Chapter 11 Study Guide- Introduction to Business Test
Questions and Answers Graded A+
In her Principles of Marketing class, Sai's zero down payment, "buy here, pay here"
professor has repeatedly emphasized how financing for his vehicles. Based on the
important relationship marketing is to the information emphasized in this scenario, which of
success of a business. Which of the following is the following types of utility does Oban's car lot
correct regarding relationship marketing? - create? - ANSWER -Possession
ANSWER -It refers to marketing decisions
and activities focused on achieving long-term,
satisfying relationships with customers. Aneko owns and operates a Christmas tree farm
in upstate New York. His farm is open only from
the day after Thanksgiving until December 24th,
As a long-time small business owner, Clara has since customers would have little use for a cut
become very skilled in customer relationship Christmas tree outside of the holiday season.
management (CRM). Which of the following is Based on the information emphasized in this
correct regarding CRM? - ANSWER -It scenario, which of the following types of utility
focuses on using information about customers to does Aneko's farm create? - ANSWER -
create marketing strategies that develop and Time
sustain desirable customer relationships.
Susana's father, Victor, owned a pizza shop in
In her Introduction to Business class, Chiara's the 1990s and sold it in 2000 to take a job
professor has emphasized the importance of working in a United States Postal Service
recognizing customer lifetime value (CLV) to the warehouse. Victor has repeatedly told Susana
success of a business. Which of the following is that he regrets selling the pizza shop. According
not true regarding CLV? - ANSWER -Since to Victor, he knew all his customers personally
life expectancies vary and constitute mere and considered them friends, and they would
projections, it is very difficult to calculate. often sit in his restaurant way past their lunch
hour, discussing life's "ups and downs" with him.
Victor was known to give free pizza to his
Demarco owns a furniture manufacturing plant. customers on their birthdays, and he would even
His plant takes, wood, cloth, metal, and other attend the weddings and funerals of his
materials and converts them into beautiful chairs customers or their family members. Victor misses
and couches that are in high demand both the contact he had with customers. Which of the
domestically and internationally. Based on the following marketing concepts is most closely
information emphasized in this scenario, which of associated with this scenario? - ANSWER -
the following types of utility does Demarco's plant The Relationship Orientation
create? - ANSWER -Form
As the owner of a hair salon, Vincente has
Oban owns a pre-owned car lot in Lansing, decided to adopt a customer orientation. Which
Michigan. Most of Oban's customers cannot of the following is correct regarding the customer
afford to pay cash for their purchases; in fact, orientation marketing concept? -
many cannot even afford to make a down ANSWER -It recognizes that an
payment. Oban's message to his customers is organization must first determine what customers
always "no money, no problem," since he offers need and then develop goods and services to fill
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Questions and Answers Graded A+
In her Principles of Marketing class, Sai's zero down payment, "buy here, pay here"
professor has repeatedly emphasized how financing for his vehicles. Based on the
important relationship marketing is to the information emphasized in this scenario, which of
success of a business. Which of the following is the following types of utility does Oban's car lot
correct regarding relationship marketing? - create? - ANSWER -Possession
ANSWER -It refers to marketing decisions
and activities focused on achieving long-term,
satisfying relationships with customers. Aneko owns and operates a Christmas tree farm
in upstate New York. His farm is open only from
the day after Thanksgiving until December 24th,
As a long-time small business owner, Clara has since customers would have little use for a cut
become very skilled in customer relationship Christmas tree outside of the holiday season.
management (CRM). Which of the following is Based on the information emphasized in this
correct regarding CRM? - ANSWER -It scenario, which of the following types of utility
focuses on using information about customers to does Aneko's farm create? - ANSWER -
create marketing strategies that develop and Time
sustain desirable customer relationships.
Susana's father, Victor, owned a pizza shop in
In her Introduction to Business class, Chiara's the 1990s and sold it in 2000 to take a job
professor has emphasized the importance of working in a United States Postal Service
recognizing customer lifetime value (CLV) to the warehouse. Victor has repeatedly told Susana
success of a business. Which of the following is that he regrets selling the pizza shop. According
not true regarding CLV? - ANSWER -Since to Victor, he knew all his customers personally
life expectancies vary and constitute mere and considered them friends, and they would
projections, it is very difficult to calculate. often sit in his restaurant way past their lunch
hour, discussing life's "ups and downs" with him.
Victor was known to give free pizza to his
Demarco owns a furniture manufacturing plant. customers on their birthdays, and he would even
His plant takes, wood, cloth, metal, and other attend the weddings and funerals of his
materials and converts them into beautiful chairs customers or their family members. Victor misses
and couches that are in high demand both the contact he had with customers. Which of the
domestically and internationally. Based on the following marketing concepts is most closely
information emphasized in this scenario, which of associated with this scenario? - ANSWER -
the following types of utility does Demarco's plant The Relationship Orientation
create? - ANSWER -Form
As the owner of a hair salon, Vincente has
Oban owns a pre-owned car lot in Lansing, decided to adopt a customer orientation. Which
Michigan. Most of Oban's customers cannot of the following is correct regarding the customer
afford to pay cash for their purchases; in fact, orientation marketing concept? -
many cannot even afford to make a down ANSWER -It recognizes that an
payment. Oban's message to his customers is organization must first determine what customers
always "no money, no problem," since he offers need and then develop goods and services to fill
1/3
