Milestone 3: External Analysis
,Contents
1 Preface................................................................................................................................................3
2.Introduction........................................................................................................................................1
3 SWOT (OT) analysis.............................................................................................................................2
4 External Stakeholders.........................................................................................................................3
4.1 Competitors.................................................................................................................................3
4.2 Customers....................................................................................................................................3
4.3 Government.................................................................................................................................3
4.4 Suppliers......................................................................................................................................3
5 Value disciple strategy........................................................................................................................4
5.1 Defining your customers, narrowing view of focus......................................................................4
5.2 Value-driven operation model.....................................................................................................4
5.3 Product leadership.......................................................................................................................5
5.4 Customer intimacy.......................................................................................................................5
6. E-Supply Chain...................................................................................................................................6
7 External analyses................................................................................................................................8
7.1 The pricing strategy.....................................................................................................................8
7.2 The extent of products or services diversity................................................................................8
7.3 Extend of branding.......................................................................................................................8
7.4 Distribution channels used..........................................................................................................9
8 Conclusion........................................................................................................................................10
10 Bibliography....................................................................................................................................11
11 Appendix (Quickscan).....................................................................................................................12
, 1 Preface
The basis for this research comes forth out of the Business Case Studies of the International Business
Studies at Saxion and our personal interest in CO2 output in the agricultural sector. As the world
moves toward becoming more aware of the environment and the impact of its ecological footprint,
there will be a greater need for sustainable and durable products in the agricultural sector, as well as
a reduction of the CO2 footprint in this sector. It has been revised to take into account the
apprehension of confidential matters.
We, group 2, could not have achieved the current level of success and precise information without
any support. Thanks are due to our educators, Marleen van Nuil and Marcel Slootweg, for offering a
helping hand, their advice during consultations and the input of their positive working atmosphere
during the lectures. Secondly, we would like to thank the company Veal Fine for providing us with
(confidential) information that enables us to make this advisory report. Lastly, we would like to
thank the team members (of group 2) for completing this (advisory) report.
Group 2
October 2021
,Contents
1 Preface................................................................................................................................................3
2.Introduction........................................................................................................................................1
3 SWOT (OT) analysis.............................................................................................................................2
4 External Stakeholders.........................................................................................................................3
4.1 Competitors.................................................................................................................................3
4.2 Customers....................................................................................................................................3
4.3 Government.................................................................................................................................3
4.4 Suppliers......................................................................................................................................3
5 Value disciple strategy........................................................................................................................4
5.1 Defining your customers, narrowing view of focus......................................................................4
5.2 Value-driven operation model.....................................................................................................4
5.3 Product leadership.......................................................................................................................5
5.4 Customer intimacy.......................................................................................................................5
6. E-Supply Chain...................................................................................................................................6
7 External analyses................................................................................................................................8
7.1 The pricing strategy.....................................................................................................................8
7.2 The extent of products or services diversity................................................................................8
7.3 Extend of branding.......................................................................................................................8
7.4 Distribution channels used..........................................................................................................9
8 Conclusion........................................................................................................................................10
10 Bibliography....................................................................................................................................11
11 Appendix (Quickscan).....................................................................................................................12
, 1 Preface
The basis for this research comes forth out of the Business Case Studies of the International Business
Studies at Saxion and our personal interest in CO2 output in the agricultural sector. As the world
moves toward becoming more aware of the environment and the impact of its ecological footprint,
there will be a greater need for sustainable and durable products in the agricultural sector, as well as
a reduction of the CO2 footprint in this sector. It has been revised to take into account the
apprehension of confidential matters.
We, group 2, could not have achieved the current level of success and precise information without
any support. Thanks are due to our educators, Marleen van Nuil and Marcel Slootweg, for offering a
helping hand, their advice during consultations and the input of their positive working atmosphere
during the lectures. Secondly, we would like to thank the company Veal Fine for providing us with
(confidential) information that enables us to make this advisory report. Lastly, we would like to
thank the team members (of group 2) for completing this (advisory) report.
Group 2
October 2021
