SLM 273: Exam 1 questions with
verified solutions passed
TV contracts, know the percentage of NCAA and amount of money involved - correct answer
✔✔able to stream live across the world, dozens of sport channels, NFL in 2018: $8 billion from
tv contracts, NCAA 90% of rev from march madness, NCAA 11 year $6 billion deal with CBS for
march madness
Rovell Quote about TV - correct answer ✔✔While most other forms of television are commonly
watched on demand or DVR'd, allowing viewers to fast-forward through commercials, sports
programming is one of the few sectors remaining in which watching live is crucial for most
audiences. Consider this: More than 99 percent of ESPN's content is consumed live. As we are
starting to move away from television and on to other ways to watch—tablet, mobile—this
equation hasn't changed.... [In contrast, the] rest of the TV world outside of sports is proving
harder and harder to monetize
sport management definition - correct answer ✔✔the study and practice of all people,
activities, businesses, or organizations involved in producing, facilitating, promoting, or
organizing any sport-related business or product
sport communication definition - correct answer ✔✔process by which people in sport, in a
sport setting, or through a sport endeavor share symbols as they create meaning through
interaction
Skills and advice for getting into the sport communication field - correct answer
✔✔CONVERGENCE of media entities, study a variety of courses, become familiar with multiple
mediums (video, written, tv, radio), major in sport comm, take individual courses for sport
comm, PR, marketing, communication, journalism, learn another language,
, key audiences - correct answer ✔✔fans, members of the public, politicians, owners and
investors, athletes, members of media
5 career segments in sport comm - correct answer ✔✔1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the convergence
of the mass media—that is, the increasingly overlapping relationships between media entities
Felton quote - correct answer ✔✔"The advances in technology over a relatively short period of
time represent the most significant change and impact in our communications mission," Felton
said. "The speed and efficiency of communications tools are overwhelming along with
continuing technology advancement. At the same time, I'm still convinced the development and
maintenance of interpersonal communications is still the formula for getting important things
done" (personal communication).
gatekeeper - correct answer ✔✔key decision maker determines what gets covered by a given
magazine or newspaper—whether national, regional, or local and whether tabloid, broadsheet,
daily, weekly, or specialized—and what does not make the cut.
editor - correct answer ✔✔you are the gatekeeper typically, editor in chief, editorial director,
executive editor, managing editor, senior editor
freelancing - correct answer ✔✔good choice for someone who wants to be a sportswriter or
photographer but does not want the demands of a full-time position with a newspaper, wire
service, or magazine.
verified solutions passed
TV contracts, know the percentage of NCAA and amount of money involved - correct answer
✔✔able to stream live across the world, dozens of sport channels, NFL in 2018: $8 billion from
tv contracts, NCAA 90% of rev from march madness, NCAA 11 year $6 billion deal with CBS for
march madness
Rovell Quote about TV - correct answer ✔✔While most other forms of television are commonly
watched on demand or DVR'd, allowing viewers to fast-forward through commercials, sports
programming is one of the few sectors remaining in which watching live is crucial for most
audiences. Consider this: More than 99 percent of ESPN's content is consumed live. As we are
starting to move away from television and on to other ways to watch—tablet, mobile—this
equation hasn't changed.... [In contrast, the] rest of the TV world outside of sports is proving
harder and harder to monetize
sport management definition - correct answer ✔✔the study and practice of all people,
activities, businesses, or organizations involved in producing, facilitating, promoting, or
organizing any sport-related business or product
sport communication definition - correct answer ✔✔process by which people in sport, in a
sport setting, or through a sport endeavor share symbols as they create meaning through
interaction
Skills and advice for getting into the sport communication field - correct answer
✔✔CONVERGENCE of media entities, study a variety of courses, become familiar with multiple
mediums (video, written, tv, radio), major in sport comm, take individual courses for sport
comm, PR, marketing, communication, journalism, learn another language,
, key audiences - correct answer ✔✔fans, members of the public, politicians, owners and
investors, athletes, members of media
5 career segments in sport comm - correct answer ✔✔1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the convergence
of the mass media—that is, the increasingly overlapping relationships between media entities
Felton quote - correct answer ✔✔"The advances in technology over a relatively short period of
time represent the most significant change and impact in our communications mission," Felton
said. "The speed and efficiency of communications tools are overwhelming along with
continuing technology advancement. At the same time, I'm still convinced the development and
maintenance of interpersonal communications is still the formula for getting important things
done" (personal communication).
gatekeeper - correct answer ✔✔key decision maker determines what gets covered by a given
magazine or newspaper—whether national, regional, or local and whether tabloid, broadsheet,
daily, weekly, or specialized—and what does not make the cut.
editor - correct answer ✔✔you are the gatekeeper typically, editor in chief, editorial director,
executive editor, managing editor, senior editor
freelancing - correct answer ✔✔good choice for someone who wants to be a sportswriter or
photographer but does not want the demands of a full-time position with a newspaper, wire
service, or magazine.
