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Global Business/Peng- Chapter 1 - Globalizing Business

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Global Business/Peng- Chapter 1 - Globalizing Business

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Global Business/Peng- Chapter 1 - Globalizing Business
Study online at https://quizlet.com/_558n6e

1. international a business firm that engages in international (cross-border) economic activities
business and/or the action of doing business abroad

2. global business business around the globe

3. global marketing targeting markets throughout the world

4. global vision recognizing and reacting to international marketing opportunities, using effective
global marketing strategies, being aware of threats from foreign competitors in all
markets

5. globalization the close economic integration of countries and peoples of the world

6. 3 views of global- -a new force sweeping through the world in recent times
ization -a long-run historical evolution since the dawn of human history
-a pendulum that swings from one extreme to another from time to time

7. benefits of glob- -expands economic freedom
alization -spurs competition
-raises a nation's productivity and living standards if it opens itself to the global
market
-offers access to foreign capital, global export markets, and advanced technology
-promotes higher labor and environmental standards

8. costs of global- -countries create trade barriers to boost exports and limit imports
ization -leads to people being laid off from their jobs -most workers do not find jobs in
other cities or industries

9. tariff tax levied on goods entering a country

10. quota limit on the amount of a specific product that can enter a country

11. boycott exclusion of all products from certain countries or companies


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