate ithis ithought, iand inever ibe
iafraid ito ichallenge ithe isoundness iof ia idecision.
For iexample, iwhen iI iwas idoing ithe isimulation, ione iteam imember ioffered ithe iopinion ithat
igiving iemployees ian iincrease iin ibase iwages iwould ilower ithe itotal icost iof icompensation ias
iwell ias ithe itotal icost iof iproduction. iThis inotion iwas imet iwith iresistance ibut iafter itoggling ithe
ipercentage iincrease iback iand iforth iit ibecame iapparent ithat iour iteam imember iwho ididn’t
iallow iherself ito ibe idrowned iout iwas iwell-informed.
Winning the BSG Business Strategy Game:
1. Buy iplant iupgrades iearly iin ithe igame, ibecause ithey ihave ian iaccumulative ieffect. iIn ithe
i"Plant iCapacity" iscreen iyou iare igiven ifour idifferent iplant iupgrade ioptions iper iplant.
iDepending ion iwhat iyour istrategy iis, ione ishould iupgrade itheir iplant iin ieach iregion iwith iat
ileast itwo idifferent ioptions.
2. In ithe i"Branded iProduction" iscreen iyou iwill iwant ito imake iTQM/sigma isix ihave ia ivalue iof
2.50 ibecause iit ihelps iyou iachieve ia ihigher iSQ irating iand iset iBest iPractices iat i5000
ibecause iit iwill isave iyou imoney iper ipair iof ishoes iproduced. iKeep ithese ivalues ithe isame
ifrom ithe istart iof ithe igame iand iuntil ithe iend ibecause ithey ialso ihave ian iaccumulative ieffect.
3. Take iout iloans iearly ion iin ithe igame ibecause iyou ihave ia ibetter icredit iscore istarting iout. iI
irecommend ithe imaximum iamount ifor ithe ifirst ifew iyears. iUse ithe imoney ifrom ithe iloans ito
ibuild imore iplant icapacity iin iexisting iplants ias iwell ias ibuilding ia inew iplant iin ianother
igeographic iregion isuch ias iLatin iAmerica. iOnce iyour icompany istarts imaking imore iand imore
irevenue ievery iyear, iyou ican irepay iyour iloans iearly, ibuy iback istock, iand ipay idividends.
4. After ithe igame iis irun, iI iwould irecommend ibuying iexcess icapacity ithat iall iof ithe iother
iteams isell. iThe inumber iof iexcess icapacity iwill ibe ishown ion ithe i"Corporate iLobby" iscreen,
iand ito ibuy iit iyou ijust igo ito ithe i“Plant iCapacity” iscreen iand iclick ipurchase icapacity. iThe
iexcess icapacity ishould ibe ipurchased ias isoon ias ithe iamounts iare ilisted ibefore isomeone
ielse idoes. iBuying iexcess icapacity ithat iothers iare iselling iwill icost iyou i20% iless ithan iif iyou
ihad ibuilt iplant icapacity ion iyour iown!
5. During ithe ibeginning iof ithe igame, iit iis iimportant ithat iyou iwin ibids iin ithe i"Private iLabel"
iscreen. iYour icompany iis iable ito iproduce iprivate ilabel ishoes iat ia ifraction iof ithe icost. iIn
iaddition, iif iyou iare iable ito isecure ithese imarkets iyou iforce iyour icompetitors iout iof ithe
iprivate ilabel icompetition. iMy iadvice iis ito iproduce iat ithe ilowest iS/Q irating ifor iprivate ilabel
icompetition iand imake iyour ibid iprice ilow iso ithat iit ibeats iout ieveryone ielse i(but iso ithat iyou
imake ia iprofit iof iat ileast i$1.00 iper ipair iof ishoes). iA iwinning istrategy iwould ibe ito iproduce
ienough ipairs ito isupply i50% i- i100% iof ithe iprivate ilabel imarket ifor ithe igeographic iregions iin
iwhich iyou iare ibidding.
Some iKey iConsiderations iFor iTeams:
1. Whether ito icustomize ithe ifirm’s iofferings iin ieach icountry's imarket ito imatch ilocal
ibuyers' itastes ior ioffer istandardized iproducts iworldwide.
2. Whether ito iemploy ithe isame icompetitive istrategy iin iall icountries ior ito imodify ithe
istrategy icountry iby icountry.
,3. Deciding iwhere ito ilocate ifacilities, idistribution icenters, iand iservice ioperations ito
imaximize ilocational iadvantages.
A ibalance imust ibe istruck ibetween ihow imuch ia icompany ican iafford ito ispend ion iCSR ibefore
iit ibecomes ia iburden ion ithe ibusiness ito ithe ipoint iit iaffects ifuture igrowth iand iprevents ithe
icompany ifrom ibeing iequally icommitted ito iCSR iin ithe ifuture.
How iTo iWin iBSG iUsing ithe iBest-Cost iStrategy.
The ibest-cost istrategy imeans ioffering icustomers ia iproduct iwith ithe ihighest iattributes iof
iquality iand istyle iat ia ilower iprice ithus iallowing ithem ito igain ithe ibest ivalue ifor itheir imoney.
Improving ithe iImage iRating
The ibest-cost istrategy ibenefits ithe icompany’s iimage ibecause iincreasing ithe iS/Q irating
iwhile ihaving ia ilower iprice iis idirectly irelated ito iachieving ia ihigh iimage irating. iIf ithere iare ifive
igroups icompeting iin ithe imarket iaim ifor iat ileast i20% imarket ishare iin ieach isegment
ibecause ibeing ievenly irepresented iacross ithe igeographical iregions ibodes iwell ifor ithe
icompany’s ioverall iimage. iIf ithere iare iother igroups ipursuing ithe ibest-cost istrategy itry ito ibe
ithe ifirst ito iget ito i10 istars. iCSR iinitiatives iwill iboost ithe iimage irating ibut ibe icautious iabout
ihow imuch iyou ispend iin ithis iarea.
Improving iEPS, iROE, iand iStock iPrice.
Substantial igrowth iin irevenues iand inet iprofits iwill ifuel itremendous igrowth iin iEPS iand iStock
iPrice. iTherefore, igrowth-minded icompanies ishould iconsider iexpanding iespecially iif iplants
iare ioperating iat iover i80% icapacity. iThe istock irepurchase iis ialso ian ialmost iinstant iway iof
iincreasing ithe istock iprice iand iEPS igiven ithe icompany icontinues ito isee ireasonable igrowth.
Remarkable igrowth iminimizes ithe ineed ito ipay iout idividends, ibut iwhen igrowth ibegins ito
itaper ioff, iconsistent idividend ipayments, ias iwell ias isteadily iincreasing idividends iby i$0.05
iyear iover iyear, iwill ihelp istabilize ithe icompany’s istock iprice. iOn ithe iother ihand, ian
iincrease iin ithe istock ioffering iwill iallow ithe icompany ito ifinance iexpansion iat ia ilikely
icheaper icost ithan itaking ia iloan ibut iwill idilute ithe iEPS.
Tips ifor iLowering iCost iand iWinning ithe iGame
Toggle ithe iadvertising ispending ito isee ithe ilowest icost iat iwhich ithe icompany ican iachieve
ithe idesired imarket ishare. iTurn idelivery itime ito ifour iweeks ibecause iit ihas ino inoticeable
ieffect ion isales ibut isignificantly iaffects iEPS iand iNet iProfit. iMarginally ireduce ispending ion
iretail isupport ieach iyear ibecause iit ihas ia ibenign ieffect ion isales.
Then, itoggle ibetween ieach iset iof ioptions ion ithe ibranded iproduction iscreen ito isee iwhich
icombination iof imaterials, istyling, iand iTQM iwill ibe ithe imost icost-effective ifor iproduction. iDo
ithis ifor ieach isimulated iyear ibecause ithe icost iof imaterials ivaries.
,Invest iearly iin iplant iupgrades, iespecially ithe iS/Q irating iimprovement. iAn iearly iinvestment iin
ithese iareas iwill iallow ithe icompany ito ienjoy ia ireturn ion iinvestment ifor iseveral iyears.
The iamount iof iloans ithe icompany icarries ihas ithe igreatest ieffect ion ithe icompany’s iCredit
iRating. iHowever, ionce ian iA+ iCredit iRating iis iachieved iit idoesn’t iget iany ibetter ithan ithat,
itherefore, iinstead iof ipaying idown iloans iconsider istock irepurchase ior isome iother iinvestment.
The iBlue iOcean iType iof iOffensive iStrategy.
This iinvolves iabandoning iefforts ito ibeat iout icompetitors iin ithe iexisting imarkets iand, iinstead,
iinventing ia inew iindustry ior idistinctive imarket isegment ithat irenders iexisting icompetitors
ilargely iirrelevant iand iallows ia icompany ito icreate iand icapture ialtogether inew idemand.
iFocus ion imaking iyour iproduct idistinctive iin iterms iof iquality ior istyle iand ipay iless iattention
ito
out-promoting iyour icompetitors.
Pitfalls ito iAvoid
Do inot ineglect ithe iinformation iin ithe imarket isnapshot ibut ipay imore iattention ito ithe
ifootwear iindustry ireport irather ithan ithe iportion ithat iprovides iyou iwith istrength iand iweakness
ianalysis; ifor iexample, iadvertising imay ibe iidentified ias ia iweakness, ihowever, ispending iless
ion iadvertising iwhile iyielding ibetter iresults ithan iyour icompetitors iis iactually ian iadvantage.
Investing iin iupgrades ilater iin ithe isimulation idoes inot iallow ienough itime ito ibreak ieven ion ithe
iinvestment. iAvoid ispending itoo imuch ion iCSR. iBe ileery iof ihow imuch iis ispent ion icelebrities
ibecause ithere iare ino imetrics ito icalculate ithe iusefulness iof icelebrity iendorsements.
Note iwell ithat ilowering ithe iinternet iprice ican icause ithe icannibalization iof ithe iwholesale
isegment ibecause ithe igap ibetween iinternet iprice iand iwholesale iprice iis irelated ito ithe
inumber iof iretail ioutlets ithat iwill icarry iyour ifootwear. iThe igreatest ipitfall ito iavoid iis iswitching
istrategy ibecause iof ipoor iexecution.
Learning iwhich irivals ihave iwinning istrategies iand iwhich iones ihave iweak iones iis ithe
imanagerial ipayoff ifor ispending ithe itime iand ieffort ito igather iand idigest icompetitive
iintelligence iabout irivals' istrategies iand isituations iand igain isome iinkling iof iwhat imoves ithey
iwill ibe imaking.
Question: iHow ican iI iincrease imarket ishares ion iinternet iand iwholesales imarketing?
Answer: iThe isimple ianswer iis ito iincrease iadvertising ispending ibut ia icomprehensive
iapproach iis ineeded ito iget ithe ibest iresults. iResearch iyour imarket, ilook iat imarket iintelligence
ireports ito isee iwhat icompetitors iare ioffering iin iterms iof istyle iand iquality, ihow imuch iare ithey
ispending ion iads ias iwell ias ihow iare ithey idistributing itheir iproducts. iI ihave inoticed ithat
iadvertising ispend iand iquality idirectly iaffect iinternet imarket ishare iwhereas, ithe icheapest
igoods iwill icorner ithe iwholesale imarket iso iyou iwill ihave ito imanage iyour
iproduction/distribution iaccordingly.
, Pay iattention ito ithe ineeds iof iyour icustomers ias iwell ias ithe icapacity idemanded iby ithe
imarket. iRegarding ithe iinternet imarket, ioffering ia isuperior iproduct iat ithe ilower iprice ithan ia
icompetitor icharges ifor ian iinferior iproduct iensures ithat iyour iproducts iwill ibe ibought ibefore
ithe isecond itier iproduct, ihowever, iselling iat ia ilower iprice iis inot ialways ithe ibest iidea ifor
iexample, iif iNorth iAmerica ineeds i60,000 ipairs iof ishoes ibut ithe itotal idistribution iof iyour
icompany, ias iwell ias iyour icompetitors, iis ionly i55,000 ithen ieach iand ievery ipair iwill ilikely isell
iregardless iof ithe iprice.
Owlcation ihome
Tips ion iHow ito iWin ithe iBusiness iStrategy iGame i(BSG)
iANGELOUPDATED:SEP i12, i2023 i12:05 iAM iEDT
The iBSG ihelps istudents iexperience ifulfilling ithe iexpectations iof inot ionly itheir ibosses ibut ialso
ithe iconsumers iof itheir igoods ior iservices.
The iBSG ihelps istudents iexperience ifulfilling ithe iexpectations iof inot ionly itheir ibosses ibut ialso
ithe iconsumers iof itheir igoods ior iservices.
Startup iStock iPhotos ivia iPexels
iTeamwork iis iEssential
The iBusiness iStrategy iGame i(BSG) isimulation icreates ithe ienvironment ifor iteams ito iimmerse
themselves iin ithe icollaborative inature iof igetting ibusiness idone. iTo ibecome isuccessful iat ithe
isimulation ithe ifirst iorder iof ibusiness iis ito iintegrate iwith iteam imembers iand ilearn iof ithe
idifferent iways ithat imembers icomplement ieach iother.
Read iMore
Teams ibecome ibetter iassets ithan iindividuals iwhen imembers iare iable ito ifit iinto ithe igrooves
iof ieach iother ilike ithe igears ion ia iwell-oiled imachine. iThis iwill icreate isynergy. iThe igame
irequires ia ilevel iof iprecision iwhich ican ionly ibe iachieved iif ithe iteam iis ipushing ithe isame
istrategy; itherefore, iit iis ivery iimportant ito iselect ia istrategy ithat iis icompatible iwith ithe ivarious
ipoints iof iview iof imembers.
Diverse iopinions ishould ibe iencouraged iespecially iif ithey iare igrounded iin iresearch. iFollow
ithe iinstinct ithat isays ithere iis ia ibetter ioption, ialways iinvestigate ithis ithought, iand inever ibe
iafraid ito ichallenge ithe isoundness iof ia idecision.
For iexample, iwhen iI iwas idoing ithe isimulation, ione iteam imember ioffered ithe iopinion ithat
igiving iemployees ian iincrease iin ibase iwages iwould ilower ithe itotal icost iof icompensation ias
iwell ias ithe itotal icost iof iproduction. iThis inotion iwas imet iwith iresistance ibut iafter itoggling ithe
ipercentage iincrease iback iand iforth iit ibecame iapparent ithat iour iteam imember iwho ididn’t
iallow iherself ito ibe idrowned iout iwas iwell-informed.
