LSUS MBA 706 EXAM 1 COMPREHENSIVE EXAM
QUESTIONS WITH DETAILED VERIFIED AND 100%
ACCURATE ANSWERS BRAND NEW EXAM ALREADY
GRADED A+ PASS
Marketing Ans✓✓✓The activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.
Marketing Strategy Ans✓✓✓A long-term plan that consists of activities
of selecting target markets and designing marketing mixes to satisfy the
wants and needs of the selected markets.
Factors to consider when developing a marketing strategy Ans✓✓✓-
Market drivers
-Resources and skills available to companies
-Strategic windows
-Competition
-Stage of market lifecycle
Market drivers Ans✓✓✓-External to the company
-PEST Analysis helpful to understand
-What do they look like now and how are they expected to change in
future?
,PEST Ans✓✓✓Political - laws, political stability, election times,
corruption level
Economic - economic stability, growth rate, inflation and interest rates
Socio-cultural - cultural factors, age groups, traditions, religion
Technological: Infrastructure, current and future technologies
Resource-Based Theory of Competitive Advantage Ans✓✓✓-External
environment is constantly changing
-internal factors, like resources and capabilities offer a more stable basis
to define strategy
-Resources and capabilities lead to competitive advantage, on which
strategy should be determined
Strategic Window Ans✓✓✓-Fit between external env and internal env
-Market is dynamic and constantly changing
4 Groups of change Ans✓✓✓- Development of new primary demand
- New competing technologies
- Market redefinition
- Channel changes
Industry Lifecycle Ans✓✓✓A company's strategy is affected by this:
-Introduction
-Growth
, -Maturity
-Decline
Can be used to assess market competitiveness Ans✓✓✓Porter's Five
Forces
Rivalry among existing competitors Ans✓✓✓How many competitors
are in market? How strong are they? What are their capabilities and
skills?
Threat of New Entrants Ans✓✓✓How difficult/easy it is for new
competitors to enter the market? Are barriers to entry (technologies,
patents, financial requirements) high or low?
Bargaining power of buyers Ans✓✓✓Number and power of buyers in
market; Can buyers drive prices down? Can buyers easily switch to
competitors' products?
Threat of substitute products or services Ans✓✓✓Can products or
services easily be substituted by competitors' products or services? Can
your products or services be outsourced?
Bargaining power of suppliers Ans✓✓✓Number and power of suppliers
in market. How difficult/easy it is for suppliers to drive prices up? How
difficult/easy it is to switch between suppliers?
QUESTIONS WITH DETAILED VERIFIED AND 100%
ACCURATE ANSWERS BRAND NEW EXAM ALREADY
GRADED A+ PASS
Marketing Ans✓✓✓The activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.
Marketing Strategy Ans✓✓✓A long-term plan that consists of activities
of selecting target markets and designing marketing mixes to satisfy the
wants and needs of the selected markets.
Factors to consider when developing a marketing strategy Ans✓✓✓-
Market drivers
-Resources and skills available to companies
-Strategic windows
-Competition
-Stage of market lifecycle
Market drivers Ans✓✓✓-External to the company
-PEST Analysis helpful to understand
-What do they look like now and how are they expected to change in
future?
,PEST Ans✓✓✓Political - laws, political stability, election times,
corruption level
Economic - economic stability, growth rate, inflation and interest rates
Socio-cultural - cultural factors, age groups, traditions, religion
Technological: Infrastructure, current and future technologies
Resource-Based Theory of Competitive Advantage Ans✓✓✓-External
environment is constantly changing
-internal factors, like resources and capabilities offer a more stable basis
to define strategy
-Resources and capabilities lead to competitive advantage, on which
strategy should be determined
Strategic Window Ans✓✓✓-Fit between external env and internal env
-Market is dynamic and constantly changing
4 Groups of change Ans✓✓✓- Development of new primary demand
- New competing technologies
- Market redefinition
- Channel changes
Industry Lifecycle Ans✓✓✓A company's strategy is affected by this:
-Introduction
-Growth
, -Maturity
-Decline
Can be used to assess market competitiveness Ans✓✓✓Porter's Five
Forces
Rivalry among existing competitors Ans✓✓✓How many competitors
are in market? How strong are they? What are their capabilities and
skills?
Threat of New Entrants Ans✓✓✓How difficult/easy it is for new
competitors to enter the market? Are barriers to entry (technologies,
patents, financial requirements) high or low?
Bargaining power of buyers Ans✓✓✓Number and power of buyers in
market; Can buyers drive prices down? Can buyers easily switch to
competitors' products?
Threat of substitute products or services Ans✓✓✓Can products or
services easily be substituted by competitors' products or services? Can
your products or services be outsourced?
Bargaining power of suppliers Ans✓✓✓Number and power of suppliers
in market. How difficult/easy it is for suppliers to drive prices up? How
difficult/easy it is to switch between suppliers?
