MKTG 367 CHAPTER 11 2025 EXAM
QUESTIONS AND ANSWERS
attitude - ANSWER-A learned predisposition to respond in a consistently favorable or
unfavorable manner with respect to a given object is known as a(n) _____.
A) belief
B) emotion
C) attitude
D) cognition
E) attribute
attitude - ANSWER-Caleb learned from his parents that littering was bad, so when he sees
someone doing it, he forms an unfavorable impression of that person. Caleb's learned
predisposition to dislike someone who litters represents his _____.
A) emotion
B) personality
C) attitude
D) orientation
E) intelligence
cognitive - ANSWER-Which component of attitudes consists of a consumer's beliefs about an
object?
A) affective
B) cognitive
C) factual
D) behavioral
E) utilitarian
cognitive - ANSWER-Mitch likes Toyota automobiles because he thinks they have the highest
reliability of all automobiles. His belief about Toyota's reliability represents which component of
Mitch's attitude?
A) affective
B) cognitive
C) factual
D) behavioral
,E) utilitarian
multiattribute attitude model - ANSWER-Which of the following is used to understand a
consumer's cognitive component of attitude?
A) attribution theory
B) cognitive dissonance theory
C) multiattribute attitude model
D) attitude consistency theory
E) attitude perception model
all of the above - ANSWER-Which of the following can be a component of a multiattribute
model?
A) a consumer's attitude toward a particular brand
B) a consumer's belief about how a brand performs on a given attribute
C) the importance the consumer attaches to an attribute
D) a consumer's ideal level of performance on an attribute
E) all of the above
multiattribute attitude model - ANSWER-Duane is attempting to determine consumers' attitudes
toward his restaurant by asking them their beliefs about how his restaurant performs on several
attributes, such as price, ambience, quality of the food, and friendliness of service. Consumers
can rate his restaurant with a score of 1 to 7 for each of these attributes, with 7 being the highest.
Duane adds up the scores to see how he performs, using the assumption that a higher total is
better. At a basic level, which type of model is Duane using?
A) multiattribute attitude model
B) cognitive assessment model
C) belief assessment model
D) summation model
E) attribute heuristic model
none of the above - ANSWER-An approach to measuring the importance of attitude components
that requires consumers to allocate 100 points among the components such that the distribution
of the points reflects the relative importance of the component is _____.
A) perceptual mapping
B) the Likert scale
C) the semantic differential scale
, D) the rank-order scale
E) none of the above
0 - ANSWER-When considering consumers' ideal levels of performance on attributes when
using a multiattribute attitude model, which attitude index is best?
A) 0
B) 25
C) 50
D) 100
E) over 100
affective - ANSWER-Feelings or emotional reactions to an object reflect the _____ component
of an attitude.
A) knowledge
B) cognitive
C) affective
D) behavioral
E) orientation
affective - ANSWER-Kimberly-Clark is interested in mothers' emotional reactions to their
Huggies brand of disposable diapers, which usually have popular characters or cute designs
printed on them. Which component of attitude is Kimberly-Clark interested in?
A) knowledge
B) cognitive
C) affective
D) behavioral
E) orientation
affective - ANSWER-Janice and her mother were visiting an art gallery, and they were looking at
modern art. When they came to one painting, Janice said, "I like that." When her mother asked
her why she liked it, all she could say was, "I don't know, I just like it." Which component of
attitude does this represent?
A) cognitive
B) affective
C) behavioral
QUESTIONS AND ANSWERS
attitude - ANSWER-A learned predisposition to respond in a consistently favorable or
unfavorable manner with respect to a given object is known as a(n) _____.
A) belief
B) emotion
C) attitude
D) cognition
E) attribute
attitude - ANSWER-Caleb learned from his parents that littering was bad, so when he sees
someone doing it, he forms an unfavorable impression of that person. Caleb's learned
predisposition to dislike someone who litters represents his _____.
A) emotion
B) personality
C) attitude
D) orientation
E) intelligence
cognitive - ANSWER-Which component of attitudes consists of a consumer's beliefs about an
object?
A) affective
B) cognitive
C) factual
D) behavioral
E) utilitarian
cognitive - ANSWER-Mitch likes Toyota automobiles because he thinks they have the highest
reliability of all automobiles. His belief about Toyota's reliability represents which component of
Mitch's attitude?
A) affective
B) cognitive
C) factual
D) behavioral
,E) utilitarian
multiattribute attitude model - ANSWER-Which of the following is used to understand a
consumer's cognitive component of attitude?
A) attribution theory
B) cognitive dissonance theory
C) multiattribute attitude model
D) attitude consistency theory
E) attitude perception model
all of the above - ANSWER-Which of the following can be a component of a multiattribute
model?
A) a consumer's attitude toward a particular brand
B) a consumer's belief about how a brand performs on a given attribute
C) the importance the consumer attaches to an attribute
D) a consumer's ideal level of performance on an attribute
E) all of the above
multiattribute attitude model - ANSWER-Duane is attempting to determine consumers' attitudes
toward his restaurant by asking them their beliefs about how his restaurant performs on several
attributes, such as price, ambience, quality of the food, and friendliness of service. Consumers
can rate his restaurant with a score of 1 to 7 for each of these attributes, with 7 being the highest.
Duane adds up the scores to see how he performs, using the assumption that a higher total is
better. At a basic level, which type of model is Duane using?
A) multiattribute attitude model
B) cognitive assessment model
C) belief assessment model
D) summation model
E) attribute heuristic model
none of the above - ANSWER-An approach to measuring the importance of attitude components
that requires consumers to allocate 100 points among the components such that the distribution
of the points reflects the relative importance of the component is _____.
A) perceptual mapping
B) the Likert scale
C) the semantic differential scale
, D) the rank-order scale
E) none of the above
0 - ANSWER-When considering consumers' ideal levels of performance on attributes when
using a multiattribute attitude model, which attitude index is best?
A) 0
B) 25
C) 50
D) 100
E) over 100
affective - ANSWER-Feelings or emotional reactions to an object reflect the _____ component
of an attitude.
A) knowledge
B) cognitive
C) affective
D) behavioral
E) orientation
affective - ANSWER-Kimberly-Clark is interested in mothers' emotional reactions to their
Huggies brand of disposable diapers, which usually have popular characters or cute designs
printed on them. Which component of attitude is Kimberly-Clark interested in?
A) knowledge
B) cognitive
C) affective
D) behavioral
E) orientation
affective - ANSWER-Janice and her mother were visiting an art gallery, and they were looking at
modern art. When they came to one painting, Janice said, "I like that." When her mother asked
her why she liked it, all she could say was, "I don't know, I just like it." Which component of
attitude does this represent?
A) cognitive
B) affective
C) behavioral
