MKTG 367 Chapter 14 Test Questions with Verified Answers Latest Update

MKTG 367 Chapter 14 Test Questions with Verified Answers Latest Update Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____. A. social media like Pinterest B. crowd sourcing like Kickstarter C. peer innovation like Quirky D. all of the above E. none of the above - Answers crowd sourcing like kickstarted What is the first stage of the consumer decision process? A) information search B) problem recognition C) alternative evaluation D) purchase E) postpurchase behavior - Answers problem recognition Which of the following statements is FALSE regarding consumer decisions and the consumer decision process? A) The decision process model provides useful insight into all types of consumer purchases. B) Consumer decisions are frequently the result of a single problem. C) Consumer decisions are rational and functional; otherwise they do not involve decisions per se. D) Some consumer decisions result from the convergence of several problems. E) Once the decision process begins, it may evolve and become more complex with multiple goals. - Answers consumer decisions are rational and functional; otherwise they do not involve decisions per se Which of the following is a type of consumer decision making discussed in your text? A) nominal decision making B) limited decision making C) extended decision making D) b and c E) a, b, and c - Answers A, B, and C Which of the following is NOT a type of consumer decision making discussed in your text? A) nominal decision making B) extended decision making C) complex decision making D) limited decision making E) all of the above are types of decision making - Answers Complex decision making The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____. A) personal involvement B) product involvement C) purchase involvement D) enduring involvement E) activated involvement - Answers purchase involvement Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is _____. A) high in product involvement; low in purchase involvement B) high in value-expressive involvement; low in product involvement C) high in product involvement; high in purchase involvement D) low in product involvement; low in purchase involvement E) low in product involvement; high in purchase involvement - Answers low in product involvement; high in purchase involvement Very high levels of purchase involvement tend to produce _____. A) extended decision making B) nominal decision making C) affective decision making D) limited decision making E) none of the above - Answers extended decision making Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by _____. A) a high level of cognitive processing B) a low level of purchase involvement C) limited decision making D) extended decision making E) a high level of affective processing - Answers a low level of purchase involvement Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior? A) nominal decision making B) normal decision making C) limited decision making D) extended decision making E) simple decision making - Answers nominal decision making Which type of consumer decision making does NOT include alternative evaluation? A) routine decision making B) nominal decision making C) extended decision making D) simple decision making E) limited decision making - Answers nominal decision making Which type of consumer decision making includes only a limited internal information search and no external search for information? A) routine decision making B) nominal decision making C) extended decision making