TEST BANK For Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael R. Solomon (2024) Chapters 1 - 15. Complete Verified Newest Version.

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,ConsumerwaBehaviour:waBuying,waHaving,waandwaBeing,waCdn.wa9ewa(Solomon)wa
Chapterwa1w a AnwaIntroductionwatowaConsumerwaBehaviour


1) InwastudyingwaconsumerswalikewaGail,waawacollegewastudent,wamarketerswaoftenwafindwaitwausefulwatow
learnwatheirwainterestswainwamusicwaorwaclothing,wahowwatheywaspendwatheirwaleisurewatime,waandwaeve
a


nwatheirwaattitudeswaaboutwasocialwaissues,watowabewaablewatowacategorizewaconsumerswaaccordingwatowa
theirwalifestyles.waThiswasortwaofwainformationwaiswacalled:
A) corewavalues.
B) psychographics.
C) configurations.
D) physiognomies.
wa ANSWER:w a B
Type:waMC
PagewaRef:wa
2waSkill:w a Application
Objective:w a L1-01waConsumerwabehaviourwaiswaawaprocess.


2) Tina,waawasupervisorwaofwadisplayswaforwaSearswaCanada,waknowswathatwaattractivewadisplayswaca
nwageneratewaadditionalwasaleswaofwaparticularwaitems.waFromwaawamarketer'swaperspective,wathiswais
:
A) awapurchasewaissue.
B) awapostwapurchasewaissue.
C) merchandisingwacomplexity.
D) awalosswalead
er.
ANSWER:w a A
Type:waMC
PagewaRef:wa

,3waSkill:w a Application
Objective:w a L1-01waConsumerwabehaviourwaiswaawaprocess.

3) Johnwaiswathewavicewapresidentwaofwamarketingwaforwaawalocalwatourwaguidewacompany.waHewaiswaco
ncernedwathatwahiswacustomerswaarewanotwarecommendingwahiswacompanywatowatheirwafriends.waForwa
John,wathiswaproblemwaiswaa:
A) purchasewaissue.
B) demographicwaproblem.
C) prepurchasewaissue.
D) postwapurchasewaissu
e.waANSWER:w a D
Type:waMC
PagewaRef:wa
3waSkill:w a Application
Objective:w a L1-01waConsumerwabehaviourwaiswaawaprocess.

, 4) Thewaexpandedwaviewwaofwathewaexchangewathatwaincludeswathewaissueswathatwainfluencewathew
consumerwabefore,waduring,waandwaafterwaawapurchasewaiswacalled:
a


A) thewavalue.
B) thewastrategicwafocus.
C) thewapre-sellwastrategy.
D) thewaconsumptionwaproces
s.waANSWER:w a D
Type:waMC
PagewaRef:wa
3waSkill:w a Concept
Objective:w a L1-01waConsumerwabehaviourwaiswaawaprocess.

5) Gailwadecideswatowatakewaawabreakwafromwastudyingwaandwagoeswaonlinewatowacheckwathingswaout.wa
Shewaconnectswawithwaonewaofwathewaproductwadiscussionwagroupswathatwashewaparticipateswain.waThis
wa iswaanwaexamplewaofwaa:
A) lifestylewadiscussion.
B) brandwacompetition.
C) consumptionwacommunity.
D) marketplacewacompetition
.waANSWER:w a C
Type:waMC
PagewaRef:wa
2waSkill:w a Application
Objective:w a L1-01waConsumerwabehaviourwaiswaawaprocess.


6) Ifwaawaproductwasucceedswainwasatisfyingwaneedswaandwaiswapurchasedwaoverwaandwaoverwaagain,waitw
mostwalikelywahaswaattained:
a


A) productwaseparation.
B) brandwaloyalty.
C) lifestylewavariation.
D) purchasewaconception
.