UCLA COMM 10 FINAL UPDATED ACTUAL Questions and
CORRECT Answers
1. Primary vs. Sec- Something you focus your attention on, vs. something you pay attention to
ondary Media secondarily, while primarily involved in something
2. Types of Func- Content function
tions of the Mass Medium function
Media Manifest function
Latent function
3. Content function A function based on what the medium conveys.
Ex: the weather channel tells us what to wear on a given day.
4. Medium function A function based on how the medium is used.
Ex: the movies provide a place to go on a date, not only used to watch the movie,
go for the experience.
5. Manifest func- Functions that are obvious, intended, and on the surface.
tion Ex: couple listens to radio to be informed
6. Latent function Functions that are unintended, hidden or beneath the surface.
Ex: the weather channel tells us what to wear on a given day.
7. Societal Func- Status Conferral
tions of Mass Me- Perpetuates Norms, Values, Traditions
dia Creating Community and Social Cohesion
Narcotizing Function
Servicing the Political System
Servicing the Economy
8. Status Conferral Legitimizes the status of person or idea; confirms status.
Ex. When the media reported the beating of a gay man, this gave the issue of gay
rights more status and national attention. It became a national issue
9.
, UCLA COMM 10 FINAL UPDATED ACTUAL Questions and
CORRECT Answers
Passes on The media perpetuate social norms, teaching right from wrong. Enforces by
Norms, Values, showing how deviation from norms is punished. You see that on TV and think,
Traditions I better not do that.
Ex: not reporting taxes
10. Creating Com- Mass media provide a common source of narrative that can unite people in the
munity and So- absence of the old physical meeting spots
cial Cohesion - Especially in a time of crisis, like the community of interest and sympathy created
by media coverage of 9/11 or Trayvon Martin.
- Media create a common base of cultural knowledge, giving people something
to talk about. The OJ Trial, or American Idol.
11. Narcotizing Func- The media function as the opiate of the masses. By filling our heads with mean-
tion ingless, titillating junk, they lead us not to question the status quo.
12. Servicing the Po- Mass Media let us know what our government is doing. Candidate messages
litical System address information to public.
Ex: Obama addresses the entire nation at the State of the Union, a speech
broadcast across the mass media
13. Servicing the The mass media are a very large and profitable business. They facilitate the
Economy processes of capitalism
- Like the stock info in news papers
- E commerce - buying things online
- Advertising in media
14. Individual Func- Guides Behaviour
tions of the Mass Guides Understandings
Media Develop Self-Concept
Professional Tool
Facilitate Social Interaction
Substitute Social Interaction
, UCLA COMM 10 FINAL UPDATED ACTUAL Questions and
CORRECT Answers
Emotional Release
Order, Organize, Ritualize our lives
15. Guides Behav- Tell individuals how to act, instructs how to behave in certain situations.
iour Ex: Weather report tells you how to dress, who to vote for.
16. Guides Under- Help people make sense of the world. What kind of place is the world? Violent or
standings peaceful
- Example, the Mean World Syndrome. Violent movies and shows make people
think the world is like that
17. The Mean World the more tv people watch, the more they come to believe the world is a mean and
Syndrom scary place.
18. Develop By exploring depictions of real or fictional worlds, we use media to decide who to
Self-Concept be, and how to fit into the world.
Ex: provides role models of who we want to be like.
19. Professional Tool Helps guide your career.
Ex: Linkedin
20. Facilitate Social - Shows and movies provide something to talk about
Interaction - Or actually using social media to do interaction indirectly
21. Substitute Social TV personalities provide companionship
Interaction Ex: lonely kid watches Jimmy Kimmel to not feel alone.
22. Emotional Re- When you want to move from one emotion to another.
lease Ex:You want to relax so you play relaxing music
23. Ritualize our lives Gives order, structure and organization.
Ex: You watch a late night show and that signals that the day is done
24.
CORRECT Answers
1. Primary vs. Sec- Something you focus your attention on, vs. something you pay attention to
ondary Media secondarily, while primarily involved in something
2. Types of Func- Content function
tions of the Mass Medium function
Media Manifest function
Latent function
3. Content function A function based on what the medium conveys.
Ex: the weather channel tells us what to wear on a given day.
4. Medium function A function based on how the medium is used.
Ex: the movies provide a place to go on a date, not only used to watch the movie,
go for the experience.
5. Manifest func- Functions that are obvious, intended, and on the surface.
tion Ex: couple listens to radio to be informed
6. Latent function Functions that are unintended, hidden or beneath the surface.
Ex: the weather channel tells us what to wear on a given day.
7. Societal Func- Status Conferral
tions of Mass Me- Perpetuates Norms, Values, Traditions
dia Creating Community and Social Cohesion
Narcotizing Function
Servicing the Political System
Servicing the Economy
8. Status Conferral Legitimizes the status of person or idea; confirms status.
Ex. When the media reported the beating of a gay man, this gave the issue of gay
rights more status and national attention. It became a national issue
9.
, UCLA COMM 10 FINAL UPDATED ACTUAL Questions and
CORRECT Answers
Passes on The media perpetuate social norms, teaching right from wrong. Enforces by
Norms, Values, showing how deviation from norms is punished. You see that on TV and think,
Traditions I better not do that.
Ex: not reporting taxes
10. Creating Com- Mass media provide a common source of narrative that can unite people in the
munity and So- absence of the old physical meeting spots
cial Cohesion - Especially in a time of crisis, like the community of interest and sympathy created
by media coverage of 9/11 or Trayvon Martin.
- Media create a common base of cultural knowledge, giving people something
to talk about. The OJ Trial, or American Idol.
11. Narcotizing Func- The media function as the opiate of the masses. By filling our heads with mean-
tion ingless, titillating junk, they lead us not to question the status quo.
12. Servicing the Po- Mass Media let us know what our government is doing. Candidate messages
litical System address information to public.
Ex: Obama addresses the entire nation at the State of the Union, a speech
broadcast across the mass media
13. Servicing the The mass media are a very large and profitable business. They facilitate the
Economy processes of capitalism
- Like the stock info in news papers
- E commerce - buying things online
- Advertising in media
14. Individual Func- Guides Behaviour
tions of the Mass Guides Understandings
Media Develop Self-Concept
Professional Tool
Facilitate Social Interaction
Substitute Social Interaction
, UCLA COMM 10 FINAL UPDATED ACTUAL Questions and
CORRECT Answers
Emotional Release
Order, Organize, Ritualize our lives
15. Guides Behav- Tell individuals how to act, instructs how to behave in certain situations.
iour Ex: Weather report tells you how to dress, who to vote for.
16. Guides Under- Help people make sense of the world. What kind of place is the world? Violent or
standings peaceful
- Example, the Mean World Syndrome. Violent movies and shows make people
think the world is like that
17. The Mean World the more tv people watch, the more they come to believe the world is a mean and
Syndrom scary place.
18. Develop By exploring depictions of real or fictional worlds, we use media to decide who to
Self-Concept be, and how to fit into the world.
Ex: provides role models of who we want to be like.
19. Professional Tool Helps guide your career.
Ex: Linkedin
20. Facilitate Social - Shows and movies provide something to talk about
Interaction - Or actually using social media to do interaction indirectly
21. Substitute Social TV personalities provide companionship
Interaction Ex: lonely kid watches Jimmy Kimmel to not feel alone.
22. Emotional Re- When you want to move from one emotion to another.
lease Ex:You want to relax so you play relaxing music
23. Ritualize our lives Gives order, structure and organization.
Ex: You watch a late night show and that signals that the day is done
24.
