CMN 464-EXAM 1-UIUC 2025/2026 WITH 100%
ACCURATE QUESTIONS AND ANSWERS
According to the Rogers reading, what are the 4 things that a campaign is:-CORRECT ANSWER1.
Purposive, intended to cause specific human behavior changes
2. Aimed at a large number of people
3. Conducted within a specified period of time
4. Involves an organized set of communication activities
Which campaign was mentioned in the Rogers reading?-CORRECT ANSWERStanford Heart Disease
Prevention (SHDPP)
What is the overall goal of social marketing theory?-CORRECT ANSWERTo create social good
What is entertainment education (EE)?-CORRECT ANSWERStrategically inserting educational content
into entertainment messages
What effects occurred during the 1930's?-CORRECT ANSWEREra of massive effects
What effects occurred during the 1940's-50's?-CORRECT ANSWEREra of minimal effects
What effects occurred during the 1960's-70's?-CORRECT ANSWEREra of campaigns can succeed
What effects occurred during the 1980's-90's?-CORRECT ANSWEREra of moderate effects
What effects occurred during 2000 to present?-CORRECT ANSWEREra of conditional effects
, What is a meta-analysis?-CORRECT ANSWERAnalytical technique used for quantitative summarizing the
magnitude of a given relationship across multiple observations
Technique used for summarizing relationships across multiple observations
What are the 7 ingredients for a successful campaign?-CORRECT ANSWER1. Conduct formative research
2. Use theory
3. Segment audience
4. Targeted message design
5. Strategically place messages
6. Conduct process research
7. Sensitive outcome evaluation
What is stage 1 of the health communication process?-CORRECT ANSWERStage 1: Planning and Strategy
Development
What are the 5 benefits to planning?-CORRECT ANSWER1. Greater understanding of issue
2. Identify critical steps to take in process
3. Set priorities
4. Delegate duties among teammates
5. Avert disasters
What are the 4 things you should do when assessing a health issue?-CORRECT ANSWER1. Identify
solutions
2. Review existing data
3. Identify existing messages, activities, pitfalls
4. Collect new data
What is an objective?-CORRECT ANSWERServes as a contract about the PURPOSE of your campaign's
communication and establish what outcome measures to employ
ACCURATE QUESTIONS AND ANSWERS
According to the Rogers reading, what are the 4 things that a campaign is:-CORRECT ANSWER1.
Purposive, intended to cause specific human behavior changes
2. Aimed at a large number of people
3. Conducted within a specified period of time
4. Involves an organized set of communication activities
Which campaign was mentioned in the Rogers reading?-CORRECT ANSWERStanford Heart Disease
Prevention (SHDPP)
What is the overall goal of social marketing theory?-CORRECT ANSWERTo create social good
What is entertainment education (EE)?-CORRECT ANSWERStrategically inserting educational content
into entertainment messages
What effects occurred during the 1930's?-CORRECT ANSWEREra of massive effects
What effects occurred during the 1940's-50's?-CORRECT ANSWEREra of minimal effects
What effects occurred during the 1960's-70's?-CORRECT ANSWEREra of campaigns can succeed
What effects occurred during the 1980's-90's?-CORRECT ANSWEREra of moderate effects
What effects occurred during 2000 to present?-CORRECT ANSWEREra of conditional effects
, What is a meta-analysis?-CORRECT ANSWERAnalytical technique used for quantitative summarizing the
magnitude of a given relationship across multiple observations
Technique used for summarizing relationships across multiple observations
What are the 7 ingredients for a successful campaign?-CORRECT ANSWER1. Conduct formative research
2. Use theory
3. Segment audience
4. Targeted message design
5. Strategically place messages
6. Conduct process research
7. Sensitive outcome evaluation
What is stage 1 of the health communication process?-CORRECT ANSWERStage 1: Planning and Strategy
Development
What are the 5 benefits to planning?-CORRECT ANSWER1. Greater understanding of issue
2. Identify critical steps to take in process
3. Set priorities
4. Delegate duties among teammates
5. Avert disasters
What are the 4 things you should do when assessing a health issue?-CORRECT ANSWER1. Identify
solutions
2. Review existing data
3. Identify existing messages, activities, pitfalls
4. Collect new data
What is an objective?-CORRECT ANSWERServes as a contract about the PURPOSE of your campaign's
communication and establish what outcome measures to employ
