Page | 1
Event Management Final Exam Questions
with Detailed Verified Answers
Question: CA MFT TDC CLINICAL EXAM Questions with Detailed Verified
Answers Chap 8
Ans✅ ✅:
Question: Building a Brand
Ans✅ ✅: 1. Develop a brand that will stick
in the mind of a consumer
2. Create awareness about the products/services offered
3. Generate a perception in the mind of the consumer that leads to brand equity &
loyalty
4. Differentiate the org. and products/services from the competitor
Question: Feasibility Study
Ans✅ ✅: An assessment that is conducted
to determine key market characteristics;
Typically conducted in the initiation stage of planning
Question: What Do Feasibility Studies provide info
for?
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Ans✅ ✅: 1. Provide quality info to support
decision making
2. Identify reasons not to proceed (risk, cost, lack of resources)
3. Develop a strong marketing strategy and plan, if the event is a "go"
4. Help establish a vision, mission, and concept
5. Assist in securing funding or other support
Question: 3 elements of a feasibility study
Ans✅ ✅: 1. Market characteristics
2. Geographic factors
3. Financial aspects
Question: Breakeven Analysis
Ans✅ ✅: An assessment used to determine
at what point the event can cover all the
expenses and begin to make a profit
Question: SWOT Analysis
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Ans✅ ✅: A tool used to assess the internal
& external strengths and weaknesses of an
event;
Allows a marketer to capitalize on strengths and opportunities while mitigating the
negative effects of weaknesses and threats
Question: Mission & vision
Ans✅ ✅: Part of developing the marketing
strategy and plan
Question: Mission Statement
Ans✅ ✅: A statement defining the purpose
of the organization or event
Question: Vision Statement
Ans✅ ✅: A statement of what the org.
would like to achieve or accomplish
Question: Characterisitics for Segmentation
Ans✅ ✅: Demographic, psychographic,
media preference & use, & purchasing
behavior characteristics
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Question: Demographics
Ans✅ ✅: Categorize consumers based on
age, gender, ethnicity, education, income,
socioeconomic status, profession, geographic
location, religion, type of sport played, etc.
Question: Psychographics
Ans✅ ✅: Categorize based on the
consumers' interests, beliefs, and attitudes;
Also, the motives that drive consumers to participate and watch sport
Question: Media Preference & Use
Ans✅ ✅: The categorization of consumers
based on the type of media consumed and
how it is consumed
Question: Purchasing Behavior
Ans✅ ✅: The frequency with which
individuals consume a product and the
manner in which they use the products &
services
Question: Data-based marketing (DBM)
Event Management Final Exam Questions
with Detailed Verified Answers
Question: CA MFT TDC CLINICAL EXAM Questions with Detailed Verified
Answers Chap 8
Ans✅ ✅:
Question: Building a Brand
Ans✅ ✅: 1. Develop a brand that will stick
in the mind of a consumer
2. Create awareness about the products/services offered
3. Generate a perception in the mind of the consumer that leads to brand equity &
loyalty
4. Differentiate the org. and products/services from the competitor
Question: Feasibility Study
Ans✅ ✅: An assessment that is conducted
to determine key market characteristics;
Typically conducted in the initiation stage of planning
Question: What Do Feasibility Studies provide info
for?
, Page | 2
Ans✅ ✅: 1. Provide quality info to support
decision making
2. Identify reasons not to proceed (risk, cost, lack of resources)
3. Develop a strong marketing strategy and plan, if the event is a "go"
4. Help establish a vision, mission, and concept
5. Assist in securing funding or other support
Question: 3 elements of a feasibility study
Ans✅ ✅: 1. Market characteristics
2. Geographic factors
3. Financial aspects
Question: Breakeven Analysis
Ans✅ ✅: An assessment used to determine
at what point the event can cover all the
expenses and begin to make a profit
Question: SWOT Analysis
, Page | 3
Ans✅ ✅: A tool used to assess the internal
& external strengths and weaknesses of an
event;
Allows a marketer to capitalize on strengths and opportunities while mitigating the
negative effects of weaknesses and threats
Question: Mission & vision
Ans✅ ✅: Part of developing the marketing
strategy and plan
Question: Mission Statement
Ans✅ ✅: A statement defining the purpose
of the organization or event
Question: Vision Statement
Ans✅ ✅: A statement of what the org.
would like to achieve or accomplish
Question: Characterisitics for Segmentation
Ans✅ ✅: Demographic, psychographic,
media preference & use, & purchasing
behavior characteristics
, Page | 4
Question: Demographics
Ans✅ ✅: Categorize consumers based on
age, gender, ethnicity, education, income,
socioeconomic status, profession, geographic
location, religion, type of sport played, etc.
Question: Psychographics
Ans✅ ✅: Categorize based on the
consumers' interests, beliefs, and attitudes;
Also, the motives that drive consumers to participate and watch sport
Question: Media Preference & Use
Ans✅ ✅: The categorization of consumers
based on the type of media consumed and
how it is consumed
Question: Purchasing Behavior
Ans✅ ✅: The frequency with which
individuals consume a product and the
manner in which they use the products &
services
Question: Data-based marketing (DBM)
