BU.920.601
Business Communication
Final Exam Review
(With Solutions)
2025
1
,1. A global consulting firm introduces a new CRM platform across offices
in the US and Japan. To address high-context cultural expectations in
Japan, which strategy best ensures adoption?
A. Sending a detailed user manual without face-to-face training
B. Conducting interactive workshops incorporating group consensus
C. Relying solely on email announcements to all employees
D. Requiring individual online quizzes to certify proficiency
Correct ANS: B. Conducting interactive workshops incorporating group
consensus
Rationale: High-context cultures value relational trust and group
harmony; interactive workshops encourage consensus-building and face-
to-face communication.
2. During an investor presentation, the CFO wishes to persuade analysts
about the firm’s growth prospects. Which rhetorical appeal should she
emphasize to build credibility?
A. Pathos—evoking emotional resonance through storytelling
B. Ethos—demonstrating her expertise and track record
C. Metaphor—using abstract imagery for complex data
D. Kairos—capitalizing on the timing of the announcement
Correct ANS: B. Ethos—demonstrating her expertise and track record
Rationale: Ethos bolsters speaker credibility; highlighting past successes
and domain knowledge establishes trust with financial analysts.
3. A project manager maps stakeholders’ power and interest to tailor
communication frequency. Which matrix quadrants indicate stakeholders
who require close management?
A. High power, low interest
B. Low power, high interest
2
, C. High power, high interest
D. Low power, low interest
Correct ANS: C. High power, high interest
Rationale: Stakeholders with both high power and interest must be
closely managed through frequent, detailed communication.
4. After a data breach, a technology firm must issue its initial public
statement. Which channel mix is most effective for rapid, transparent
crisis communication?
A. Press release only
B. Company website update and social media livestream
C. Internal memo and town-hall meeting
D. Paid advertisement in industry journals
Correct ANS: B. Company website update and social media livestream
Rationale: Utilizing owned digital channels ensures immediate reach to
external and internal audiences with transparent, real-time updates.
5. In negotiating a joint venture, a senior executive insists on using formal
titles and written minutes. Which protocol best respects multinational
etiquette?
A. Mixing casual nicknames with formal titles interchangeably
B. Prefacing each interaction with culturally appropriate honorifics
C. Omitting titles to demonstrate egalitarianism
D. Relying on shorthand notes without formal documentation
Correct ANS: B. Prefacing each interaction with culturally appropriate
honorifics
Rationale: Formal honorifics signal respect in many cultures; combining
them with written minutes maintains professionalism.
3
Business Communication
Final Exam Review
(With Solutions)
2025
1
,1. A global consulting firm introduces a new CRM platform across offices
in the US and Japan. To address high-context cultural expectations in
Japan, which strategy best ensures adoption?
A. Sending a detailed user manual without face-to-face training
B. Conducting interactive workshops incorporating group consensus
C. Relying solely on email announcements to all employees
D. Requiring individual online quizzes to certify proficiency
Correct ANS: B. Conducting interactive workshops incorporating group
consensus
Rationale: High-context cultures value relational trust and group
harmony; interactive workshops encourage consensus-building and face-
to-face communication.
2. During an investor presentation, the CFO wishes to persuade analysts
about the firm’s growth prospects. Which rhetorical appeal should she
emphasize to build credibility?
A. Pathos—evoking emotional resonance through storytelling
B. Ethos—demonstrating her expertise and track record
C. Metaphor—using abstract imagery for complex data
D. Kairos—capitalizing on the timing of the announcement
Correct ANS: B. Ethos—demonstrating her expertise and track record
Rationale: Ethos bolsters speaker credibility; highlighting past successes
and domain knowledge establishes trust with financial analysts.
3. A project manager maps stakeholders’ power and interest to tailor
communication frequency. Which matrix quadrants indicate stakeholders
who require close management?
A. High power, low interest
B. Low power, high interest
2
, C. High power, high interest
D. Low power, low interest
Correct ANS: C. High power, high interest
Rationale: Stakeholders with both high power and interest must be
closely managed through frequent, detailed communication.
4. After a data breach, a technology firm must issue its initial public
statement. Which channel mix is most effective for rapid, transparent
crisis communication?
A. Press release only
B. Company website update and social media livestream
C. Internal memo and town-hall meeting
D. Paid advertisement in industry journals
Correct ANS: B. Company website update and social media livestream
Rationale: Utilizing owned digital channels ensures immediate reach to
external and internal audiences with transparent, real-time updates.
5. In negotiating a joint venture, a senior executive insists on using formal
titles and written minutes. Which protocol best respects multinational
etiquette?
A. Mixing casual nicknames with formal titles interchangeably
B. Prefacing each interaction with culturally appropriate honorifics
C. Omitting titles to demonstrate egalitarianism
D. Relying on shorthand notes without formal documentation
Correct ANS: B. Prefacing each interaction with culturally appropriate
honorifics
Rationale: Formal honorifics signal respect in many cultures; combining
them with written minutes maintains professionalism.
3
