MAR 3023 Midterm FIU Exam Questions with Answers
Profiling refers to: - -identifying the distinguishing characteristics of a group
-What is the main definition of marketing? - -The facilitation of exchange
-Which of the following means that consumers do not remember all the information they
see, read, or hear even minutes after exposure to it? - -selective retention
-The group of brands that a consumer would consider acceptable from among all the
brands in the product class of which he or she is aware is the: - -evoked set or
consideration set
-_____ are ones to which the individual wishes to belong, as when a teenage basketball
player hopes to play someday for the Miami Heat. - -Aspirational or reference group
-A target market is: - -a group of individuals for whom the firm creates and maintains a
marketing mix that specifically fits the needs and preference of that group
-What is a projective survey technique? - -Asking a respondent about one issue and
measuring a different issue at the same time in order to disguise the question.
-The objective of _____ research is to gather preliminary information that will help define
the problem and suggest hypotheses. - -exploratory
-The Elaboration Likelihood Model of decision-making theorizes that: - -Motivation causes
an increased level of cognitive processing, ability causes an increased level of cognitive
processing, & there are two routes to persuasion
-Almost all major purchases result in _____, or discomfort caused by post-purchase conflict.
- -cognitive dissonance
-Marketers prefer: - -heterogeneous clusters
-Aggregating prospective buyers into groups that (1) have common needs and (2) will
respond similarly to a marketing action is called: - -Market Segmentation
-________ segmentation divides buyers into different segments based on social class,
lifestyle, or personality characteristics. - -Psychographic
-A(n) ________ consists of a set of buyers who share common needs or characteristics that
the company decides to serve. - -target market
-________ shows consumer perceptions of a company's brands versus competing
brands/products on important buying dimensions. - -perceptual/positioning maps
, -Which is more likely to be an independent variable for a marketing researcher? - -
Advertising expenditures
-A stratified random sample is: - -A probability sample constructed to represent randomly
selected sub-samples of different groups within the total sample.
-Last holiday season, Arlene saw a supermarket ad featuring a pilgrim salt and pepper set.
Although the ad was for Publix, Arlene thought the ad was for her favorite supermarket,
Whole Foods. This is an example of: - -selective distortion
-Changing a product's image in consumers' minds is called: - -Repositioning
-The tendency to pay attention to messages consistent with ones attitudes and beliefs and
to ignore messages that are inconsistent is called: - -selective exposure
-In the 5-stage Model of Consumer Decision Making, the buyer decision process consists of
five stages. Which of the following is not one of these stages? - -variety-seeking buying
behavior
-The Category Affect Model of decision making theorizes that: - -Novice decision makers
use fewer decision categories and experts have more decision categories
-Facts and figures obtained by watching, either mechanically or in person, how people
actually behave are called: - -observational data
-________ are consumer products and services that customers usually buy frequently,
immediately, and with minimal comparison and buying effort. - -Convenience products
-A double barrelled question means: - -You ask about two different concepts in one
question
-What is an EMPTY NEST in the family life cycle? - -A couple whose children have left the
home (all children are 18 or older)
-Which of the following in not one of primary components of the Marketing Environment?
- -geographic
-A Focus Group typically: - -Contains 6 to 12 participants, positions participants in a
circular arrangement around a conference table, & uses a moderator to guide the
discussion
-What type of question is the following? "How would you rate the essay assignments in
terms of their mental stimulation?" Boring Stimulating
1 2 3 4 5 6 7 8 9 - -Semantic differential
Profiling refers to: - -identifying the distinguishing characteristics of a group
-What is the main definition of marketing? - -The facilitation of exchange
-Which of the following means that consumers do not remember all the information they
see, read, or hear even minutes after exposure to it? - -selective retention
-The group of brands that a consumer would consider acceptable from among all the
brands in the product class of which he or she is aware is the: - -evoked set or
consideration set
-_____ are ones to which the individual wishes to belong, as when a teenage basketball
player hopes to play someday for the Miami Heat. - -Aspirational or reference group
-A target market is: - -a group of individuals for whom the firm creates and maintains a
marketing mix that specifically fits the needs and preference of that group
-What is a projective survey technique? - -Asking a respondent about one issue and
measuring a different issue at the same time in order to disguise the question.
-The objective of _____ research is to gather preliminary information that will help define
the problem and suggest hypotheses. - -exploratory
-The Elaboration Likelihood Model of decision-making theorizes that: - -Motivation causes
an increased level of cognitive processing, ability causes an increased level of cognitive
processing, & there are two routes to persuasion
-Almost all major purchases result in _____, or discomfort caused by post-purchase conflict.
- -cognitive dissonance
-Marketers prefer: - -heterogeneous clusters
-Aggregating prospective buyers into groups that (1) have common needs and (2) will
respond similarly to a marketing action is called: - -Market Segmentation
-________ segmentation divides buyers into different segments based on social class,
lifestyle, or personality characteristics. - -Psychographic
-A(n) ________ consists of a set of buyers who share common needs or characteristics that
the company decides to serve. - -target market
-________ shows consumer perceptions of a company's brands versus competing
brands/products on important buying dimensions. - -perceptual/positioning maps
, -Which is more likely to be an independent variable for a marketing researcher? - -
Advertising expenditures
-A stratified random sample is: - -A probability sample constructed to represent randomly
selected sub-samples of different groups within the total sample.
-Last holiday season, Arlene saw a supermarket ad featuring a pilgrim salt and pepper set.
Although the ad was for Publix, Arlene thought the ad was for her favorite supermarket,
Whole Foods. This is an example of: - -selective distortion
-Changing a product's image in consumers' minds is called: - -Repositioning
-The tendency to pay attention to messages consistent with ones attitudes and beliefs and
to ignore messages that are inconsistent is called: - -selective exposure
-In the 5-stage Model of Consumer Decision Making, the buyer decision process consists of
five stages. Which of the following is not one of these stages? - -variety-seeking buying
behavior
-The Category Affect Model of decision making theorizes that: - -Novice decision makers
use fewer decision categories and experts have more decision categories
-Facts and figures obtained by watching, either mechanically or in person, how people
actually behave are called: - -observational data
-________ are consumer products and services that customers usually buy frequently,
immediately, and with minimal comparison and buying effort. - -Convenience products
-A double barrelled question means: - -You ask about two different concepts in one
question
-What is an EMPTY NEST in the family life cycle? - -A couple whose children have left the
home (all children are 18 or older)
-Which of the following in not one of primary components of the Marketing Environment?
- -geographic
-A Focus Group typically: - -Contains 6 to 12 participants, positions participants in a
circular arrangement around a conference table, & uses a moderator to guide the
discussion
-What type of question is the following? "How would you rate the essay assignments in
terms of their mental stimulation?" Boring Stimulating
1 2 3 4 5 6 7 8 9 - -Semantic differential
