WGU C201 Business Acumen Exam|OA| Objective
Assessment| Actual Questions and Answers Latest
Updated (Graded A+)
Correct
Incorrect
C201 Business Acumen
Questions and Answers
, 1 of 202
Term
_____ departmentalization organizes work units based on the goods and
services a company offers.
A. Process
B. Product
C. Functional
D. Geographical
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C. fixed-position A. product line
B. Product A. pulling
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2 of 202
Term
Which activity raises ethical issues heightened by the capabilities of
data mining?
A. Giving customers a choice to store their data or not
B. Storing customer data for transactional convenience
,C. Using customer data for company marketing campaigns
D. Selling customer data for external marketing research
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B. Accessories to primary products A. Mechanization, specialized skills,
D. Consumable supplies and standardization
D. Selling customer data for
D. It is effective in a crisis situation.
external marketing research
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3 of 202
Term
An integrated marketing communications strategy focuses on
customer needs by creating unified promotional messages.
True
False
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No C. corporate bonds
, B. Preferred stock True
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4 of 202
Term
The CEO of WalktheTalk.com, a fashion start-up, is looking to establish
the company as foremost in the online retail marketplace. To do so, the
CEO must use data-driven decision making to manipulate, analyze,
evaluate, and format data from multiple sources such as social media,
mobile devices, online sales, and customer service feedback. Which of
the following would help the CEO carry out the tasks ahead?
A. Marketing mix
B. Business analytics
C. Promotional mix
D. Big data
Give this one a try later!
A. Leverage D. Product
D. Big data D. data mining
Don't know?
Assessment| Actual Questions and Answers Latest
Updated (Graded A+)
Correct
Incorrect
C201 Business Acumen
Questions and Answers
, 1 of 202
Term
_____ departmentalization organizes work units based on the goods and
services a company offers.
A. Process
B. Product
C. Functional
D. Geographical
Give this one a try later!
C. fixed-position A. product line
B. Product A. pulling
Don't know?
2 of 202
Term
Which activity raises ethical issues heightened by the capabilities of
data mining?
A. Giving customers a choice to store their data or not
B. Storing customer data for transactional convenience
,C. Using customer data for company marketing campaigns
D. Selling customer data for external marketing research
Give this one a try later!
B. Accessories to primary products A. Mechanization, specialized skills,
D. Consumable supplies and standardization
D. Selling customer data for
D. It is effective in a crisis situation.
external marketing research
Don't know?
3 of 202
Term
An integrated marketing communications strategy focuses on
customer needs by creating unified promotional messages.
True
False
Give this one a try later!
No C. corporate bonds
, B. Preferred stock True
Don't know?
4 of 202
Term
The CEO of WalktheTalk.com, a fashion start-up, is looking to establish
the company as foremost in the online retail marketplace. To do so, the
CEO must use data-driven decision making to manipulate, analyze,
evaluate, and format data from multiple sources such as social media,
mobile devices, online sales, and customer service feedback. Which of
the following would help the CEO carry out the tasks ahead?
A. Marketing mix
B. Business analytics
C. Promotional mix
D. Big data
Give this one a try later!
A. Leverage D. Product
D. Big data D. data mining
Don't know?
