MKTG 367 CHAPTER 8 2025 ACTUAL
STUDY QUESTIONS AND ANSWERS
If it is literally false that Gardenburger's competitor is not "mushroom in
origin" then what category of misleading advertising does this fall into?
A) direct false claim
B) claim-belief discrepancy
C) inferential discrepancy
D) interpretation discrepancy
E) none of the above - ANSWER-direct false claim
Perception is a process that begins with consumer exposure and attention to
marketing stimuli and ends with consumer _____.
A) interpretation
B) attitudes
C) action
D) acceptance
E) behavior - ANSWER-interpretation
_____ is a series of activities by which stimuli are perceived, transformed into
information, and stored.
A) Perception
B) Interpretation
C) Information processing
D) Perceptual exposure
E) Selective exposure - ANSWER-information processing
Which of the following is NOT a step in the information-processing model?
A) exposure
B) comparison
,C) attention
D) interpretation
E) memory - ANSWER-comparison
Which of the following stages of the information-processing model constitute
perception?
A) exposure
B) exposure and attention
C) exposure, attention, and interpretation
D) exposure, attention, interpretation, and memory
E) exposure, attention, interpretation, memory, and action - ANSWER-
exposure, attention, and interpretation
The fact that all aspects of the perception process are extremely selective is
referred to as _____.
A) perceptual selectivity
B) sensory screening
C) ego defenses
D) perceptual defenses
E) none of the above - ANSWER-perceptual defenses
_____ occurs when a stimulus is placed within a person's relevant
environment and comes within range of their sensory receptor nerves.
A) Perception
B) Attention
C) Interpretation
D) Perceptual offense
E) Exposure - ANSWER-exposure
, Carl is doing his homework and has the television on in the background.
While it is on, several commercials aired. What stage of the information-
processing model does this represent?
A) exposure
B) attention
C) interpretation
D) memory
E) action - ANSWER-exposure
_____ occurs when one fast-forwards through a commercial on a prerecorded
program, and _____ involves switching channels when a commercial appears.
A) Zapping; muting
B) Zapping; zipping
C) Zipping; muting
D) Zipping; zapping
E) Muting; avoiding - ANSWER-zipping;zapping
John is watching a football game on TV when a commercial comes on. He
doesn't want to see it, so he grabs the remote control and changes the
channel. What is John doing to avoid the advertising message?
A) zipping
B) zapping
C) muting
D) avoiding
E) grazing - ANSWER-zapping
Carla watches television shows whenever she has time because she uses a
digital video recorder to record the shows. When she watches them, she fast-
forwards through the commercials, which is known as _____.
A) zipping
STUDY QUESTIONS AND ANSWERS
If it is literally false that Gardenburger's competitor is not "mushroom in
origin" then what category of misleading advertising does this fall into?
A) direct false claim
B) claim-belief discrepancy
C) inferential discrepancy
D) interpretation discrepancy
E) none of the above - ANSWER-direct false claim
Perception is a process that begins with consumer exposure and attention to
marketing stimuli and ends with consumer _____.
A) interpretation
B) attitudes
C) action
D) acceptance
E) behavior - ANSWER-interpretation
_____ is a series of activities by which stimuli are perceived, transformed into
information, and stored.
A) Perception
B) Interpretation
C) Information processing
D) Perceptual exposure
E) Selective exposure - ANSWER-information processing
Which of the following is NOT a step in the information-processing model?
A) exposure
B) comparison
,C) attention
D) interpretation
E) memory - ANSWER-comparison
Which of the following stages of the information-processing model constitute
perception?
A) exposure
B) exposure and attention
C) exposure, attention, and interpretation
D) exposure, attention, interpretation, and memory
E) exposure, attention, interpretation, memory, and action - ANSWER-
exposure, attention, and interpretation
The fact that all aspects of the perception process are extremely selective is
referred to as _____.
A) perceptual selectivity
B) sensory screening
C) ego defenses
D) perceptual defenses
E) none of the above - ANSWER-perceptual defenses
_____ occurs when a stimulus is placed within a person's relevant
environment and comes within range of their sensory receptor nerves.
A) Perception
B) Attention
C) Interpretation
D) Perceptual offense
E) Exposure - ANSWER-exposure
, Carl is doing his homework and has the television on in the background.
While it is on, several commercials aired. What stage of the information-
processing model does this represent?
A) exposure
B) attention
C) interpretation
D) memory
E) action - ANSWER-exposure
_____ occurs when one fast-forwards through a commercial on a prerecorded
program, and _____ involves switching channels when a commercial appears.
A) Zapping; muting
B) Zapping; zipping
C) Zipping; muting
D) Zipping; zapping
E) Muting; avoiding - ANSWER-zipping;zapping
John is watching a football game on TV when a commercial comes on. He
doesn't want to see it, so he grabs the remote control and changes the
channel. What is John doing to avoid the advertising message?
A) zipping
B) zapping
C) muting
D) avoiding
E) grazing - ANSWER-zapping
Carla watches television shows whenever she has time because she uses a
digital video recorder to record the shows. When she watches them, she fast-
forwards through the commercials, which is known as _____.
A) zipping
