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KU -JMC 101 Final Exam |Questions And Answers

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KU -JMC 101 Final Exam |Questions And Answers

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KU -JMC 101
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KU -JMC 101

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KU -JMC 101 Final Exam |Questions And Answers
Narrative - -A story with a beginning, middle, and end structure. A problem is introduced
and solved.

-Selective exposure - -Living in your own bubble. You choose what to listen to. We seek
media that reinforces our cultural beliefs.

-Mass communication - -Delivering a message to a large audience that may be distant and
diverse.

-Medium - -A channel or system of communication

-Libel - -Written defamation that is damaging, false, and identifies another person or
institution. This is civil, not criminal but you can be sued.

-Censorship - -Control of legally designated authority of what is said and what is written.

-Empiricism - -The idea that all learning comes from experience and interactions. Base
stories on evidence

-Printing press - -Revolutionized society by standardizing language, spreading ideas,
increasing literacy, and growing the printing industry.

-"Marketplace of ideas" - -Rationale for freedom of expression based on the analogy to the
economic concept of a free market. They insisted that human rights were natural and not
simply handed down by the government or by kings.

-Partisan Press - -A 1775 newspaper allied to one political party during the revolution.
Most papers supported the rebellion: Whig, Others supported the British Co

-Publick Occurrences - -1690 by publisher Benjamin Harris, published one issue before
being suppressed by the British Government because they hated the British Government.

-Penny Press - -It democratized the media where publishers could serve broad public
tastes rather than elite segments of a community. It included ordinary men and women and
was available to all social classes.

-Agenda-setting function - -To influence the importance of one issue or another in the
public's mind. A cultural issue people need to pay attention to.

-Wire Service - -Organizations that provide news from around the world for member
publications

, -Yellow journalism - -An era of stunts, pranks, and propaganda to sell newspapers in
whatever way possible.

-Deep Neural Network - -Machine algorithms that act as brain signals

-Monopolies - -The telegraph was one of the first monopolies in America. In Europe,
governments took over the telegraph companies to avoid the abuses of a monopoly system.
Western Union.

-Circumventing - -techniques that attempt to disguise the ads content or destination page

-Spark System - -an early wireless telegraphy system developed by Guglielmo Marconi in
the late 19th century. It used spark-gap transmitters to generate electromagnetic waves for
long-distance communication, laying the foundation for modern radio technology.

-Radio Corporation of America (RCA) - -The news US company created by American
Marconi at the end of WWI and pushed its radio tube manufacturing from 5000 tubes per
month in 1921 to over 200,000 by June of 1922.

-Mayflower Decision & Fairness Doctrine - -A formal FCC policy on fairness and objectivity
that ruled radio stations could editorialize freely on political matters without providing
equal time to opposing views. This allowed radio stations to express their own viewpoints.
The Fairness Doctrine was to ensure fair and balanced coverage of controversial issues on
broadcast stations, particularly regarding political matters.

-Telecommunications Act of 1996 - -Ownership regulations were lifted almost entirely as
part of a sweeping reform of telephone, satellite, cable, and broadcast industry regulation.
The act was supposed to allow more competition and better efficiencies of scale. The new
regulations allowed a much higher concentration of radio stations under single owners, a
homogenization of programming, and the loss of minority-owned radio stations.

-Free Software Movement - -Information wants to be free and it should be shared with
others. Spearheaded by Richard Stallman and the Free Software Foundation (FSF) since the
early 1980s, champions the freedoms to use, study, distribute, and modify computer
software.

-SOPA (Stop Online Piracy Act) - -granted far reaching powers to government agencies in
order to fight online copyright piracy.

-Media conglomerates - -A large media company that owns many other companies, which
often specialize in their own medium. The map of 6 large companies owning other entities.
News Corp, Warner Bros. Discovery, Comcast, Sony, Viacom and Disney.

-The Frightful Five - -The big tech conglomerates known as "The Big Five'' or "The
Frightful Five". Alphabet (Google), Meta (Facebook and Instagram), Amazon, Apple and
Microsoft.

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