RESEARCH METHODS (YEAR 2) - KEY
TERMS EXAM QUESTIONS &
CORRECT SOLUTIONS
Coding - correct answer ✔✔The process of placing quantitative or qualitative data in categories
Content analysis - correct answer ✔✔A kind of observational study in which behaviour is usually
observed indirectly in visual, written or verbal material. May involve either qualitative or
quantitative analysis, or both
Thematic analysis - correct answer ✔✔A technique used when analysing qualitative data.
Themes or categories are identified and then data is organised according to these themes
Case study - correct answer ✔✔A research method that involves a detailed study of a single
individual, institution it event. Case studies provide a rich record of human experience but are
hard to generalise from
Reliability - correct answer ✔✔Is consistency - the consistency of measurements? We would
expect any measurement to produce the same data if taken in successive occasions
Inter observer reliability - correct answer ✔✔The extent to which there is agreement between
two or more observers involved in observations of a behaviour
Test - retest reliability - correct answer ✔✔The same test or interview is given to the same
participants on two occasions to see if the same results are obtained