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Solution Manual for Introduction to Business Analytics,
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1st Edition
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By Vernon Richardson and Marcia Watson
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Verified Chapter's 1 - 12 | Complete
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, Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
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TABLE OF CONTENTS v v v
Chapter 1: Specify the Question: Using Business Analytics to Address Business Questions
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Chapter 2: Obtain the Data: An Introduction to Business Data Sources
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Chapter 3: Analyze the Data: Basic Statistics and Tools Required in Business Analytics
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Chapter 4: Analyze the Data: Exploratory Business Analytics (Descriptive Analytics and Diagnostic Analytics)
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Chapter 5: Analyze the Data: Confirmatory Business Analytics (Predictive Analytics and Prescriptive Analytics)
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Chapter 6: Report the Results: Using Data Visualization
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Chapter 7: Marketing Analytics
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Chapter 8: Accounting Analytics
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Chapter 9: Financial Analytics
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Chapter 10: Operations Analytics
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Chapter 11: Advanced Business Analytics
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Chapter 12: Using the SOAR Analytics Model to Put It All Together: Three Capstone Projects
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, Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
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Chapter 1 End-of-Chapter Assignment Solutions v v v v
Multiple Choice Questions v v
1. (LO 1.1) A coordinated, standardized set of activities conducted by both people and equipment to accomplish
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aspecific business task is called
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a. business processes v
b. business analysis v
c. business procedure v
d. business value v
2. (LO 1.2) According to the information value chain, data combined with context is
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a. Information.
b. Knowledge.
c. Insight.
d. Value.
3. (LO 1.5) Which phase of the SOAR analytics model addresses the proper way to communicate results to
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v thedecision maker?
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a. Specify the question v v
b. Obtain the data v v
c. Analyze the data v v
d. Report the results v v
4. (LO 1.5) Which phase of the SOAR analytics model involves finding the most appropriate data needed to addressthe
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business question?
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a. Specify the question v v
b. Obtain the data v v
c. Analyze the data v v
d. Report the results v v
5. (LO 1.5) Which questions seek information about Tesla’s sales in the next quarter?
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a. What happened? What is happening? v v v v
b. Why did it happen? What are the causes of past results?
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c. Will it happen in the future? What is the probability something will happen? Can we forecast whatwill
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happen? v
d. What should we do, based on what we expect will happen? How do we optimize our performance basedon
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potential constraints?
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6. (LO 1.5) Which questions seek information on the routing of products from Queretaro, Mexico to
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Chicago,United States in the last quarter?
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a. What happened? What is happening? v v v v
b. Why did it happen? What are the causes of past results?
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c. Will it happen in the future? What is the probability something will happen? Can we forecast what
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willhappen? v v
d. What should we do, based on what we expect will happen? How do we optimize our performance basedon
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potential constraints?
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, Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
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7. (LO 1.5) Which questions ask why net income is increasing when revenues are decreasing, counter
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toexpectations?
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a. What happened? What is happening? v v v v
b. Why did it happen? What are the causes of past results?v v v v v v v v v v
c. Will it happen in the future? What is the probability something will happen? Can we forecast what
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willhappen? v v
d. What should we do, based on what we expect will happen? How do we optimize our performance basedon
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potential constraints?
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8. (LO 1.5) Which questions help managers understand how to organize future shipments based on
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expecteddemand?
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a. What happened? What is happening? v v v v
b. Why did it happen? What are the causes of past results?
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c. Will it happen in the future? What is the probability something will happen? Can we forecast what
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willhappen? v v
d. What should we do, based on what we expect will happen? How do we optimize our
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performancebased on potential constraints?
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9. (LO 1.5) Which term refers to the combined accuracy, validity, and consistency of data stored and used
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overtime?
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a. Data integrity v
b. Data overload v
c. Data value v
d. Information value v
10. (LO 1.3) A specialist who knows how to work with, manipulate, and statistically test data is a
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a. decision maker. v
b. data scientist. v
c. data analyst. v
d. decision scientist. v
11. (LO 1.4) Which type of analysts predicts the amount of money that a company will receive from its customers tohelp
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management evaluate future investments based on expected investment performance, such as investments in
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equipment or employee training?
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a. Marketing analyst v
b. Operations analyst v
c. Financial analyst v
d. Accounting analyst v
12. (LO 1.4) Which type of analyst addresses questions regarding tax and auditing?
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a. Marketing analyst v
b. Operations analyst v
c. Financial analyst v
d. Accounting analyst v
13. (LO 1.5) Suppose a company has timely product reviews that are available when needed, but the reviews
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arebiased. These product reviews are which type of data?
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a. Reliable
b. Relevant
c. Curated
d. Consistent
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