The Strategy of Content Marketing - Coursera All Quiz & Assignments Answer ( With Explanations)

The Content Marketing Ecosystem | Coursera 1/5 The Content Marketing Ecosystem LATEST SUBMISSION GRADE 100% 1. What is the best definition of Content Marketing? 2. What is the first thing a good piece of written content needs to have? 3. Which of the following is NOT required for written content to be effective? Correct While some other definitions exist, this definition is the best to describe the goals of Content Marketing. The creation of a personal blog that showcases your writing skills The strategic creation of text, imagery, audio or video that delivers a relevant and interesting message to a customer or prospect while at the same time paving the way for a sale. Creation of a lot of content that fills a website Correct A commanding headline is the most important thing you can do for your content because of the distractibility of human nature. A headline that instantly commands attention A first paragraph that pulls your reader in An image A clear call to action An attention grabbing headline The Content Marketing Ecosystem | Coursera 2/5 4. Which platform is the best one to use for your personal website? 5. What is the preferred domain name you should use for your personal website if your name were John Smith? 6. You should put advertisements on your personal website to make money. Correct An image is nice to have and can make your content more appealing, but it is not required for the written content to be effective. A single point of focus The first few sentences need to pull a reader in Correct WordPress allows you to own your own self-hosted website that you control. It's easy, flexible, scalable, and used by millions of organizations. Facebook LinkedIn WordPress Twitter Correct Ideally, you should use your full name in your domain address. www.I www.JohnS The Content Marketing Ecosystem | Coursera 3/5 7. Why should you build your own personally branded website? 8. What are the values of having your own website? (Select all that apply.) Correct By having your own website you are demonstrating that you are a mature and authoritative business professional. Correct Correct Advertisements make your website less professional, slow down your site, have negative implications with Google, and you often can't control what advertisements are shown on your website. True False Correct It allows your personality and writing to be seen to help potential clients get a feel for what it would be like to work with you. It's a way to create revenue by hosting advertisements for third party sites. It will build your authority, give you a place to put your portfolio, helps you get found online, and helps you stand out from others. It's a place to store and share photos of friends and family. Allows you to have a presence as a resourceful professional It is a way to generate revenue by hosting advertisements Helps you stand out from the crowd of job seekers The Content Marketing Ecosystem | Coursera 4/5 Correct Your website showcases your individuality and can be a portfolio for potential clients. 9. It is NOT necessary to invest in website security for your site. 10. Effective content will center on a single focused point. 11. Which of the following art forms most resembles content writing? Correct Having your site hacked makes you look inexperienced and unprofessional. Investing in website security is not only an investment in your site but also your professionalism. True False Correct Focusing on a single point avoids confusion and prevents the audience from becoming distracted from the message. False True Correct A painting A play A novel A sculpture The Content Marketing Ecosystem | Coursera 5/5 The Strategic Context (7A Framework) | Coursera 1/6 The Strategic Context (7A Framework) LATEST SUBMISSION GRADE 100% 1. Which of the following is NOT part of the 7A Framework? 2. What does agile mean in reference to content marketing? 3. Correct Availability is not part of the 7A Framework. Audience Authority Agility Authentic Action Availability Attention Acceleration Correct Having this flexible mindset will allow you to better understand your audience while you map out things to try and avenues to explore. It's about experimentation and doing small, low-risk experiments and then collecting the data to see what works and what doesn't. Creating a plan and sticking to it no matter what The Strategic Context (7A Framework) | Coursera 2/6 Which metrics can help you determine if your content marketing strategy is working? (Select all that apply.) Correct Using these metrics will help you determine if you are building an audience and enhancing your authority. Correct Using these metrics will help you determine if you are building an audience and enhancing your authority. Correct Using these metrics will help you determine if you are building an audience and enhancing your authority. Correct Using these metrics will help you determine if you are building an audience and enhancing your authority. 4. Which metric is the most important metric with regards to content marketing? Email open rate Number of comments made on a blog post Number of e-book downloads Number of shares on social media The number of words in your content Blog post views Number of comments left by readers The Strategic Context (7A Framework) | Coursera 3/6 5. An authentic story is one that your audience wants to hear. 6. A function of authenticity is getting to know your audience better than they know themselves. 7. What is the one job of a headline? Correct Email sign-ups are the best metric to measure the effectiveness of your content marketing because email is the sales channel of the Internet and indicates that your readers want more content from you. Email sign-ups Social shares Correct An authentic story is your best guess at resonating with an audience. True False Correct The more you know your audience, the better your story will resonate with them. False True To get the first line of the copy read, the first few seconds of the video watched, or the first few seconds of the audio listened to. To educate or entertain your reader The Strategic Context (7A Framework) | Coursera 4/6 8. The headline is the first thing you should write before writing an article. 9. One of the best ways to create a good headline is to adapt a headline from another piece of content. 10. Which tactics make for good headlines that grab a reader's attention? (Select all that apply.) Correct The headline's only job is to get readers to read, watch, or listen to your content. To tell your readers what the entire audio, article, or video is about without having to listen, read, or watch the entire thing. Correct Writing the headline first will help you stay focused and prevent you from rambling on in your content. True False Correct There are those who are crafting beautiful headlines that you can adapt or creatively adapt from. You're not going to run them as-is; but, you can adapt headlines that are working well for your own content, and that's one of the best ways to really internalize the structure and the look and feel of a really solid professional headline. False True Use specifice numbers (e.g. 70.42 percent) The Strategic Context (7A Framework) | Coursera 5/6 Correct Specific numbers spark more curiosity with your audience and are more appealing and interesting than round numbers. Correct Benefits and promises in headlines boosts traffic but make sure the promise is one that can be kept. Correct Using a sense of urgency appeals to audiences and will make them more likely to act. 11. Using images is a great way to capture the reader's attention. 12. A good writer does not have to be a good marketer. Describe a benefit to your reader Use sense of urgency Make a promise you can't keep Write a headline that is clever but not clear Correct Images are incredibly powerful and work very quickly in the human brain. We have an emotional, immediate response to images that works much faster than words can. So pairing your content with a great image can be effective and really important. False True True The Strategic Context (7A Framework) | Coursera 6/6 Correct To be a good writer or content strategist, one must also be a good marketer. False Assignment Download 1. EMPATHY & Experience M Download