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BUL 4310 FINAL EXAM REVIEW COMPREHENSIVE EXAM QUESTIONS WITH DETAILED VERIFIED AND 100% ACCURATE ANSWERS BRAND NEW EXAM ALREADY GRADED (A+ PASS)

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BUL 4310 FINAL EXAM REVIEW COMPREHENSIVE EXAM QUESTIONS WITH DETAILED VERIFIED AND 100% ACCURATE ANSWERS BRAND NEW EXAM ALREADY GRADED (A+ PASS)

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BUL 4310 FINAL EXAM REVIEW COMPREHENSIVE EXAM
QUESTIONS WITH DETAILED VERIFIED AND 100%
ACCURATE ANSWERS BRAND NEW EXAM ALREADY
GRADED (A+ PASS)
Likelihood of confusion Ans✓✓✓ When two marks are likely to be
assumed that they come from the same source.
Will only exist if the goods/services are in fact related.
Even if two marks are found to be confusingly similar the likelihood of
confusion will only exist


Trademark abandonment Ans✓✓✓ A registered trademark that has not
been used for 3 consecutive years or it has been used improperly
Example: Excessive licensing, owner reassigns rights to another party
but fails to maintain control of proper use, genericism.


Cease and desist notice Ans✓✓✓ An administrative or judicial order
prohibiting. person or business firm from conducting activities that an
agency or court has deemed illegal


Real value of intellectual property (IP) Ans✓✓✓ IP value is the strategic
advantage gained by excluding others from using their intellectual
property.
70% of asset value of publicly traded organizations is intellectual
property.

,What is the most rapidly growing form of international business?
Ans✓✓✓ Transferring intellectual property


Trade secret Ans✓✓✓ Information or process that gives a business an
advantage over competitors who do not know the information
Example: Customer lists, plans, production techniques, etc.


Trade dress Ans✓✓✓ The image and overall appearance of a product
Example: Distinctive decor, menu, layout, and style of a particular
restaurant


How long is copyright protection? Ans✓✓✓ For the life of the author
plus 70 years


Are movies copyrighted? Ans✓✓✓ Yes


What is actually copyrighted? Ans✓✓✓ A fixed tangible, durable
medium.
Example: Literary works, music, choreography, movies, sculpture work,
etc.


Can you copyright an idea? Ans✓✓✓ No

, What law protects trademarks in the U.S.? Ans✓✓✓ Lanham Act of
1946 - likelihood of confusion
Trademark dilution statute - protects famous marks even if there is no
likelihood of confusion


Can you copyright a made up word? Ans✓✓✓ No, but you can
trademark it


What happens to the intellectual property when a patent expires?
Ans✓✓✓ The product or process enters the public domain, and anyone
can make, sell, or use the invention without paying the patent holder


Exclusionary value of intellectual property Ans✓✓✓ The strategic
advantage gained by excluding others from using the IP. Exclusionary
rights must be strategically aligned with your business objectives in
order to be valuable


What gives a person a right to use a trademark? Ans✓✓✓ The person
must ask the owner for permission and possibly pay a licensing fee plus
signing a licensing agreement.
Under the fair use exception anyone can use a trademarked mark or
symbol without the permission of the owner, but only if it is used
nominatively for limited purposes as a constitutional right under the first
amendment.

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