MHS Brands Digital Marketing Plan: Woofies’ Clean Meals
MBA-FPX5012
Capella University
Expanded Scenario:
This assignment is designed to place you in a practical academic or professional context, requiring
you to apply theories and frameworks learned in the course to analyze and address real-world
problems. The Expanded Scenario aims to simulate conditions you may encounter in future
coursework or workplace settings, providing both context and expectations for your response. You
should not only demonstrate comprehension of the subject matter but also critically evaluate it,
synthesize relevant research, and present coherent arguments or solutions.
Detailed Assignment Questions / Instructions:
1. Identify the scope and objectives of the task.
- Clarify what the assignment is asking and why it matters.
2. Apply appropriate theories, models, or methods.
- Use evidence from readings, research, or data.
3. Analyze implications, challenges, or opportunities.
- Critically evaluate outcomes and alternatives.
4. Develop clear conclusions or recommendations.
- Ensure they align with objectives and are evidence-based.
5. Follow academic writing standards.
- Include citations, references, formatting, and clarity.
Deliverables:
A polished academic submission with structured analysis, integrated evidence, and clear
recommendations.
,MHS Brands Digital Marketing Plan: Woofies’ Clean Meals
Capella University
MBA-FPX5012 – Marketing Management
SOSTAC Model
, Businesses such as MHS Brands can deploy numerous marketing planning model
guides such as the Situation, Objectives and Strategies, Tactics, Actions, and Control
(SOSTAC) model to help create a business framework for success. The situational analysis
is the review of the current state of the company. The objectives are looking at future goals
for the company. The strategy is the analysis of how the company will achieve these goals.
The tactics are a detailed list of strategies that can also be referred to as the marketing mix.
Action is analyzing how this detailed list of tactics will be accomplished. Control is the
analysis of keeping on schedule while allowing for adjustments and improvements
(Irwanto et al., 2021).
Business
Context
The pet food industry in the United States is flourishing and expanding its market
base, as evidenced by the dramatic increase in recent sales (Kazimierska et al., 2024). The
expansion within this market is linked to the demand for healthier and less processed pet
foods. The projected sales of less-processed dog food are predicted to increase by 5.4% to
an expected $69.2 million by 2026 (Kazimierska et al., 2024).
MHS Brands has firmly established itself as a key player in the pet food industry,
consistently ranking among the top five companies (Capella University, 2024). This
success is a testament to MHS Brands' strong market presence, successful strategies, and
deep understanding of its customers’ needs. MHS Brands has a strong commitment to
providing high-quality products, innovation, and customer satisfaction that has created a
loyal customer base and a strong reputation in the pet food industry.
, Cat owners are predicted to become increasingly aware of the importance of
providing high-quality food to their cats. MSH Brands is aware of this predicted demand
and has already created a less processed fresh cat food, KittyKatFresch. To help address
this increasing demand, MHS Brands is presently meeting the needs of cat owners by
providing a healthier, less processed, fresher, dry-kibble cat food option. To add to this
quickly increasing demand, MHS Brands has deployed the same concepts from product
development, manufacturing, and marketing as Woofies Clean Meals, but strictly focused
on Cats' dietary needs and preferences. Through extensive research and development,
MHS Brands is focused on providing cats with a wide range of flavors and textured food
centered around nutrition to optimize a healthy lifestyle.
MHS Brands understands the importance of product stability for cat owners. Thus,
MHS Brands acknowledges the importance of efficiently storing and preserving food. MHS
brands have created dry-kibble food that will ensure convenience to the owner and solid
nutrition for the cat. This dry-kibble option will allow for several advantages, such as more
accessible room- temperature storage, longer shelf-life, and owner-dependent portion
sizing. MHS Brands has invested significant time in research and development for
KittyKatFresch, which will focus on
the health promotion of cats while providing a meat-based dry kibble that will foster
overall health and well-being. With the introduction of KittyKatFresch, MHS brands will
focus on providing cat owners with a hassle-free and healthier feeding solution without
compromising the overall health and well-being of the cat.
Situational
Analysis
MBA-FPX5012
Capella University
Expanded Scenario:
This assignment is designed to place you in a practical academic or professional context, requiring
you to apply theories and frameworks learned in the course to analyze and address real-world
problems. The Expanded Scenario aims to simulate conditions you may encounter in future
coursework or workplace settings, providing both context and expectations for your response. You
should not only demonstrate comprehension of the subject matter but also critically evaluate it,
synthesize relevant research, and present coherent arguments or solutions.
Detailed Assignment Questions / Instructions:
1. Identify the scope and objectives of the task.
- Clarify what the assignment is asking and why it matters.
2. Apply appropriate theories, models, or methods.
- Use evidence from readings, research, or data.
3. Analyze implications, challenges, or opportunities.
- Critically evaluate outcomes and alternatives.
4. Develop clear conclusions or recommendations.
- Ensure they align with objectives and are evidence-based.
5. Follow academic writing standards.
- Include citations, references, formatting, and clarity.
Deliverables:
A polished academic submission with structured analysis, integrated evidence, and clear
recommendations.
,MHS Brands Digital Marketing Plan: Woofies’ Clean Meals
Capella University
MBA-FPX5012 – Marketing Management
SOSTAC Model
, Businesses such as MHS Brands can deploy numerous marketing planning model
guides such as the Situation, Objectives and Strategies, Tactics, Actions, and Control
(SOSTAC) model to help create a business framework for success. The situational analysis
is the review of the current state of the company. The objectives are looking at future goals
for the company. The strategy is the analysis of how the company will achieve these goals.
The tactics are a detailed list of strategies that can also be referred to as the marketing mix.
Action is analyzing how this detailed list of tactics will be accomplished. Control is the
analysis of keeping on schedule while allowing for adjustments and improvements
(Irwanto et al., 2021).
Business
Context
The pet food industry in the United States is flourishing and expanding its market
base, as evidenced by the dramatic increase in recent sales (Kazimierska et al., 2024). The
expansion within this market is linked to the demand for healthier and less processed pet
foods. The projected sales of less-processed dog food are predicted to increase by 5.4% to
an expected $69.2 million by 2026 (Kazimierska et al., 2024).
MHS Brands has firmly established itself as a key player in the pet food industry,
consistently ranking among the top five companies (Capella University, 2024). This
success is a testament to MHS Brands' strong market presence, successful strategies, and
deep understanding of its customers’ needs. MHS Brands has a strong commitment to
providing high-quality products, innovation, and customer satisfaction that has created a
loyal customer base and a strong reputation in the pet food industry.
, Cat owners are predicted to become increasingly aware of the importance of
providing high-quality food to their cats. MSH Brands is aware of this predicted demand
and has already created a less processed fresh cat food, KittyKatFresch. To help address
this increasing demand, MHS Brands is presently meeting the needs of cat owners by
providing a healthier, less processed, fresher, dry-kibble cat food option. To add to this
quickly increasing demand, MHS Brands has deployed the same concepts from product
development, manufacturing, and marketing as Woofies Clean Meals, but strictly focused
on Cats' dietary needs and preferences. Through extensive research and development,
MHS Brands is focused on providing cats with a wide range of flavors and textured food
centered around nutrition to optimize a healthy lifestyle.
MHS Brands understands the importance of product stability for cat owners. Thus,
MHS Brands acknowledges the importance of efficiently storing and preserving food. MHS
brands have created dry-kibble food that will ensure convenience to the owner and solid
nutrition for the cat. This dry-kibble option will allow for several advantages, such as more
accessible room- temperature storage, longer shelf-life, and owner-dependent portion
sizing. MHS Brands has invested significant time in research and development for
KittyKatFresch, which will focus on
the health promotion of cats while providing a meat-based dry kibble that will foster
overall health and well-being. With the introduction of KittyKatFresch, MHS brands will
focus on providing cat owners with a hassle-free and healthier feeding solution without
compromising the overall health and well-being of the cat.
Situational
Analysis
