MKTG 367 CHAPTER 11 EXAM
QUESTIONS WITH 100% CORRECT
ANSWERS | LATEST VERSION 2025/2026.
Attitude - ANS A Learned Predisposition To Respond In A Consistently Favorable Or
Unfavorable Manner With Respect To A Given Object Is Known As A(N) _____.
A) Belief
B) Emotion
C) Attitude
D) Cognition
E) Attribute
Attitude - ANS Caleb Learned From His Parents That Littering Was Bad, So When He Sees
Someone Doing It, He Forms An Unfavorable Impression Of That Person. Caleb's Learned
Predisposition To Dislike Someone Who Litters Represents His _____.
A) Emotion
B) Personality
C) Attitude
D) Orientation
E) Intelligence
Cognitive - ANS Which Component Of Attitudes Consists Of A Consumer's Beliefs About An
Object?
A) Affective
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,B) Cognitive
C) Factual
D) Behavioral
E) Utilitarian
Cognitive - ANS Mitch Likes Toyota Automobiles Because He Thinks They Have The Highest
Reliability Of All Automobiles. His Belief About Toyota's Reliability Represents Which
Component Of Mitch's Attitude?
A) Affective
B) Cognitive
C) Factual
D) Behavioral
E) Utilitarian
Multiattribute Attitude Model - ANS Which Of The Following Is Used To Understand A
Consumer's Cognitive Component Of Attitude?
A) Attribution Theory
B) Cognitive Dissonance Theory
C) Multiattribute Attitude Model
D) Attitude Consistency Theory
E) Attitude Perception Model
All Of The Above - ANS Which Of The Following Can Be A Component Of A Multiattribute
Model?
A) A Consumer's Attitude Toward A Particular Brand
B) A Consumer's Belief About How A Brand Performs On A Given Attribute
C) The Importance The Consumer Attaches To An Attribute
D) A Consumer's Ideal Level Of Performance On An Attribute
E) All Of The Above
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, Multiattribute Attitude Model - ANS Duane Is Attempting To Determine Consumers'
Attitudes Toward His Restaurant By Asking Them Their Beliefs About How His Restaurant
Performs On Several Attributes, Such As Price, Ambience, Quality Of The Food, And Friendliness
Of Service. Consumers Can Rate His Restaurant With A Score Of 1 To 7 For Each Of These
Attributes, With 7 Being The Highest. Duane Adds Up The Scores To See How He Performs,
Using The Assumption That A Higher Total Is Better. At A Basic Level, Which Type Of Model Is
Duane Using?
A) Multiattribute Attitude Model
B) Cognitive Assessment Model
C) Belief Assessment Model
D) Summation Model
E) Attribute Heuristic Model
None Of The Above - ANS An Approach To Measuring The Importance Of Attitude
Components That Requires Consumers To Allocate 100 Points Among The Components Such
That The Distribution Of The Points Reflects The Relative Importance Of The Component Is
_____.
A) Perceptual Mapping
B) The Likert Scale
C) The Semantic Differential Scale
D) The Rank-Order Scale
E) None Of The Above
0 - ANS When Considering Consumers' Ideal Levels Of Performance On Attributes When
Using A Multiattribute Attitude Model, Which Attitude Index Is Best?
A) 0
B) 25
C) 50
D) 100
E) Over 100
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QUESTIONS WITH 100% CORRECT
ANSWERS | LATEST VERSION 2025/2026.
Attitude - ANS A Learned Predisposition To Respond In A Consistently Favorable Or
Unfavorable Manner With Respect To A Given Object Is Known As A(N) _____.
A) Belief
B) Emotion
C) Attitude
D) Cognition
E) Attribute
Attitude - ANS Caleb Learned From His Parents That Littering Was Bad, So When He Sees
Someone Doing It, He Forms An Unfavorable Impression Of That Person. Caleb's Learned
Predisposition To Dislike Someone Who Litters Represents His _____.
A) Emotion
B) Personality
C) Attitude
D) Orientation
E) Intelligence
Cognitive - ANS Which Component Of Attitudes Consists Of A Consumer's Beliefs About An
Object?
A) Affective
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,B) Cognitive
C) Factual
D) Behavioral
E) Utilitarian
Cognitive - ANS Mitch Likes Toyota Automobiles Because He Thinks They Have The Highest
Reliability Of All Automobiles. His Belief About Toyota's Reliability Represents Which
Component Of Mitch's Attitude?
A) Affective
B) Cognitive
C) Factual
D) Behavioral
E) Utilitarian
Multiattribute Attitude Model - ANS Which Of The Following Is Used To Understand A
Consumer's Cognitive Component Of Attitude?
A) Attribution Theory
B) Cognitive Dissonance Theory
C) Multiattribute Attitude Model
D) Attitude Consistency Theory
E) Attitude Perception Model
All Of The Above - ANS Which Of The Following Can Be A Component Of A Multiattribute
Model?
A) A Consumer's Attitude Toward A Particular Brand
B) A Consumer's Belief About How A Brand Performs On A Given Attribute
C) The Importance The Consumer Attaches To An Attribute
D) A Consumer's Ideal Level Of Performance On An Attribute
E) All Of The Above
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, Multiattribute Attitude Model - ANS Duane Is Attempting To Determine Consumers'
Attitudes Toward His Restaurant By Asking Them Their Beliefs About How His Restaurant
Performs On Several Attributes, Such As Price, Ambience, Quality Of The Food, And Friendliness
Of Service. Consumers Can Rate His Restaurant With A Score Of 1 To 7 For Each Of These
Attributes, With 7 Being The Highest. Duane Adds Up The Scores To See How He Performs,
Using The Assumption That A Higher Total Is Better. At A Basic Level, Which Type Of Model Is
Duane Using?
A) Multiattribute Attitude Model
B) Cognitive Assessment Model
C) Belief Assessment Model
D) Summation Model
E) Attribute Heuristic Model
None Of The Above - ANS An Approach To Measuring The Importance Of Attitude
Components That Requires Consumers To Allocate 100 Points Among The Components Such
That The Distribution Of The Points Reflects The Relative Importance Of The Component Is
_____.
A) Perceptual Mapping
B) The Likert Scale
C) The Semantic Differential Scale
D) The Rank-Order Scale
E) None Of The Above
0 - ANS When Considering Consumers' Ideal Levels Of Performance On Attributes When
Using A Multiattribute Attitude Model, Which Attitude Index Is Best?
A) 0
B) 25
C) 50
D) 100
E) Over 100
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