EVENT MANAGEMENT MIDTERM
QUESTIONS WITH 100% CORRECT
ANSWERS!!
,1 of 46
Definition
involvement - emotional involvement with the brand, event
or experience
interaction - with brand ambassadors or with other attendees, with
exhibits, with the brands
immersion - of all senses, isolated from other methods
intensity - memorable, high impact
individuality - unique one to one opportunities, customization, each
experience is unique
innovation - creativity in content, location, timing, and audience
integrity - seen as genuine and authentic and providing real benefits
and value to the customer
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7 I's
2.) iconic eventsevent
that enhance
experience
8.)special events 10.) participants event
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2 of 46
Definition
high symbolic value and hold high appeal - youre attending
because of what the event represents
- must have some sort of tradition or repitition
, THINK: can I picture it in my head and understand what I would be
doing at the event regardless of its location
SUPERBOWL, OLYMPICS, MARDIGRAS, RENAISSANCE FESTIVAL,
ROYAL WEDDINGS (but not a regular standard wedding!)
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2.)iconic events 1.) hallmark events
4.) mega events 3.) premier or prestige events
Don't know?
3 of 46
Definition
characteristics:
- outgoing, task driven
- dominant personality
- not worried about your/ their feelings
- motivated by action and results
- straight to the point
- not as focused on details
- not afraid of conflict
- can seem unfriendly
- desire control
, (avoid the fluff, give them control using guided discovery,
professional & direct, professional and efficient)
Give this one a try later!
authenticity dreamer types
boss types analyzer types
Don't know?
4 of 46
Term
association meetings are designed to deliver what type of
experiences?
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spectator - inherently passive, watch the event activites
interactive - person setting or person person interaction ; high level of
involvement
company functions -internal
- stockholder meetings
- management meetings
- incentive or training trips
company external
- product launches
QUESTIONS WITH 100% CORRECT
ANSWERS!!
,1 of 46
Definition
involvement - emotional involvement with the brand, event
or experience
interaction - with brand ambassadors or with other attendees, with
exhibits, with the brands
immersion - of all senses, isolated from other methods
intensity - memorable, high impact
individuality - unique one to one opportunities, customization, each
experience is unique
innovation - creativity in content, location, timing, and audience
integrity - seen as genuine and authentic and providing real benefits
and value to the customer
Give this one a try later!
7 I's
2.) iconic eventsevent
that enhance
experience
8.)special events 10.) participants event
Don't know?
2 of 46
Definition
high symbolic value and hold high appeal - youre attending
because of what the event represents
- must have some sort of tradition or repitition
, THINK: can I picture it in my head and understand what I would be
doing at the event regardless of its location
SUPERBOWL, OLYMPICS, MARDIGRAS, RENAISSANCE FESTIVAL,
ROYAL WEDDINGS (but not a regular standard wedding!)
Give this one a try later!
2.)iconic events 1.) hallmark events
4.) mega events 3.) premier or prestige events
Don't know?
3 of 46
Definition
characteristics:
- outgoing, task driven
- dominant personality
- not worried about your/ their feelings
- motivated by action and results
- straight to the point
- not as focused on details
- not afraid of conflict
- can seem unfriendly
- desire control
, (avoid the fluff, give them control using guided discovery,
professional & direct, professional and efficient)
Give this one a try later!
authenticity dreamer types
boss types analyzer types
Don't know?
4 of 46
Term
association meetings are designed to deliver what type of
experiences?
Give this one a try later!
spectator - inherently passive, watch the event activites
interactive - person setting or person person interaction ; high level of
involvement
company functions -internal
- stockholder meetings
- management meetings
- incentive or training trips
company external
- product launches
